Here is a 1970 news piece on the Canadian comic shop Memory Lane, run by George Henderson:
1. George Henderson is better known as “Captain George,” prolific ‘zine publisher of mags like Captain George’s Whizzbang which you’ll see plenty of in that vid.
2. The customer they speak to in that clip is George Olshevsky, whose name I knew from somewhere in the comics biz but couldn’t place it. I meant to look it up, but hadn’t before I put the video on Bluesky, and no less a person than comics legend Paul Kupperberg reminded me. He was the person behind the various Marvel Index publications, and has sadly passed away…you can read all about Mr. Olshevsky in this obituary.
3. Just seeing the thick stacks of Silver Age Marvel on the shelves was jaw-dropping, particularly since I’ve been acquiring and selling lots of those over the last year or two. Boy oh boy I’d love to be able to reach into that clip and pull out those piles of books for my shop.
3b. Seeing the person flipping through the box of unbagged Silver Age books caused quite the reaction in me. “BAG THOSE BOOKS, reduce that wear and tear!”
4. “The first Superman can sell for as much as $300!”
augh
5. The piece ends on the very odd note of “sometimes comics get stolen but the police don’t take it seriously,” which, huh, okay.
6. I would dearly love to be able to wander around in that store at the time. I’ve been in little shops sort of like this, with stacks and rows of old unbagged comics, but alas not with material of this vintage. Plenty of black and white boom comics, though, which…come to think of it, I’d still love to paw through those.
It’s another miscellaneous post, as I’m too scatterbrained right now to focus on a single topic, so bear with me until I can get my head on straight again.
• • •
First off, I wanted to plug my pals over there at Vintage Video, the podcast what is plowing its way through all of 1980s major film releases with observations, analyses and trivia imparted in an easy-going and humorous manner, with only the occasional F-bomb. I’ve added a link to the sidebar there that will take you to their site and their archive of over 400 episodes, not even counting the bonus ones you’d get via their Patreon.
Oh, and have I been on this podcast, you may be asking? Why yes, I have, this very episode right here where we discuss the Heavy Metal animated film (and I wrote about the experience here). …And will I be making another appearance on there in the near future? You’ll just have to wait and see!
But, despite my appearing on the show, I hope you check out this podcast. It really is one of my favorites.
• • •
So a couple of days ago over on the Blueskies I talked about how well the Doom one-shot was selling for me:
I’m posting the Adi Granov cover variant here because that’s the one I specifically got the most requests for, and who could blame folks for wanting it?
I implied that it was more of that dreaded speculation that was firing up demand for the book. I was askedwhy they wanted it, and my assumption was that it wasn’t for any specific reason, just that it was in short supply and that was enough to attract folks with dollar signs in their eyes. I’ve seen it happen plenty of times before. (Frankly, if there was a reason, I would’ve said it was the shots of Dr. Doom’s unmasked face, which they seemed to be more free about showing than in the past.)
However, Chad, the person who had asked me about the speculation in the first place, found the actual reason…apparently there’s a tribute to the late rapper MF DOOM, utilizing one of his lyrics. Well, his fans found out, and showed up a week late to get the comic because retailers aren’t ordering piles of titles to sit around for eventual sale, they ideally order to sell out or close to the initial week.
You can read all about these latest comics market shenanigans in this Comic Book Resources article. ANd I’m sure we’ll get a second printing in six to eight weeks or so, just in time for the MF DOOM fans to be no longer interested, but I’m sure I can still move copies to the regular comic fans. Ah well, What Can You Do?
• • •
A sad farewell to Tom Luth, the long-running, and recently retired, colorist for Sergio Aragones’ Groo the Wanderer. Mark Evanier wrote a bit about his colleague, as did Sergio. The man did amazing work, somehow keeping up with Sergio’s highly detailed artwork, month after month, decade after decade.
