There’s no “variant” in “team.”

So in the mid-to-late 1940s, and just barely into the 1950s, the comic publisher Fox would put out this big ol’ funnybooks, running well over 100 pages in length:


Back at the previous place of employment, we had a few of these come through, and they were impressively thick packages. And sometimes they had pretty great covers (like the one pictured above, which I’m pretty sure was one of the copies we had).

There were three or four dozen different Fox Giants released, with titles like Almanac of Crime, Romantic Thrills, Crimes Incorporated, and, yes, really, Throbbing Love, among other parent-pleasers. Each was comprised of four previously-published Fox comics, the covers stripped, and rebound under one cover. (Were the stapled together or glue-bound? I don’t recall, but watch this space!) As noted in Overstreet and in the various GCD entries, the first story in most Fox comics began on the inside from cover, which means, with the stripped covers, some of the stories would be incomplete.

And for the purposes of today’s discussion, the contents weren’t consistent. One copy of a Revealing Love Stories giant would not necessarily have the same issues bound within as another copy of that same giant. Overstreet also notes that if a giant were to have lucked into more desirable content (like a Phantom Lady story), that Fox Giant may be priced higher than the pricing given in the guide.

That, my friends, is Variant Interiors. I can’t say as to whether it was deliberately marketed that way at the time, to encourage kids to buy multiple copies of, say, All Real Confession Magazine so they can get lots of different stories while Fox unloads a bunch of remaindered/returned coverless comics that didn’t sell the first time.

A long time ago on this very online magazine weblog, I wrote about my copy of Adventures of Patoruzu, a weird book that featured the title character, a cartoonish Native American on the cover, while containing completely unrelated funny animal content inside. According to the GCD entry, copies of this comic have been found with contents other than what I discussed and what the GCD has indexed. They say that the covers were likely printed separately back in the ’40s, then repurposed in the ’50s for other coverless comics. Mostly, perhaps, a previously unpublished issue of Animal Comics, but a couple of others apparently got the Patoruzu treatment as well.

Now let’s jump to the ’90s, where instead of taking unsold stock and putting them into new packaging to clear them out, publishers were taking brand new comics and turning them into unsold stock! But I’m getting ahead of myself.

1992’s Team Titans was a spin-off series from the New (Teen) Titans, where Marv Wolfman was finding his second, or third…or whatever, he’d found a new wind that was creating excitement and buzz around the Titans that it hadn’t really had since George Perez left the book.

Between the exciting “Titans Hunt” storyline and the new and popular Deathstroke the Terminator ongoing series, there was seemingly plenty of demand for more Titans content. And in the true excessive style of ’90s comics, a wild gimmick was devised for the first issue.

There would be five different #1s each with a different cover…that’s pretty standard. But each variant cover would also contain a different story, five stories, each focused on one member of the team.

It has been a long time since I’ve actually looked at a copy of the first issue, beyond dumping ’em in the bargain bins. I do remember buying one (just one!) for myself at the time (I pretty sure I picked the Terra issue because I wanted to know what her deal was) but man, it’s been a while. Refreshing my memory at ye olde GCD yet again, I see that the “variant” story was the lead, running 18 pages, while the back-up story was the “main” story, part 3 of the “Total Chaos” crossover, the same across all three variants, and running 22 pages.

If all that sounds pretty wasteful and ridiculous…yeah, you’re right. I mean, I suppose it’s better than just a variant cover, in that you’re receiving actual new content, but…I don’t know, I’m trying to think of ways they could have done this without basically giving someone who bought all five half a book that’s the same? Maybe a five part Team Titans prologue series, half the size of the released #1s and at lower cost? One extra-sized issue with everything, including the “Total Chaos” “main” story?

Those alternate stories were actually longer than I remembered, as I though the “Total Chaos” chapter was the first “main” story, and the different content was restricted to just a few pages. But given the significant length of the stories, this sort of variant is a little more…unfair, I guess, than just offering different covers. With variant covers, you can just pick up the copy with the image you like the most. Perhaps you like all the covers but can only pick up one…while you don’t get all the images, you are at least getting the entire story.

Whereas with Team Titans #1, if you want the whole story, you’re compelled to buy all the variants so you don’t miss anything. Granted, these are for all intents and porpoises five different comics with a shared back-up story. However, they were marketed as “the first issue” of Team Titans, it was presented as the debut of this new series, it was sold as “five different versions of #1, with alternate covers and interiors!” It says right on the cover “COLLECT ALL FIVE EDITIONS!” It was seen, psychologically, as the same comic.

Anyway, as it was the ’90s, we ordered high and it sold well-ish, though I recall having plenty left over afterwards. That was okay, we thought, as back issue sales were strong and we were sure to sell plenty of these as the years went on, presumably five at a time. But, as luck would have it, the push ‘n’ pull between what the creative team wanted to do and what DC wanted to do didn’t do the series any favors, and it came to a somewhat ignoble end just a couple of years later. Oh, and with the revelation that they were all just pawns of a bad guy anyway. You can read about the book’s travails here.

When it was new, we put together packages of the five number ones and sold them in a bundle for a small discount, though we needn’t had bothered. Most people weren’t weirdos like me and my one copy of the Terra issue and bought all five. As time went on and Team Titans went from “going concern” to “Teen Titans footnote,” back issue movement slowed down to nothing, thus beginning its migration from a slot in the bins under “T” to the purgatory of the quarter/50-cent/dollar boxes. And there they mostly remain, a forgotten artifact of that third or fourth time the New Teen Titans were red hot.

