Not to be confused with “Bad Idea Jeans.”

§ March 12th, 2020 § Filed under publishing, retailing § 6 Comments

So you may have heard about this new comics company (comprised, I think, of several former Valiant Comics folks) called “Bad Idea,” which the more I talk about this publisher the more hilarious and clearly self-aware its name sounds to me. Anyway, their deal, which is admittedly a bit weird, is that they’re initially only going to be offering their comics to a limited number of retailers, and that said comics wouldn’t be reprinted, collected, digitized*, variant-ized, or spindled or mutilated too, I’m presuming. Originally they announced it was only going to be 20 retailers, then they upped the number to 100, and, well, clearly I’m talking about it here because I managed to get my store on that list.

When I first heard about this, I contacted the publisher, expecting, like, there was going be a $1000 buy-in or something in order to participate. But, nope, just had to fill out an application/agreement thing, and then after whatever selection process was completed, got the email that I was in. I’m not being forced to order more comics than I’m comfortable with, so, you know, I’m willing to give it a shot. And after I announced it on my site and social media outlets, and after the list of retailers showed up elsewhere, I started getting interest from my customers and requests to add their titles to pull lists, so let’s see how it goes.

It is a weird business model, contrary to most business strategies, or what passes for them, at most comic companies. Conventional wisdow is that collected edition sales is where the longterm profit is at, and that digital sales is what all the kids are into, or where the future of comics is at, or that sort of thing. Plus on top of everything else, putting a cap on the number of outlets allowed to even order the books…I mean, it certainly got everyone’s attention, but I hope they’ve figured out a way to make money on this. I’m sure they have, but it certainly seems odd. Which, I guess, is the point.

I don’t know how long these particular strategies are going to remain in place, or how long they’ll stand against general market forces, but I’m glad I’m in there on the ground floor and trying this company out. No idea how it’ll all do, but it has my interest. One thing I’m wondering about is just how to order on these. Like I said, I’ve already had a bit of demand for these from customers, so that gives me at least an idea on what to order. But I can see folks who aren’t near a shop carrying Bad Idea books going down the list of retailers and calling each one, looking for copies to mail order. I like mail order, I do a lot of mail order, so I wonder how many copies extra I should have on hand for this sort of demand? I do not know. Don’t want to go overboard on numbers, but don’t want to be stuck short either. But if any of you reading this want any of these comics, let me know, I’ll be happy to send it to you!

You can read more about the publisher on its site.

* At least officially…sigh.

6 Responses to “Not to be confused with “Bad Idea Jeans.””

  • Allan Hoffman says:

    You forgot to close the italics tag at the end. Now all the posts below it are italicized.

  • Mikester says:

    Allan – fixed!

    MrJM – !

  • JMurphy says:

    “Won’t be digitized”…Don’t they go to the printers as digital files? Are there still any old-school printers left?

  • Snark Shark says:

    “It is a weird business model”

    But it git them attention… at least for the short term!

    “and that said comics wouldn’t be reprinted, collected, digitized”

    FOR NOW.

  • Orchard Master says:

    Every comic is a limited edition collectible, available only to the first 20 -no wait, 100- customers. That the content won’t be re-purposed (except for tv/movies one might hope) underscores a unique quality of this particular object (like a numbered sticker certifying authenticity), but it seems detached from long-term commitment to that content.

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