So I got a couple of promotional emails for Comic Shop News, the freebie newspaper that’s been running for decades and given away in comic shops. The emails’ focus was on pushing a multi-part preview for a forthcoming comic and making sure we all had enough on hand…
…but the surprising part was the information that Comic Shop News (CSN here on) was only carried in 10% of comic shops. Or “top 10% of comic shops” as they put it, thank you, I’ll take the compliment.
That number honestly shocks me. I mean, I know personally of shops that don’t carry it, but that always felt to me like the exception, not the apparent rule. I’ve always carried it at my shop (except for the occasional time when Diamond forgets to pack it into my boxes, or somehow manage to send me a single copy of CSN instead of the bundle of 90 or 100, bafflingly). And my previous place of employment always carried it as well, from the very beginning. Somewhere in the home archives, I have a #1…and at that same, you can see the pic of #0(!) which was sent to retailers to sell ads.
Having a print newsletter like this may seem archaic in this modern age of beepity-booping and looking everything up online, and may be part of the reason why so many stores stopped carrying it, or never carried it at all. This reticence seems a little strange, particularly since these shops’ clientele should be predisposed toward consuming print media anyway, so why would they resist a free newsletter?
But the fact of the matter is…not everyone is living online constantly. And if they are online, they aren’t necessarily looking at comic news sites (such as they are). There are some customers for whom “walking into the shop and looking at the rack” is their primary comics news source. Having a free newsletter they can pick up, take home and read seems to be appreciated by all my customers, regardless of how online they may be.
It’s a good sales tool, in that I have a number of folks who’ll walk in with a copy of the paper, folded and marked up with notes, or maybe clippings of specific ads/articles, asking after ordering the items therein. Plus it’s just a good customer relations tool…people like free things. Even those who are just wandering through the store trying to figure out what all this stuff is will ask if they can take a copy, and, you know, sure! Maybe they’ll look through it and, even if they don’t find something they want to buy, they’ll at least get an idea that this is a real business with a whole world of activity that they’d not been exposed to before.
What I enjoy is the occasion person who asks if I print up these CSNs myself. Geez louise, the very thought of putting together one of these every week on top of running the shop just makes me exhausted.
Anyway, I feel like carrying CSN has more positive aspects than negative ones. I can understand if some shops don’t carry it because their budgets are just too tight and need to trim where they can (“do I spend the money on comics to sell, or one a giveaway telling customers what to buy?”). Or maybe they’re just carrying comics as a side thing. But a full-service shop should carry Comic Shop News as well, in my opinion.
• • •
Writer Nancy A. Collins (novelist and former Swamp Thing scribe) is facing some big medical bills, and could use a hand. If you can drop a few bucks in her GoFundMe, I’m sure she’d appreciate it.
Thanks to reader John for sending along another addition to my “homages to House of Secrets #92″ collection:
(Art by Don Cardenas and Steve Bryant.)
This comes this Kickstarter campaign, which makes me wish I had more money and more time to peruse Kickstarter for swell projects like this. I am unsure how to purchases copies of this outside of Kickstarter, so maybe keep an eye out for a campaign for issue #3? Or I’ll ask John and see if he can point me in the right direction.
Speaking of purchasing, John also sent me this 1977 Supersnipe comics ‘n’ art catalog:
Imagine getting an Amazing Spider-Man #1 (either version here) for this cheap:
I recently had both of these and they sold for a little bit more than these listed prices.
And check this out — three Peanuts originals for under $600 for the lot:
Yes, I know this is all in 1970s dollars, back when you could buy a car for a nickel and houses were basically free, but it’s still — amusing? Is “amusing” the right word here? How ’bout “depresing” — to see these dollar amounts attached to these items. And I just barely scratched the surface here…there are just pages and pages of price listings that I’m pretty sure will keep me shaking my head in mild disbelief for hours on end.
An update to Friday’s post about Bill Willingham declaring his Fables comic to be in the public domain: in a shocking turn of events, the publisher of Fables, DC Comics, has a problem with that. They released an announcement that basically says “Fables is ours, don’t even try it, we’re looking at you Rob Liefeld” and okay I added that last part, but still, they’re not into the whole “public domain” thing as one would expect.