As I was putting together this post, I realized that if you’d asked me yesterday “who were the members of Team Titans,” there’s no way I would have gotten much past “Terra.” Maaaaaybe Redwing, if I dug deep. But, like, I couldn’t have come up with the hilariously-named Killowat if my life had depended on it. Even as I am typing this very sentence right now I can’t remember the names of the other two members, and I just looked a second ago to get “Killowat.”

Team Titans wasn’t the only modern comic to try the “variant interiors” thing, 1998’s Fathom did so, in its first issue:


…which had three main variants available on the stands, not counting the “Wizard variant” or whatever. But each of the three variants had alternate story pages…not nearly to the extent of Team Titans, as I think it was only a couple at pages at most. I tried looking once, a long time ago, and alas Fathom makes zero impression on me, and whatever I was looking at just went in the eyes and out the ears and I retaining nothing of what I saw. Thus I’m just going on what I remember reading about it and hope that’s right.

Now these aren’t nearly all the “variant interior” comics that were marketed as such. There’s 1996’s Savage Dragon #31, where you can get a version with a dirty word in big letters on one page, and a version (with a variant cover featuring “God Is Good” printed in the Image logo) without said naughty word.

There was also Barry Blair’s Leather and Lace, which, at least for part of the series, was offered in “Adults Only” and “General Audiences” editions “for his younger fans” with all the Tab-A-Fitting-Into-Slot-B content removed. Frankly, the “General Audiences” edition wasn’t really fit for children anyway, as I recall.

All this leaves out the “printing error” variants, as those were accidents and not intentionally marketed as differing editions available to consumers. Like, I don’t imagine Marvel intentionally wanted a copy of Wolverine with an in-dialogue slur as an alternative version side by side with the one without on the shelf. But I will say I’m still looking for a copy of the All Star Batman and Robin the Boy Wonder #10 with the semi-visible dirty words that was recalled and reissued. Anyway, there are lots of examples of errors with corrected printings.

I’m sure I’m missing some other examples of intentional variant interiors. (And before anyone brings up 1990’s Exquisite Corpse, that’s a whole weird thing that’s sorta related to this, but not really. I’ll try to explain that eventually.) If you can think of any of the intentional variety that I didn’t mention, just drop ’em in the ol’ comments section.

Up next in the variant cover-age: maybe the 35-cent test market Marvel books? I’ll see what I can dig up on those. As always, thanks for reading, pals.

• • •

EDIT: Reader BobH has added some valuable information, including reminding me that the Team Titans first issues were all priced at a normal-sized comic’s price for the time. As he said, it still felt like a rip given the repeated content of the “main” story.

BobH also mentions Outsiders Alpha and Outsiders Omega from ’93, with separate mostly-different stories, with a handful of shared pages. I’d honestly forgotten about that. Reminds me a bit of this Fantastic Four Annual and the Avengers Annual from 1985 and their shared pages (though with different inkers).

Matthew also brings up Marvel’s Slingers, where there were four variants of the first issue, where part of the story would focus on a different one of the four main characters. Dating from 1998, clearly my long decades toiling in the comic field drove this from my memory. Not to mention the fact I can’t even remember the last time I handled a copy of Slingers.

As far as repurposed coverless comics rebound for newsstand sale, Andrew remembers this being fairly common in the UK during his childhood. And ArghSims notes that the old EC Annuals did the same thing.

A legion of reboots.

So remember my post from last week about how I kinda lost my involvement in, my connection with, Swamp Thing post the New 52 relaunch? You folks had a lot to say in the comments, mostly along the lines of “Mike, I feel your pain, but with the Legion of Super-Heroes.”

Hey, I hear ya. I wrote at length about this…egads, was it really five years ago? Well, here we are Five Years Later (wink wink, nudge nudge) with one more Legion reboot come and apparently gone, so things haven’t changed. I suppose this newest iteration of Legion can still pop up…given that Superman’s son Jon is a member, and is about to be the focus of the Super-books for a while (where the solicitations reference the team), I’d say there’s a good chance the Legion will show up there.

Now in that post I linked, I talked about how I finally stopped reading new Legion comics after years of enjoying them. That recent Legion reboot I did read, as writer Brian Michael Bendis had been doing a good job on the Superman books, I thought, and was interested to see what he’d do with our favorite 31st century super-teen team. I don’t know if DC has given up on this version, but the big relaunch for the book fizzling out after a year doesn’t inspire confidence. Frankly, at this point it just accelerates the countdown to the next attempt at getting the Legion to stick to the wall.

Anyway, I went into extensive detail on all this back then . And pal Andrew had my back with his own analysis of the Legion’s decline.

To reemphasize…there was a lot of Good Work being done in the comics, despite editorially-designated changes to the franchise. In fact, just earlier this year I was writing about how I enjoyed the Five Years Later era, which granted was more of a soft reboot. But in the 2016 post I wrote about how I enjoyed the Zero Hour reboot version as well. And the Legions that happened after that.

