
Those of you unfortunate enough to have been reading my site for nearly six years may remember me
mentioning this before, but briefly: several years ago, I received over the course of a week multiple calls from buyers all across the country seeking the last issue of Marvel’s
Masters of the Universe series. And, as far as I can tell, there was no connection between the callers…or, at least, none that any of those folks were willing to admit to me. Anyway, you can read more about it that that link.
I bring that up because it’s kinda sort happening again, only with the customers who are actually walking into our shop, and with DC’s 1994 “event” series Zero Hour: Crisis in Time.
Now, I thought part of it may be that the trade paperback collecting the series was just recently reissued in a new printing…but that printing was dated 2006, which isn’t as recent as I thought.
It basically started when Employee Aaron noted that we were out of the Zero Hour trade, so I put in a reorder, and when it showed up, we just put in on the new arrivals bookshelf, intending eventually to file it onto the regular bookshelves. And it sold. Immediately. So I ordered another one, and when that came in, we put it on a little “featured graphic novels” shelf that we have. And it sold again.
And it keeps happening. And it isn’t just that we’re displaying it to customers and it’s an impulse buy. I’ve had multiple requests from folks looking for the copies of the five issue run of the series, whether or not the book itself is on display. Sometimes I get requests before I’ve restocked the Zero Hour bin after the previous sale, and I have to scurry back into the backroom and pull more sets.
I realize I’m making it sound like we’re selling hundreds of these things, and we’re not. It’s more like a dozen and a half or so over a few weeks, but given that sales on both the back issues and the collection have been hovering around slim-to-none for well over a decade and half, this sudden upswing in demand can’t help but stand out. I’ve probably sold more Zero Hour, in either format, in the last month than I have in the previous five years.
So, I’m wondering what’s the deal. When I noted this on the Twitter, pal Andres, who was one of the folks who purchased a copy of the trade from us, replied that he’d simply missed it the first time around and picked it up. He also opined that it may be a result of the current popularity of the Green Lantern franchise (as Hal Jordon is prominently featured in the series), which is possible, I suppose. Plus, there’s the fact that Dan Jurgens wrote and drew the series, and he’s one of DC’s more dependable creators, and a lot of the time-travel themes and characters he likes to explore (recently in Booster Gold and currently in the new Time Masters mini) are in this comic. (And there was that Booster Gold Zero Hour tie-in in the most recent series, but that was published a couple of years ago and doesn’t seem to have a whole lot to do with the current interest.) Or maybe it’s just that it’s a fun and colorful superhero story, with lots of guys and gals flyin’ around and punching each other, with some time travel stuff mixed in, and some nice Jurgens/Ordway art.
None of that explains why people are deciding to look for it and buy it now. Just coincidence? Something in the comic news media or a price-guide push or a footnoted “* see Zero Hour #3 for details! – Editor” in a comic I didn’t read? I suppose the next step is quizzing the customers about it, but I probably annoy them enough as it is.
…
Of course, simply by making a big deal about it here, we’ll now never sell another copy. Wouldn’t that just figure.
If any of you folks out there have noticed a similar upswing in sales of this series, or perhaps have your own theories, or even just believe I’m thinking about this too much, let me know in the comments.