And like I said, this ain’t gonna be settled ’til there’s been a lawsuit or three, so…um, don’t make up stories based on public domain fairy tale characters that even slightly resemble those published under the Fables label, I guess? And certainly don’t call it Fables.
Anyway, there may be a lot of probable…grey area to this story, as has been brought up in the comments to Friday’s post. We’ll see how this plays out.
To answer the question Sean brought up regarding who owns Willingham’s superhero team the Elementals: I actually Googled the phrase “who owns the elementals comic book” and up popped the name “Andrew Rev.”
“Comico’s publisher, Andrew Rev, purchased the Elementals property from Willingham in the 1990s.”
So I presume ol’ Andrew is still just sitting on the rights, and doing nothing with them. Or trying to do something with them and none of us know about it because it hasn’t been going anywhere. Ah well.
• • •
In other news, I’ve got medical stuff going on in the mornings for the first part of the week, so…posting may be light on Wednesday. I’m only getting this much typing done right now because I got an early start Sunday evening. But at least I wanted to show you this picture:
Believe it or not, I thought I was smiling. But I guess comics are Serious Bizness so my stern look of disapproval at all of you is the best I can manage.
So anyway, those comics. That Amazing Fantasy #15 and Amazing Spider-Man #1. About a year and a half ago a gentlemen brought in some Silver Age Marvel for sale and I purchased them from him. He and his family had inherited these and over a few weeks he offered up several comics to me that I of course had to buy. Then one week he showed me those two omics in the picture there. He wasn’t quite sure if he wanted to part with them just yet, but we talked about them and how we’d sell them and so on.
I saw him a few more times over the following months, buying other comics from him but he still wasn’t ready to part with those two books. Until he was, just recently! And before you ask…no, they’re sold, I don’t have them hanging around the store, so keep your Ocean’s 11-style shenanigans out of my shop. But I guess after all our dealings together he decided he liked the cut of my jib and asked me to handle these two beauties.
More and more stuff has shown up from this collection, and one of the unintended consequences of letting people know I had an Amazing Fantasy #15 is that I’m seeing and hearing from a lot of people about what I have to offer in my shop. Now, while I’ve been in this business for three and a half decades, I’m not a Big Name Retailer. I’m probably not even the biggest retailer in the county. So it probably came as a surprise to a lot of folks that this nobody with a tiny shop out in Camarillo, CA is suddenly awash in The Big Books.
This won’t last forever, of course. This collection will eventually run out (though there’s plenty of good stuff I still need to process) and once I no longer had The Big Books folks will move on. Unless more people bring me stuff like this after seeing…um, that I had stuff like this. I don’t know, we’ll see. But it’s been fun looking through these books that I haven’t had in my hands in a while.
…Like that Amazing Fantasy #15. Last time I held one of those in my hands was just before the big price jump in the…1990s, I think? Back when we had it for a few hundred dollars, as opposed to the…quite a bit more it commands now? Quite the item, and it was good to see it in person once again.
Nexus by Mike Baron and (usually) Steve Rude has been one of my favorite comics for a long time, dating back to almost, but not quite, the beginning of the series. I started reading Nexus (and Baron’s other book, Badger) when First Comics started publishing them. Fortunately, this was relatively early in both titles’ runs, so picking up the relative handful of previous issues published by Captial Comics wasn’t so onerous a task. However, I did pick up First’s trade paperback reprinting the original three Nexus black and white magazines, instead of buying all the originals. (I did eventually get the third magazine, because of the included flexidisc.)
So anyway, I’ve been a fan for a long time, and look forward to any new material featuring Nexus. After a bit of a dry period, we got some serialized stories in the 2011-4 run of Dark Horse Presents (reprinted as the Into the Past TPB), the Nexus Newspaper Strips TPB (which I think reprints material produced through Kickstarter or something similar, someone correct me), and there was also that 3 or 4 issue run (depending on how you count it) published in 2007 or so by Rude himself.