It’s just…having multiple mostly-contradictory takes on the Legion, a group where a large part of the appeal was its lengthy history and established personalities, was just too much. You want to invest in the characters, even if you have to follow them from series to series, but with each reboot essentially telling you “forget everything you knew!” that appeal is completely undermined.

On the Twitters, blogging colleague and noted Legion Lover Johanna Draper Carlson said to me in regards to Legion’s restarts

“I’m not sure the ever-more-complicated soap opera history was a successful path forward, either.”

…and she has a point. I feel like there should be a way to give folks a fresh start on a franchise like this, and tell new stories, without necessarily undoing or contradicting what had gone before. But it apparently required (or DC Editorial thought it required) a new #1 and a completely fresh slate every time the comic was attempted, in the hopes to get new readers on board. And like many of the reboots and new #1s that have flooded the stands over the last decade or so…sometimes it worked for a while. But just for a while.

As I’ve said again and again, there was a lot of work to be found in these reboots. Both in Legion and in the New 52-and-later Swamp Things. It’s just that the connection wasn’t there…too much was changed, sometimes downright arbitrarily, from What Had Gone Before. When the Byrne-reboot Superman came on the scene, folks reacted with “this isn’t the real Superman,” but eventually, through an at least halfway chain on continuity, and just fact few people reading Superman in ’86 are still reading now, that Superman is the “real” Superman. So much so that the New 52 one felt like a fake, and it was a relief when the “original” post-Byrne one came back to replace him.

That’s kind of how I feel about Swamp Thing and the Legion. Maybe I’ve been enjoying their stories of late, but that deep, dark part of my fanboy mind stills asks “when will the real ones come back?”

The harder the variant, the more glorious the triumph.

So back in 1968, Mad Magazine pulled this cover gag on issue #123:


…part of the joke being there were only (as far as anyone knows) four different serial numbers printed on the covers. In essence, that makes this one of the first “variant” covers in the modern sense (predating that darn Man of Steel #1).

Now, I don’t think anyone expected fans to actually collect all four variants, despite what it says there on the cover. Clearly the multiple printed numbers were only there to add a bit of verisimilitude to the gag. Now of course Mad would eventually, actually, once the technology existed, put genuine serialized numbering on some covers, like this issue from 1995:


This reminds me of ack in ye olden tymes of the 1980s, I was, I don’t know, 12 or 13 or something like that, when I first saw a printed personlized message in one of the magazines to which I subscribed. (It was either Games or Omni — yes I know that’s a little weird.) Not just my address being printed directly onto the cover instead of being printed first on a mailing label that was glued to the mag. But an actual message to me, using my name, printed (and memory fails me here, as I haven’t thought about this in decades) on the cover, or inside the magazine itself. Look, I don’t know when this sort of thing became available, if it’d been happening elsewhere before it showed up in the mags I read, but all I know is that I thought that was pretty cool. My copy of the magazine was personalized to me, and totally different from everyone else’s copy, which technically was true before anyway just given the mailing label, but you know what I mean. But it was only a short leap from this to putting a sequence of “limited edition” serial numbers on a cover.

For the purposes of my ongoing discussion, this type of “variant” cover I’ve been discussing only just barely counts. Well, Mad #123 does, obviously, but the others…when we think of variant covers on comics, we’re likely thinking of comics marketed with two or more covers, often with differing art or enhancements or even just coloring.

Also, there’s intent…the typical variant covers are there to either get a customer to buy more than one cover, or to provide enough variations that a customer otherwise possibly not interested in the publication might spot a cover he likes and is enticed to buy.

Serial numbers printed on a comic’s cover are a sales enticement as well, but not in the same way. Different numbers on different copies do make them variants, when you get down to it, but, like no one’s literally “collecting them all.” Or, come to think of it, maybe someone’s trying…I’ve been in comics retail for nearly three and a half decades, I know what kind of stuff you weirdos get up to. That said, a serial number implies “limited edition” — “there’s only so many of these in existence!” — so that part of it does (or hopefully does) get a customer’s attention and with it, a purchase.

One publisher that took it to an extreme, and made serial numbering part of their trade dress, was Triumphant Comics:


A closer look:


I’m trying to remember how these specifically sold for us at the shop at the time, and alas that data was expunged from my brain at some point over the years. I do remember not having much, if any, back issue movement on them, either at the time or well after the fact, a combination of general market malaise in the 1990s crash times, along with the fact the company itself was only around a year or so.

The print runs probably looked impossibly small at the time, after the huge successes of X-Men #1 and X-Force #1 and all that nonsense moving millions of copies into shops, a portion of those then even selling to customers. Having a comic with a 12,500 print run and being serially numbered probably looked like a collectibility and-therefore-sales-slam-dunk:


Just kinda randomly picking through the comics, stated print runs of between about 15,000 to 30,000 were the most common. The outlier was this freebie comic which, being free, naturally had the largest number that I saw:

Not much else to say here really…their publishing strategy was to make their comics look more collectible, and, well, you can get copies for a buck a pop on eBay (one listing for a single issue for $5.99 including free shipping…which basically makes that a buck as well). Anyway, it was an interesting try at a gimmick building off a market with multiple price guides and an expanded emphasis on “limited editions” and “collectibles,” done in, it seems, by that market suddenly going away.

