
Okay, the prediction posts are done, time to talk about something Current and New…which of course means the long-awaited revival of Miracleman.
Regular reader Thom H. noted in the comments here that he wasn’t sure if he was onboard with the final issue of the current volume of Miracleman, “The Silver Age.” At around the same time, I spotted a post on Bluesky from a user by the name of “ElNarez, Herald of Dorkness” (I approve) who had this to say on the topic:
“the comics industry is not beating the ‘wildly unable to deal with any work of substance’ the way Marvel has been fumbling Miracleman; you have an essential post-Watchmen text and it’s treated as this little curio for freaks”
I’ve been dwelling on this for a bit, more so than I usually dwell on Miracleman just as a matter of course. The assertion of the industry being “unable to deal with any work of substance” can be true, mileage varying per publisher, but regardless of commitment the various houses are constrained by resources and potential audiences. I’m sure everyone would love to have a full set of every Little Lulu comic in print in handsome color volumes, available at all times. But those books cost a lot to produce, would cost a lot to warehouse the entire catalog, and probably wouldn’t attract enough sales to justify the costs.
Or to use Marvel as an example, their Marvel Masterworks hardcovers are representing significant material from its publishing history…but they generally have limited print runs, and they cost a lot of money. The recent paperback editions collecting the same material are a good alternative, but several of those are already out of print.
And there are the omnibus editions from Marvel and DC (awkwardly heavy and expensive) and other reprint volumes from both companies (mostly focusing on more recent comics, with some older stories occasionally released), the “facsimile” editions of old comics released piecemeal, and so on. And that’s just The Big Two publishers…smaller publishers have even fewer resources to maintain a backlist of books.
This is just a general overview, and hardly covering every problem faced by publishers (nor does it address digital alternatives, which can have their own issues), but in short: I’m sure every publisher would love to devote the time and money to keeping top material in print in the best formats at affordable prices. The marketplace, however, can’t support it.
Now this wasn’t the complete gist of ElNarez’s comment, I realize, but I wanted at least to mention those topics. More to his point, it was Marvel’s marketing of the material that was botched. But I’d argue it’s not necessarily entirely their fault, but like I’ve said in the past, the publisher sure as hell didn’t help.
Not Marvel’s fault was its inability to promote the material using the name of Alan Moore, who is one of the most famous writers in comics. He asked that his name be removed, and Marvel dutifully removed it from the comics, calling him instead “The Original Writer” (which received some mild mockery).
Definitely Marvel’s fault was the formatting of the comics themselves, in which they reprinted all the previously released stories as a lead-up to the (eventual) new stories. I wrote about this problem way back in 2013 in two posts (pre and post-release), in which the small amount of the comics you’d actually want to read were backed up by editorial material and straight reprints of the original Marvelman comics of the ’50s and ’60s that nobody really asked for, at $5.99 a pop during a time when $5.99 wasn’t a regular price you’d find on Marvel comics.
That basically strangled the baby in the crib, as it were, and even discounting the first issue as I did, sales were not great. Another blow came with a significant printing error cropping up in a later issue, and a promised corrected edition was never issued. That further turned people off, as they realized if Marvel wasn’t going to stand behind this prestige project to any real degree, why should they buy and read it?
That is the kind of fumbling I believe ElNarez is speaking of, a lack of care in curating and presenting the material, which undermines any enthusiasm that may have existed for a comic that 1) features the writing of both Moore and Neil Gaiman, and 2) was a formative work for the deconstructive storytelling that dominated the more prestige superhero books of the period. That’s a long sentence, even for me…I apologize. Anyway, it’s all reprinted in various formats now, and they appear to be all currently available, which is unusual for Marvel.
But again, it may not be entirely Marvel’s fault. There’s the whole “you can lead a horse to water” thing. Sure, you can publish it, and maybe it’s the best comic in the world, but customers aren’t necessarily going to pick it up. To be clear, it’s great comics. I really enjoy Miracleman. I’m the target audience for this, the Guy Who Waited 30 Years for Someone to Pick It Up after Eclipse Comics Went Under. And that may be part of the problem.
In discussing this on Bluesky, esteemed fellow comics commentator Johanna Draper Carlson said (in a post I can’t locate now because Bluesky’s search function stinks…if I got this wrong, Johanna, let me know!) (EDIT: here it is…thanks, Johanna!) that Miracleman may not be getting the attention folks like me thinks it deserves because it’s, well, old. Time may have passed it by. Its innovations may have been copied, its influences bled too far into the art form, for it to really stand out. Who needed to see that John Carter movie when its source material had already been played out in Star Wars and its ilk? Why should we read this new version of an old thing when there are new new things to read?
Which leads me to think that the main audience for this comic is people like me…folks who were reading Miracleman in the early ’90s, who managed to wait this whole time for it to come back without 1) dying or 2) otherwise leaving comics. And even some of them may have dropped away after Marvel’s initial reprinting of Miracleman ended and the promised new stories by Gaiman and artist Mike Buckingham wouldn’t come out for another six years. (Again, not necessarily Marvel’s fault, in that Gaiman had a lot of what I presume to be much better paying work to attend to first, but maybe Marvel could’ve planned things out a bit better to avoid such a gap).
So yes, we’re getting new Miracleman stories at last. And the “Silver Age” chapter of the story concluded just this month, with the new chapter, “The Dark Age” coming eventually. (And to get back to Thom H. — yes, I think the ending of this section is fairly portentous, and can’t wait, but likely will, for the next part.)
And again, yes, this whole hoohar is written by Moore and Gaiman, absolute giants in the field. But it feels like Miracleman’s time in the sun is pretty much done. It was huge when that first Eclipse Comics issue was released in 1985, when Alan Moore had just become a red hot commodity in American comics. And it continued to sell very well as the series continued to push the boundaries of just what a superhero comic was, through Moore’s 16 issues and Gaiman’s following work.
But that 30 year gap. That ain’t nuthin’. I can’t say for sure why this isn’t grabbing the attention it once did. Moore may not be held in as high esteem by current comic fans as he once was. Gaiman’s appeal in comics may be heavily tied to Sandman and not much beyond. Miracleman may just be this thing old people like, a “curio for freaks.” I appreciate that it’s coming out again and that maybe we’ll see an actual conclusion to this story. However, I feel the comics-gnoscenti at large will only begin to really care once the promise of that Timeless one-shot is fulfilled and Miracleman (or more likely, Marvelman, to keep things distinct) enters the Marvel Universe.