And then, this past week, we got a new Nexus graphic novel, Nefarious. It’s written by Baron, and illustrated by Richard Bonk, who does a good job, I think, and you can see sample pages over at Dark Horse’s site.
The story is relatively simple…Nexus gets accidenntally stranded on what amounts to being a prison planet without his powers. And, as it turns out, the prisoners may not deserve to be there. It moves quickly, with Nexus gathering allies (and encountering one strange old “friend” that I hadn’t expected to see again) and, probably not a spoiler, going after the person responsible for these unjust imprisonments (and worse).
It feels like classic Nexus, like the pre-First era, in that events are almost…dreamlike in their progression, no time is wasted on long exposition or explanations. Sometimes it is to the detriment of the narrative (like, I’m not sure entirely what happened when Nexus had to prove his identity to a pair of aliens early on…maybe I’m forgetting something from the original series involving that particular race), but overall it’s a fun read.
My main issue with this release is the format and cost. While it’s marketed as a “64 page hardcover” the story itself is 54 pages, with 8 pages presenting black and white copy-free artwork from that story, and a final page with an ad for the newspaper strip book. I know this is a format Dark Horse has used in the past, like with some standalone Hellboy stories (such as 2016’s 56-page Into the Silent Sea for $14.99), but $17.99 for this book seems…just a little too much. Maybe there are publishing and/or economic reasons for not just releasing this as a staplebound one-shot for, I don’t know, $6.99, where it would likely have stronger sales off the new comics rack.
I’m sure “longer shelf life” is a big part of it, and getting it into bookstores, too. But it was bit of a sticker shock when I saw that price. I’m not trying to pick on the Nexus book here, as this format at $14.99 I feel like was pushing it. $17.99 just seems like going a little too far, even with consideration for inflation and such. As a store owner, I have to consider perceived value, what prices would my customers consider reasonable for certain items. This has been a problem as comic periodical prices slowly creep up and up, but graphic novels have, at least, seemed to maintain that price/perceived value balance, more or less. It simply seems to me that this Nexus book is too far on the “less” side, which does a good comic a disservice.
“I seems ta remembersk a parody featuring Squinteye the Sailor (again, more appropriate than Popeye?), but can’t recall which comic that was in.”
I replied in the comments, but thought I’d point it out On Main, as the kids say. To the best of my knowledge, Squinteye stems from the 1985 release Cerebus Jam #1. This was a comic in which the regular Cerebus team, Dave Sim and Gerhard, team up with another creator to produce a short story. Said creators include Murphy Anderson, Will Eisner, and noted Popeye fan Terry Austin, who co-produced this tale of a Young Cerebus encountering a grizzled sailor down at the docks.
Eventually Squinteye bumps into an old adversary:
…who is dispatched in the typical fashion:
…leaving something of an impact on our junior main character:
According to the story notes in this issue, Sim provided very rough sketches of “Squinteye” and Bluto on the pages, which Austin very meticulously finished, including details like the dead Jeep on the (magically-changing) shoulder.
Like most Cerebus art in the main book, it’s quite stunningly detailed, and Austin fits right in with his legendary illustrative talent. It’s well worth tracking down a copy of this comic…all the stories found within are a lot of fun.
Mr. Shark is referring to a couple of posts I made on the somehow-still-functional-mostly Twitter about a customer who came in Tuesday and indicated a DC book released that day had already been purchased by him days earlier. Given that specific books’ release date was the 14th, if he bought it earlier, then some other retailer sold it too early. (Assuming the customer isn’t mistaken of course.)
Putting street dates on books allows retailers to ship them to stores early, to allow for more time to process and count the received goods, as well as report shortages and damages more a more timely replacement. For example, I received DC Comics due for release on the 21st this past Tuesday, the 14th. My shipments from Penguin Random House (containing my Marvel and IDW and, soon, Dark Horse orders) generally arrive the Friday before the following Wednesday’s release date, though Monday is relatively common too. Diamond shipments with goods for sale Wednesday arrive on that week’s Tuesday, but the occasional delay or UPS error can mean I’m scrambling to process the order Wednesday morning before opening for the day.