These is one more thing I’d like to point out, and that was this letter of encouragement from another comics personality of note that was printed on a back cover:


Which reminds me…I hope none of my comments here are taken as disparaging of the actual contents of these books. I’ve…never actually read a Triumphant comic. Big Jim liked what he saw, anyway. But this year’s worth of Triumphant books represented someone’s hard work and effort and dream to get their stories into print, and good for them. They had an interesting hook with the serial numbers to stand out on the shelves, but unfortunately things just didn’t work out. That’s just how it goes sometimes, and that’s especially how it went in comics during the mid-1990s.

Okay, next up in the variant cover-age…maybe some actual variant-ish type variant comics! Hey, did Defiant Comics have variants? I don’t remember.

Also, thanks to Customer Dave for lending me some of the Triumphant Comics from his collection for the production of this post. Hmmm, so long as I have ’em on hand, I’ll give one a read.

Don’t get me wrong, the fact that I could regularly read stories where Swamp Thing pals around with Detective Chimp is awesome.

So I realize I’m probably expected to do a little something about the Swamp Thing anniversary this year (having debuted in House of Secrets #92 50 years ago as of about April). It’s also Man-Thing’s 50th, debuting in 1971’s Savage Tales #1, so overall it’s a good year for swamp monsters.

I expect I’ll get around to something eventually…or maybe this will the only acknowledgement. I honestly don’t know. I can’t say with all honesty “it’s been a great 50 years, here’s to 50 more!” because frankly things have kinda sorta fallen apart in regards to the Swamp Thing comics over the last ten years. Lemme ‘splain.

Well, actually, there’s not much ‘splaining to do. The New 52 relaunch sort of “broke the chain” of continuity between the Swamp Thing we had before and the later Swamp Thing. Part of the character’s appeal to me was its history, the sense that all of the events that happened to the character in its past have remained so, and continue to inform its future. Okay, granted, one or two things have been sorta kicked under the bed and not brought up again, but by and large I could (to use a phrase I’ve probably overused on this site) draw a line from the character’s 1970s comics all the way through to the end of Brightest Day. It was with the Brighest Day follow-up The Search for Swamp Thing and the New 52 relaunch that stuff went astray.

I won’t go into excruciating detail (again) but character elements were changed, Alec and Abby’s backstory changed, Arcane was an almost entirely different kind of creep, etc. Then with the advent of both creator Len Wein’s 2016 mini-series (which seemingly nullifies a significant part of the Alan Moore arc), and the digital-first stories where full-on Plant Elemental Swamp Thing is going up against…General Sunderland!? Well, that undoes another fairly significant part of Moore’s run. It literally plays havoc with the circumstances surrounding Swamp Thing’s evolution into the kind of character he is now.

Look, all the New 52 and later era work is fine on its own. Well, okay, not all, but most of it is perfectly serviceable. But for someone who’s followed the character for as long I have…not since the very beginning, but close…there’s a level of detachment. What I know of the character is not fitting with what they’re telling me about the character now, and it’s distracting. There are a number of stories that don’t require dependence on past continuity, of course, but once you remind me “Matt Cable is alive and he was never possessed by Arcane,” that throws me just a little. I feel…detached from what’s happening to the character.

Some of it is on me…given the vision troubles I’ve had over the last few years, I’m way behind on my comic reading. And some of the comics I haven’t read yet are Swamp Thing-related, such as the Walmart Giant issues (collected in a book that I have in place of said Giants, which I never found in the wild). My enthusiasm for the character having waned, I never made it a priority to catch up on those particular stories. I’m sure they’re perfectly good, but with everything else happening to Swamp Thing, I was in no rush to read more stories set in the same post-New 52 milieu.

Plus, on top of all that, there was my decision to not acquire every single appearance of the character, spurred on by this nonsense. I also stopped pulling both covers of Justice League Dark for myself if each had Swamp Thing on it. Being as behind as I am, the last thing I needed was more comic books floatin’ around the house. And besides, who am I trying to impress with A Complete Swamp Thing Comic Book Collection? It’s not like God won’t let me through the Pearly Gates when I die if I don’t have one. (Unless of course Wein and Wrightson are at his side, waiting for me, their arms crossed and shaking their heads in disappointment.)

Like I said in this post, I, The Guy What’s Read Swamp Thing Comics for the Last Several Decades, was not the target audience for these rejiggered relaunches. This rethinking of ol’ Swampy was designed to get newer readers ensnared, who likely hadn’t read all that early stuff.

Not to say everything is terrible, of course: Swamp Thing’s appearances in Justice League Dark gave me the month-to-month adventures that didn’t dwell a whole lot on his new backstory and almost felt “normal,” you know, more or less, guest-starring with Detective Chimp and everything. And the new mini, bringing in a new person as Swamp Thing with the Alec Holland Swampy primarily there to pass the torch…this may be the solution to finally getting past the character’s shattered history, and it helps that the comic is really good, too.

But anyway, in short, Swamp Thing is still my favorite comic character despite everything. I get that expecting editorial consistency on a comic book character in a shared universe in stories created by Many Diverse Hands is a bit of an ask. I mean, the Superman we got with the John Byrne reboot in 1986 is technically the same Superman we have now, though many of the details have changed over the decades. But I kind of expect that from superhero comics. I felt like Swamp Thing was different, like maybe folks were putting a little more effort into internal consistency over the years. That’s why just changing things for the sake of change (an endemic problem to the New 52 as a whole) was so disappointing.

