Okay, let me follow up briefly (ha, you know how that usually goes) to some of the responses to my last post. Regarding the idea of getting comics into supermarket checkstands, it was pointed out that’s a lot easier said than done, given that 1) Archie digests were basically grandfathered in (hence that brief deal Marvel had with them to get their digests distributed into your local Piggly Wiggly), and 2) there’s a stupid amount of competition for that immensely valuable space. Marvel and/or DC aren’t exactly going to be able to march right in there. (Y’know, without cutting a deal with Archie again.)
Also noted is that putting comics into anything other than a bookstore environment is likely not going to work out. Department stores are, in general, allotting less space for books and magazines these days, and even if they did, there’s no real care or curation going on there. No guarantee you’ll see your comics on a regular basis (as Brad points out, a new run of Disney comics are pretty tough to find), or even at all (I never did see any of these DC Giants at Walmart).
I suppose it doesn’t really matter so much…as long as they’re there, they’re visible, and kids show an interest, and the sale is made, the job is done. These sources can act as feeders to places like actual bookstores and even a comic shop where there would be ample supply of related material and (hopefully) a knowledgeable employee to help them along. Which is ultimately the goal of this sort of distribution.
Thom H. asked, in response to my assertion that comic shops may not be ready for a switch from a periodical model to a trade based model:
“Is this because there are so many readers of the periodicals still around, and they wouldn’t make the switch? Or comic shops wouldn’t be able to handle the change in format? Or some other reason? I’m genuinely curious because I can’t decide how I feel about the idea.”
I’m probably being a tad bit shortsighted, admittedly. I’ve heard of stores that have made that change, at least partway, focusing more on the book end of the comics market versus that weekly Wednesday (and now a little Tuesday, thanks DC) bump.
But as it stands now, it’s the arrival of the new comic books that drives most customers into stores. Now if suddenly the only way to get stories of your favorite characters is to buy a $14.99-$19.99 trade paperback of new material once every four to six months, then I suppose several people would make the switch. But the frequency of visits would decline, I’d imagine…instead of coming in monthly for Green Lantern comics, now it’s every few months for the new paperback), and yes, prices may go up but without as many people buying as many comics on a frequent basis…well, basically, there’d be a lot of economic adjustment on both the retailer and the customer’s parts to continue this hobby.
Short answer: I don’t know what would happen, but it would involve change and after 32 years in this business, change gives me the stomach-tumblies. But I’d figure a way to make it work, because what else am I going to do at this point? Get a real job?
• • •
Okay, let’s try to tackle a couple more questions before I hit the sack, and let me tell you, that sack has it coming:
Dean puts me on double secret probation with
“Since you e opened your own shop., what’s the oddest/most random request for a back issue you actually had in stock?”
That’s a good question…I don’t think I’ve been hit with any particularly wild requests, though. I think having someone ask “do you have Reagan’s Raiders”

and lo, I had it.
Not to say I’ve not had people amazed that 1) I’ve heard of the comic they’re asking after, and 2) I actually had a copy, but I don’t think it’s been anything especially strange. Had one fella just falling over himself in surprise that I had any copies at all of Too Much Coffee Man, for example, but that’s not really a weird or funny answer, I think. I guess Reagan’s Raiders is the one that comes to mind. Sorry, I’ll try to remember if there was anything else!
• • •
Tim conjures up this question
“Do you, like me, think the Joker is played out as a viable character?”
I think he’s overutilized, especially right now (what with an extended storyline in Batman wrapping up, a prestige series currently in progress, and a couple other oversized Black Label books running or just wrapped up). Plus we had a high profile movie featuring the character not too long ago, back when there were still movies, and other mass media appearances of the Joker tend to cast long shadows. So yes, there’s more than enough Joker to go around of late.
But does that make him less viable? The Joker is Batman’s arch-nemesis, the literal embodiment of the world’s chaos that Batman seeks to bring to order. That, I believe, makes the Joker eternally viable…as long as there’s a Batman, there will be a Joker, to be really on the nose about it. But how can we miss the Joker if he won’t go away, and having Joker always appearing in something on the new comics rack makes his appearances less special, have less of an impact, and that does lessen the viability of the character. Batman: Three Jokers should stand out more than it does as A Special Event, but instead it’s Yet Another Joker Comic.
Maybe it’s nostalgia feeding this feeling of mine. I remember reading one Joker story as a kid where he seemingly dies at the end of the story (a boat he’s on blows up, and Batman’s all “is that the last we’ll see of the Joker?”). I knew full well the Joker wasn’t dead, but I was looking forward to his next appearance where I presumed there’d be an explanation of how he got out of that one. However, when he eventually popped up again, no dice. We just swung back into the next Joker adventure.
Now I bring that up partially to register a complaint from Young Mike about comics continuity, but mostly to point out I had to wait for a follow-up Joker story. It had to have been a few months, at least. It kept me wondering, and anticipating his return. But today, you kids have it easy, what with a Joker in every other comic.
Well, Joker is immensely popular, and he sells comics, so I see why DC wants to use him as often as they do. But maaaaybe spacing out the appearances a bit might make those Joker stories a little more special. I mean, c’mon, when was the last time we had a good Tweedledum and
Tweedledee story? Let’s give them their time in the sun with a multi-parter already.