Mike Sterling's Progressive RuinAlone, unmourned, and unloved since 1969

I’ll try to post something funny next time.

§ May 20th, 2020 § Filed under retailing, sterling silver comics § 1 Comment

This is the week that the major comics distributor, Diamond Comics, is starting up said distribution again, getting new comics into shops. After having relatively small shipments of just new DC Comics over the last few weeks from an alternative distributor, I suppose it was time to start gearing up the shop for these larger shipments coming in…though as it turned out, even Diamond is moving slow at first, easing back into the business.

Now Diamond wasn’t shut down entirely over the last couple of months, as they were still distributing reorders so long as you asked for them to be directly shipped from the warehouse…as opposed to having them sent with your regular weekly shipments, of which there had been none of late. My mistake, of course, was that the day before Diamond announced it was putting their weekly shipment on hold, I put in a largish reorder that I asked to have sent with the weekly deliveries. And of course there were lots of special requests in that reorder, so I had a lot of apologizing to do to those customers (all of whom were understanding and patient, thankfully).

The big issue is being able to take in enough income to cover the invoice costs each week. Not a problem right now, with small shipments (in fact, pretty much covered the week’s new comics costs with just my Tuesday sales), but based on coming weeks, it looks like New Comic Days will be approaching pre-shutdown levels. The trick here is that my store, like many retail stores in California (and elsewhere in the country) I’m closed to public access by government decree. I can do curbside pickup, so I’m very much encouraging folks to take that option and get their comics right quick so I can keep paying those gimmicks they keep sending in the mail called bills.

Again, not much of an issue now, but if I’m gonna be getting new larger Diamond invoices and I’m still keeping the customers out..well, that’s gonna be rough. The good news is that I did finally receive some financial assistance from the Binc Foundation…not, like, enough to keep my store afloat for months or anything, but hey, it ain’t nuthin’ and it’ll come in handy. Now if I could get that Paycheck Protection Program money or that Small Business Administration disaster relief grant, I’d be in a lot better position. Pretty sure cruise lines got all the PPP money, but maybe they’ll find some spare change behind the cushions in the chairs in their lobby to cover my payroll…which is, like, me. I’d like to, you know, maybe pay myself again someday.

Okay, it’s not quite as dire as all that…early indications are that my good and kind customer base are all ready to throw their comic dollars at me to keep me around, which is nice. And I’m keeping a close eye on orders, making sure things are cut down enough to not overwhelm me with costs, but not so much that I don’t have anything to sell. It’s a tricky line to straddle, but it’s gotta be done.

I mean, with any luck, like Diamond’s promotion for their return says, my comeback will be bigger than my setback, but it’ll take a while to get there. Like I said when all this started, I think for me, personally, Diamond ceasing distribution for a brief period was the wise choice, as it didn’t stick me with weeks and weeks of full orders I wouldn’t be able to move and fulls invoices I wouldn’t be able to pay. But I know that likely stuck stores that were still able to remain open with vastly reduced incomes while having to make rent and payroll and pay utilities, etc. Not sure Diamond had a whole lot of options, and I’m sure none of the options they did have would have made everyone happy.

As far as I can tell at this point, my business will be able to make it through this, which is very lucky for me. A lot of other comic shops, and just businesses in general, won’t, and it’s just a damn shame things had to get this bad.