• • •

On a related note, just recently we had a spate of “give me your controversial take on [comic character]” tweets on the Twitters (here’s my favorite iteration and my response). So of course I jumped in with “give me your controversial takes on Swamp Thing”. Got some good response, and some jokey ones, too, but c’mon, we’re all comedians on Twitter. But I plan on responding to some of those “takes” here in the near future.

Thanks for reading, pals, and keep in mind, despite all that stuff I said…I ain’t giving up my Swamp Thing slippers.

Too Much Variants Man.

So BrianF said in the comments to my last post

“Love what yer doing but I’m surprised there’s been no mention of the ‘comics shot by a bullet’ variant”

I’m glad you’re enjoying this series, BrianF…I’ve been having a lot of fun writing it! But as to the “shot with a bullet” “variant,” I am presuming you mean Jab #3, published by Adhesive Comics in 1993 (featuring a Too Much Coffee Man story by Shannon Wheeler, hence the title of this post).

I’ve actually posted about this comic here on the site a long time ago, back in 2005, and you can see that entry right here. However, I went ahead and pulled my copy of the comic out of the What’s Left of the Vast Mikester Comics Archive to rescan for today’s post:

Here’s a close up of the bullet hole (I laid the cover out on the counter of my shop and pushed the paper aside a little so that you could see, yes indeedy, there is a hole there):

And as I noted last time, the bullet hole itself was incorporated into several of the story pages in this anthology:

(An aside: the example I used last time for an interior shot was by a cartoonist named Tom King…presumably not the same Tom King writing today about how superheroes are sad and/or possibly up to something.)

To BrianF’s point, I was going to respond “this isn’t really a ‘variant’ cover as such, but a ‘gimmick’ cover, in that the only available version you could get was the one with the gimmick, much like the only version of Shadowhawk II #3 you could buy was the one with the perforated fold-out cover. Not to say there can’t be overlap between a gimmick and a variant, such as having a standard cover and a deluxe fancy cover, like WildC.A.T.s #2. But in this case Jab #3 were all distributed with bullet holes, and didn’t have variants as such.”

That’s what I was going to say. But hold onto your shorts, BrianF, as I was wrong!

Let me repeat that, in larger, redder letters, given my being wrong is such an infrequent occurrence:

I WAS WRONG

Okay, before you wags say anything, yes, every bullet hole is going to be different and thus every copy is technically a variant. But c’mon, that’s not what I’m talking about here. I decided to check if perhaps this book was offered in an “un-bulleted” edition, given as I haven’t looked inside it probably since I last posted about it in 2005.

And lo, feast your eyes upon this order page from the inside back cover (click the image to increase the caliber):

Holy crow. Okay, before I get to the obvious stuff, let’s look at the part where the publisher sez:

“…The normal edition of JAB was shot in stacks of 10 copies so that only the tenth copy became a Special Collectors Edition with powder burns on the cover.”

There was a 1-in-10 variant of the regular in-store edition that had powder burns. BrianF, I acknowledge your initial assertion…the “shot with a bullet” comic was indeed released with variants.

But as you all can see for yourselves in the ad, that wasn’t all! Four other editions, with holes caused by increasingly larger and more destructive ammunition, were offerred via mail order only:

I’ll go ahead and post the relevant text from the ad here:

In addition to that 1/10 powder burn variant, there were supposedly 20 copies apiece of each of these other variants. And in case you couldn’t tell from the image:

Powder burns and the shell for the used ammo included! All signed and numbered! And I salute the fact that the more money you get charged, the apparently less comic book you receive.

I looked…I didn’t see any copies of the larger-caliber versions up for sale or even display anywhere, but it’s a large internet and I’m sure I missed it. But apparently they do exist, as per these comments from Jab contributor Shannon Wheeler his own self (via Brian Cronin’s article on this very topic from 10 years ago!).

Therefore, BrianF, if I may reiterate: the Bullet-Shot Comic is a variant comic, with multiple versions once available. Um, good luck finding those now, I guess, but look out for counterfeiters making “fake” Jab #3 variants by reshooting the regular edition with their own shotguns. Surely the most rampant of funnybook crimes.

NOTE: found at least one online retailer that had a placeholder listing for this issue, with theoretical prices in grades running from “Fair” all the way to “Near Mint.” Um, yeah, hey, let me know wnen you get a near mint copy of this, I’d like to see it.

EDIT: Follow-up posts here and here!

Variant Comics! (You know, like “Valiant Comics,” only with “Variant” — okay, fine.)

So I contacted old, old customer Sean (not the Sean who’s been giving me Golden Age content lately, but another Sean, who by the way is actually still quite young, frustratingly enough) to verify a particular memory I had regarding him.

Specifically, I asked if he, along with pal Victor, were the ones who, in the early 1990s, dressed up as Valiant Comics characters Archer and Armstrong, sent in a photo of themselves to Valiant, and received a Gold variant of an issue of Archer and Armstrong as a special prize from the publisher? Or, you know, have I dropped too many boxes of Ultraverse backstock on my head over the years and I just made the whole thing up?

Thankfully, Sean verified that I was not in fact suffering from brain misfires and that the events transpired as I recalled. He was even kind enough to dig out the materials from the collection and take a photo of them to send my way, and he graciously allowed me to share it here:


You can click on the pic to Armstrong-size it. That’s Sean on the left there in the photo, beneath all that padding.