For the most part, assuming no shipping delays, this is a lot easier on me than in Ye Olden Tymes, when everything showed up on Wednesday for that day’s release, and hopefully the shipment arrived early enough in the morning that everyone rushed through getting the order counted and shelved and maybe pulled for the comic savers before opening. Unless UPS decided to start at the other end of its route and we ended up getting our boxes at, like, 4 in the afternoon, which did happen. (Eventually we just had the boxes held at the UPS center, and I would pick them up on my way to work that morning.)
Now for early shipments to work, that requires retailers to stick to the street dates, and Diamond used to send out “secret shoppers” to keep tabs on stores and make sure they weren’t breaking street dates by putting material out too early. From all accounts I’ve heard, these distributor spies were obvious as all hell, but to the best of my knowledge I’ve never dealt with any, either at my previous place of employment or at my shop. So, either I’ve never been tagged as a secret shopper target, or my secret shoppers knew what they were doing and actually remained secret. Not that it mattered, since I never broke street dates.
To get to Snark Shark’s question, finally, as to what would be the penalty for selling stuff too early — first they’d stop shipping stuff to you early temporarily, and then I’d have to assume if you’re a repeat offender they’d stop the early shipping permanently. That would mean whatever poor bastard got caught breaking street dates would be back to the Bad Old Process of trying to get stuff taken care of the very morning of its release, which can be done but it’s a pain in the ass.
So anyway, don’t do this, fellow retailers. And again, not that I’m sure this happened in the first place in this instance, as I’m half-convinced this particular customer was mistaken about getting that comic early.
• • •
Again, sorry for the dearth in entries the last few days. There’s a period in March where I have a bunch of medical stuff all in a row, so it might happen again. Be forewarned, be forearmed!
So this is what I’ve been busy with at the shop since Sunday…a sizable collection acquired from someone just trying to clear out space in the house. It was something inherited from a family member and that he didn’t really have any use for, thus it was to his local friendly neighborhood comic shop for unloading.
This ended up filling about four and a half long boxes, having been delivered to me in a variety of plastic storage bins that, I should remind you, are not the ideal place to keep comics. I could tell a lot of time was spent sorting, organizing, and cataloguing these comics, but alas not as much attention was spent to keeping them in nice condition. They’re…pretty rough, by and large. Intact and readable, but…well, I’ve already processed a big stack of these and the highest grade I’ve given to anything so far is a single VG+.
It’s mostly late ’70s/early ’80s, but it’s material I’ve been short on from that period. Lots of Spider-Man, Jonah Hex, Warlord, war comics, that sort of thing. While low grade, it’s all sellable goodies and even if they average out only a buck or two apiece, I should do pretty well on these. The trick is finding the time to get them all processed…I’ve been spending pretty much every spare moment I’ve had trying to work on these, but spare moments can be hard to come by, especially with holiday traffic.
But that’s a big part of why I like running a comic shop: getting to play with old comics! Even if they’re a little beat up, they’re still deserving of some love and a good home.
Twitter pal jd asks the following not-easy-to-answer question:
“…Why do some comic shops succeed and some fail? What are the major factors that go into longevity?”
Egads. Where do I start? Where do I end? Where do I go in-between?
The barest minimum answer I can give to “why some succeed and some fail” is “the businesses that make enough money to pay expenses and provide a living for the owner/employees succeed, and the ones that don’t fail” which, of course, applies to pretty much any retail business you can think of. But what is it specific to comics that feeds the rise and/or falls of those stores?
In slightly less general terms, I think a long-standing store should have
1. Knowledgeable, friendly employees
2. A wide and relatively deep range of stock
3. Some measure of cleanliness
…which again isn’t exactly comic-specific, but I think these are the positive qualities for a comic store to be around more than a year or two.