What brought this on was, well, my series here about variant comics combined with a recent acquisition of a Gold Unity #1 in one of what feels like a dozen collections of comics I’ve purchased in the last week or so. Here’s my slightly askew photo of it:


Currently priced at the shop for $12, if anyone’s interested! Anyway, that also reminded me that not long ago I had written a bit about the Gold Valiant books, and by “not long ago” I mean “9 years ago,” which you can read here (BONUS: includes a link to a Fake AP Stylebook gag I wrote). (EXTRA BONUS: the very Customer Sean I was talking about here shows up in the comments…he’s like the one guy to actually comment about the post instead of going on about Swamp Thing.) Before you ask, no, I didn’t keep the Gold Turok and I can’t remember what we sold it for.

Anyway, to repeat some of what I’d said then, I can’t recall the exact circumstances of distribution of these, though I know at least some were just straight up sent to shops in the mail directly by Valiant as promos or “thank-yous” or stuff like that.

I first planned this post to emphasize the fact that, as comic publishers in the 1990s went, Valiant didn’t do a whole lot of variants, focusing mostly on gimmick covers (like chromium covers or this dumb thing). In fact, aside from the Gold variants, the only ones that immediately came to mind were the Harbinger trade paperbacks, with most having the black bird logo:


…and some (apparently exclusive to Diamond) with the blue logo:


And the other one I remembered was the Harbinger #0, the comic you got when you mailed in all the coupons from the early issues of the series:


But you could get this blue-ish variant packaged with the self-same Harbinger trade:


Save your cards and letters, Valiant Fans, because I know I was wrong! This list here includes the variants Valiant had put out over its lifespan, as well as noting prints runs. (This is an archived page, and you can visit the current site.) I’m especially embarrassed that I’d forgotten about the pink-logoed variant for X-O Manowar #15:


…because those came packaged with a certain brand of comic supplies which we sold a ton of as singles, which meant opening box upon box of these things and we were swimming in copies. They were so common that even the hardcore Valiant collectors were like “nah, I’m good.” And of course I haven’t seen a copy of this particular variant show up in a collection in…well, forever. Another example of a once-common thing becoming harder to track down now that a lot of the stores that originally carried them are gone? Could be.

Another variant listed there was the Predator Vs. Magnus Robot Fighter Platinum Edition #1, which meant they used a silver-ish ink on parts of the cover instead of whatever the regular colors were. This was another one I recall floating around the previous place of employment for quite some time. I think we had one early one when the series was new that sold right away, and then received a copy in a collection long after the 1990s market crash when Valiant was no longer in collectable favor.

While I do recall some of the other variants listed on the site, the only other one about which I have a specific memory is the Deathmate Yellow Gold variant. Which, for the life of me, I couldn’t tell apart from the regular Yellow cover. I mean, sure, looking at the scans at that link they seem like they look different enough, but honestly, looking at them in real life I kept having trouble. Look, Deathmate Black Gold Edition was pretty easy to pick out. I just kept getting fouled up on this one.

And that’s what I gots to say about variant Valiant comics. Even since the 1990s market crash there’s been this quiet background demand for Valiant comics, particularly the rare-ish ones like these variants and the latter issues of some of the ongoing with the smaller print runs. Some of the pricing I see there on the ValiantFan.com site doesn’t surprise me. I know I’ve made a pretty penny off the oddball Valiant book over the years.

Now later iterations of the Valiant Comics publishing concern have had variants of their own, especially the current company which issues probably three or four variant covers for every comic they produce. But then, many companies do that nowadays to help drive up initial orders from retailers, so I guess I can’t really single them out for that. However, they did release this “talking” X-O Manowar variant:


…which I’m pretty sure was produced by Satan, so there you go.

Okay, the variant cover-age continues next week, with…gah, I haven’t decided yet. Wait, hold on, something just occurred to me as I typed that, a publisher I was just reminded about by one of my customers a couple of days ago, but it may be too horrible. We’ll see if I’m brave enough to tackle it next Monday. As always, thanks for reading, pals.

Try this at home, kids!

Sure, your superhero comic may be tough, but is it “showing kids how to throw a punch monthly” tough, like Lev Gleason’s Daredevil?


Oh ho, I say not, my friends. Anyway, I hope ol’ DD wins his match with grown-up Beast Boy.
 
 

Image courtesy a stack of some great beat-up Golden Age books customer Sean brought in to show me the other day. Sorry, forgot to note which Daredevil comic this was from. UPDATE: Sean informs me it’s from Daredevil Comics #5 (November 1941).

Remember that trend of naming characters “[Something] The [Something Else] Man?” They should bring that back.

Jay from Tennessee volunteers the following

“What was it that you liked most about Firestorm?”

Let’s borrow Mr. Peabody’s WayBack Machine and travel back to the joyous, nigh-utopian days of 2007 when I wrote a bit about my Firestorm fandom:

Me: “You know what I like about Firestorm?”

Employee Aaron: “No, what?”

Me: “Well, Ron Raymond [Firestorm’s secret identity — well, one of them] is on the school’s basketball team, and he’s always getting picked on by the school brain, Cliff Carmichael. It’s some kind of weird parallel universe high school where the jocks get bullied by the smart guys.”

Aaron: “So what parallel Earth would that be?”

Me: “I’d call it ‘Earth-Remarkably-Improbable.’”

Okay, that’s a little facetious (what, on this blog? NOOOOO) but…you know, I was trying to think if I’d encountered Firestorm much prior to the launch of the 1982 series. I’ve read some Justice League of America before that, so I definitely c him there, and there were a handful of back-ups in Flash that I know I read. But at this point in time, I can’t recall if the character really grabbed my attention or if he just happened to be a dude in a comic I was reading for other reasons.

I suppose I must have liked him well enough to drop my two quarters and a dime on the first issue when it was released. I think a lot of it had to do with being an excited 11 to 13-year-old getting in on the ground floor of all these new comics that were popping up (like Saga of the Swamp Thing, natch, and All-Star Squadron, just to name a couple).

And like I said in my 2007 excerpt up there, I liked the weird premise of Firestorm actually being two people who would merge together into one shared-body superhero, with the impulsive teen (Ronnie) controlling the body and the older scientist (Martin) as the voice in his head. The additional twist of that “voice” being represented by Martin’s ghostly “head” that only we, the readers, and Ronnie could see was a clever one.

Another plus was the artwork, which remains my favorite example of Pat Broderick’s work to this day:


Even after doing this blog for nearly two decades I’m still not any better at describing art much beyond “pictures good,” but, hey, you know, pictures good. There was a detail, a graininess, to his work that felt…unusual to me at the time, which you didn’t see much in the usually much slicker superhero comics. Even when Broderick left regular penciling duties and was replaced by Rafael Kayanan:


…the artwork was still somewhat Of A Kind with what had come before. A little slicker, maybe, but still evoked Broderick’s influence in a way that later artists on the title would leave behind.

I enjoyed the stories as well, particularly the difficulties superhero-ing placed on Ronnie and Martin’s personal lives (especially Martin, who initially didn’t retain memory of his time as half of Firestorm). And of course the whole business with Ronnie’s rivalry with Cliff Carmichael, as mentioned above. It was all presented with just the right mix of humor, melodrama, and action, and always felt like I got my money’s worth out of each issue. I realize in hindsight it’s all very Spider-Man, almost certainly intentionally, but for a kid who hadn’t read many of those Spideys, and certainly not from the beginning, this all seemed fresh and enthralling to me.

Okay, with all this “from the beginning” talk I should note that I was aware at the time there was a previous Firestorm series in the ’70s. Certainly that they named the title Fury of Firestorm to differentiate itself from the previous Firestorm I do remember noting back then (in the same way Saga of the Swamp Thing was so named as to avoid confusion with Swamp Thing.) This, amongst other quests, is what would eventually lead me to comic shops looking for back issues. I eventually got that first series, though oddly I never sought out the Flash back-ups I didn’t have. Ah well, I eventually bought the book, so that’s moot now.

Once or twice on this site I believe I’ve mentioned that I really enjoyed the beginning of Fury of Firestorm and the end of it, while kinda coasting along through the middle which wasn’t…well, let’s say it was a little more inconsistent. Not necessarily bad, but not always to my taste either. However, I was still invested in the characters and wanted to see what happened with them. Yes, even Cliff Carmichael.

This is, unsurprisingly, going on forever, so let me try to wrap things up a bit. I did like how they changed things up and did things like replace Martin with another guy in the Firestorm merger, and went through a period where Firestorm himself had his own personality separate from the two men who’d form him.

Most notably, there was that business where, “inspired” by Swamp Thing’s journey into discovering he was a Plant Elemental, formed by Earth to be its champion, so was Firestorm sent on his own journey to become a Fire Elemental in much the same way. Oh, and said journey came with his own knock-off of John Constantine. Yeah, I know. But this all brought us to a new, relatively short-lived redesign for the character and some dynamic artwork from Tom Mandrake:


And then after this there were additional revivals/revamps of the character, specifically with new kid Jason taking over the role:


…in a fun series that provided a new take on the premise, while still following up on characters and events from the previous series. Of note: the end of DC’s Brightest Day event included an epilogue that threatened a dire fate for Firestorm that clearly was going to lead into…something, but that (and other set-ups from the end of this series) were cut down a’bornin’ with the advent of the New 52 publishing initiative. That to me was a major clue (along with what appeared to be poor, rushed planning overall) the New 52 was as much a surprise to DC as it was to the rest of us.

Anyway, Jay, I realize a lot of that was more “here’s a history of Firestorm” more than “what I liked about Firestorm,” but all these twists and turns in the character’s timeline always kept me interested. Until the cut-off and relaunch with the New 52, you could drawn a line from those beginnings as a 1970s series canceled early due to the DC Implosion, to all those Brightest Day shenanigans. I enjoyed being able to follow the lives of these characters for so long, and though their original story didn’t end so much as stop, as is often the case in superhero comics, the ride was of course all the fun.

I will say that the reveal of Martin Stein as a bad guy in Doomsday Clock was not my favorite thing. Who knows if DC’s “Infinite Frontier” initiative takes care of that or not. IT BETTER.

Able to leap tall variants in a single bound.