Those are just the things within the control of the store itself. That doesn’t take into account things like your potential customer base, the quality and proximity of competition, the overall health of the comics business, etc.
This is immensely simplified. Factors such as “expanding too much just as the market downturns” can take out a shop. “Being in a bad location,” or “being a good store but being outcompeted,” or “having the building you’re in get bought by a new owner who promptly prices you out by raising the rent too high,” “the partners who own the store got into a fistfight and now that store’s shut down,” “owner dropped dead” — could be anything, really.
I know during the ’90s boom a lot of shops opened up and I’m sure many of the proprietors smelled some easy funnybook money and dealt heavily in “hot” books. Once the fad died and the market crashed, all those “hot” comic customers dried up and without any longterm committed clientele, many of those shops vanished.
And this isn’t even touching really on distributors suddenly going under, taking retailer money and product with them, leaving stores in the lurch. Which is what has me wondering if we’ll see a return of that particular problem in this new no-longer-beholden-to-Diamond-Comics direct market world.
Ultimately, all I can do is control my store and do what I can to keep it vital. I’m not the biggest store around, or the fanciest, or the most monied, but it’s operating at a level I’m comfortable with, one that pays the bills and affords me a living and the occasional eye injection, and is (usually) stress-free, despite my distributors’ best efforts. But I try to be helpful and friendly, try to stock what I can (and am willing to reorder what I don’t have), and have fair pricing on my back issues.
Now if someone were to open a big ol’ comics emporium right across the street from me, I might take a hit, but I’d like to think I’d engendered enough loyalty to keep at least some of my customer base. I mean, I’ve been doing comics retail for three and a half decades now…it’s too late to go find a real job.
Oh oh oh, I forgot one…a store should have some kind of internet presence. Without going into too much detail, there was a shop I knew about that, when I went to look ’em up online, the only thing I found was a mention of their shop on someone else’s Instagram. Anyway, that shop wasn’t around too long.
• • •
As long as I’m taking Twitter queries, here’s one from a couple of weeks back from Joseph Z:
“What is the most reprinted comics story of all time? Story, not issue. My guess would be Spidey’s first appearance from [Amazing Fantasy] #15.”
That’s certainly a contender, and I’m presuming we’re not talking print runs but rather “most individual reprints of the same story in different comics or trade paperbacks.” I feel like the first Batman from Detective Comics #27 may be a small contender, though the look of the story hasn’t aged well and likely wouldn’t appeal to most modern audiences.
Now a while back I listed off the various House of Secrets #92s I had. I admittedly had too many and have more on the way. Thus, that was 8 reprints of the original Swamp Thing story…with more acquired since this, and more about to arrive. So…a dozen or so now, 15 maybe?
I’m hard pressed to think of an individual story that comes close (and also it’s super past my bedtime right now)..if you’ve got an idea, throw it into the comments and we can do a little digging. It’s probably going to end up being something at Disney or Dell, isn’t it.
“How many issues of Cerebus from 1-25 do you have? I was heavy into Cerebus for a long time. I’ve kind of walked away from Sim a bit, although I do have the Alex Raymond book here to read at some point…”
Yeah, I have that same book, too, on the ol’ “to read” pile. Hey, did I ever tell you guys about getting a phone call from Dave Sim? He was calling comic shops to plan in-person visits to drum up interest in that very book (The Strange Death of Alex Raymond, it’s called)…he started to introduce himself and what he’s done, and I was like “I’ve read all of Cerebus, don’t worry, I familiar with you!” which amused him. When he started describing the book to me, I asked “is this including any of the material from glamourpuss (which featured strips about cartoonists including Raymond), so I also surprised him with the fact that I’d read all of that series, too.
Anyway, we set a date for him to drop by, and then COVID happened and alas, it never came to pass. Which is too bad, because I probably would have asked him to sign the issue of the Howard the Duck magazine he’d worked on. Ah, well. I still ordered copies of the book, and yes, I sold a copy or two.