So I bought that Fury of Firestorm series all the way through, beginning with #1 in 1982, and then every month (more or less…there was a bit of an extra gap between 18 and 19) ’til the end at #100 in 1990. But one day in March 1987, right around my birthday in fact, I went into the local newsstand in Oxnard where I’d buy my comics when I couldn’t make it up to the shop in Ventura (said shop becoming my place of employment the following year) and saw this on the spinner rack:


“Huh, that looks different,” thinks I, and I picked it up along with whatever else I was buying at the time and didn’t think much of it…

…until sometime later in the month I spotted this on a shelf:


I almost picked it up to buy, as I didn’t recognize the cover, but a quick glance within revealed I had already read this comic.

At that point I was aware that variant covers could be a thing, since we just went through the whole Man of Steel event and its different covers the previous year. Plus I was familiar with DC’s “hardcover/softcover” plan, which isn’t quite the same as the idea of “variants,” but it did represent the strategy of differing editions for the direct comic shop market and the regular newsstand market.

But this was different. We heard all about the different covers for Man of Steel, but I don’t recall any hype at all for this different Firestorm cover. Maybe there was a blurb somewhere, possibly a news item in Amazing Heroes or The Comics Journal that I missed, but variants like this were still unusual enough that one would have expected some major advance warning that these were happening. In addition, I never saw these on the shelves at the comic shop. Given that the store carried both the direct and newsstand versions of Man of Steel #1, I figured the same would have occurred for this Firestorm issue.

As I would eventually find out (and how I found out I’m not sure…a notation in the price guide, maybe, or an inquiry at the comic shop, or just general knowledge I picked up off the mean comic streets) that this weird Firestorm cover was part of some test marketing on DC’s part. Some simplified imagery, a company logo emphasizing Superman (I mean, literally “Superman Comics”), and the use of word balloons (even then becoming increasingly scarce on your standard superhero funnybook), all designed hopefully to appeal to younger readers who might encounter the comic in their local Stop ‘n’ Eleven convenience store, or wherever.

And by “test marketing,” I mean just released to certain areas. Not every newsstand outlet received copies of these, making them somewhat rare-ish and, naturally, acquiring bit of a premium price in the secondary back issue market. (And a quick glance at the eBays shows this to still be the case.)

Some time later, after getting my job at the Ventura comic shop, I would learn a little something more about the Firestorm variant, and the similar variant for Justice League #3.

Oh, did I not mention that Justice League #3 variant? The one that looks like this?


And here’s the regular version for comparison:


Now, this far removed I don’t remember if I learned about this other instance while working at the shop, or sometime prior. But I did learn that of the two, the Justice League #3 was far more common in our area. I personally never saw it in the wild, though in ’87 I was no longer making the rounds of all the various outlets that carried comics and just buying mainly from the two mentioned sources, and thus could easily have missed it. Anyway, we would eventually acquire quite the stack of Justice League #3s in our back issue bins, as they slowly accumulated from multiple collections.

On the other hand, Firestorm #61 we never saw. Maybe one or two would creep in here and there, but we never had it in any sort of quantity. I even sold my copy to the store and picked up a regular copy for cheap, since I neither cared which cover I had nor realized that 30 years on I’d wish I still had it for blogging material. At any rate, via purely anecdotal evidence, I concluded that the Firestorm 61 variant had very limited circulation in my area, versus the more readily-available Justice League #3 variant.

The reason is obvious…Justice League was the better seller of the two, so of course more copies would be out there for the taking. Meanwhile, poor Firestorm was getting a bit long in the tooth, still some months away from some creative rejiggering to boost sales, and was probably only still being read by the diehard weirdo fans like me. Plus, which was more likely to be picked up off a newsstand rack by a casual reader? Something with Batman on the cover, or that comic where the guy’s head is on fire? …Well, actually, that might be too close to call when I put it like that.

Looking at Comichron‘s June 1987 sales through Diamond (no March sales info, but close enough for horseshoes), Justice League clocks in a #6, while Firestorm is at #83. That’s probably explanation enough for why we were swimming in the Justice League variant and didn’t even have enough Firestorm variants to get our tootsies wet.

In the end, however, I think the test results were ultimately “this didn’t help sales,” given that no more of these ever turned up, and we didn’t see that “Superman Comics” logo at the beginning of the Zack Snyder Justice League cut. They are kind of neat covers, looking back on them now. A little…plain, maybe (Firestorm and Typhoon apparently fighting in that one all-white “Duck Amuck” background) but at least you can tell what’s going on quickly and easily and they actually represent what’s happening in the comic. (That regular Firestorm cover requires a tiny bit of concentration, frankly.) Oh, if only some comics did that today. Plus, I loves me a good word balloon on a cover. C’MON BABY GIVE ME MORE OF THESE:


If you want to Read More About It, here’s an informative and much more concise article on the topic over at CBR. And if you have more information, or if you have to take issue with any of my drawn conclusions (as someone almost inevitably does) just leave it in the comments and I’ll run a later update/correction as necessary.

What’s up next in the variant cover-age? I don’t know, I haven’t decided! You’ll find out when I do next week! Thanks for reading, pals! Exclamation point!

P.S. Oh hey, I just noticed they used “Captain Marvel” on the cover of that Justice League! I don’t think it was explicitly verboten on DC’s covers (so long as it wasn’t, you know, the actual name of the magazine) but it’s still weird to see it there.