But back to your question. A couple of years back, I decided that, despite having the first 25 issues of Cerebus reprinted in the Swords of Cerebus trade paperbacks (now themselves supplanted by the first Cerebus “phone book,” containing all those stories*), I wanted to see if I could track down the individual issues. My posts leading me into looking at eBay and picking up some of those comics can be found here and here.
I’ve probably bought about…8 or 9 issues of those pre-#26 Cerebuses so far, though I haven’t picked any up in a while. I also have issues #1 and #2 in deluxe Kickstartered reprints, which I think are probably going to have to do unless genuine copies slip through the front door of my shop someday. (I write about that #1 here.)
I really need to get my comics at home in some kind of order before I start going on the back issue trail, fillin’ them holes. I’ve said that before and I never seem to find the time to do it. Dealing with comics all day at work usually means not wanting to deal with them at home, so there you go, I guess. But I would like to have a complete Cerebus run in comic format (even with a couple of reprint ringers) someday. The aesthetics of the covers just tickle something in my brain.
• • •
Daniel asks some very good questions, for which I don’t have very good answers
“RE: Tim Sale, did you ever get a sense of what your customers thought of his work? His art was so wonky and esoteric that it always struck me odd that he became so popular with the mainstream. He was never a natural draftsman, but he had such an exceptional design sense that he was able to more than compensate for whatever he lacked as a traditional figurative artist. A real talent. He’ll be missed.
“I guess that’s a broader question: When accounting for the era in which each was at his/her creative peak, are stylized, design-centric cartoonists (Sale, Simonson, Kirby, Mignola) more popular with mainstream customers than traditional, naturalistic draftsmen like Neal Adams, George Perez, John Byrne or any of their imitators? Or are consumers more conservative and literal in their tastes (not that that’s a good thing or a bad thing)?”
Like I said, good questions, and unfortunately I don’t have any real good answers for you. To respond in very, very general terms, if I received customer pushback it would be against comics that looked “weird,” and if I received specific customer approval for comics art, it would be for those drawn in a more typical, representative manner. (Talkin’ superhero comics here, in case that needs to be made explicit.)
This always varied by customer, of course. Most customers seemed to enjoy Sale’s work…unusual it may have been by typcial Marvel/DC standards, but being the artist on a very popular Batman storyline (“The Long Halloween,” natch) helped “sell” him and his style to those members of the comic-buying public who may have been on the fence about that work. But there were also customers who rejected the art as being “too cartoony” (you know the drill, he’s not the only one).
If I had to hazard a guess, there’s more tolerance for the wide variety of styles available on superhero books than one would expect. And for every comic art style out there, there’s always someone who’s gonna love it and someone who’s gonna hate it. And what I consider “good” won’t be someone else’s taste…had a customer once come in and say “I’m looking for comics with really great art, like [x]” where [x] was, in my mind, a pretty terrible artist. Like, “blind people can tell the art is bad” terrible. But I choked down my bile and proceeded to find comics illustrated in a similar vein.
For the general non-usually-reading-comics public, I maybe have a slight sense that comics that don’t look like what they think comics normally look like may appeal slightly more? The Long Halloween and Superman: For All Seasons didn’t look like normal superhero comics. In fact, a person new to comics might look at it and say “ooh, this is pretty” in a way they wouldn’t if they looked at, I don’t know, a comic filled with fights and cramped panels and whatnot.
But on the other hand some newbies looking for comics want a comic book that looks like what they think it should look like, and the more Spider-Man punching the Rhino in this issue, the better.
So Daniel, I may need to think about this some more. This isn’t much of an answer, but I hope it gets across the ambiguity and difficulty of really trying to answer it.
But it does get me to thinking…who’s the one superhero comic book artist everyone can agree on. I mean, agree is good. I’m guessing George Perez, or Jose Luis Garcia-Lopez. Who doesn’t love George or Jose? Big poopypants, that’s who.
* I don’t believe the phone book contains the new “bonus” material that was included in the Swords volumes.
