So Marvel’s been teasing an upcoming series/event/thingie that involves a murder, prompting folks to draw comparisons to DC’s recently concluded murder mystery even comic Heroes in Crisis. Which, you know, fair enough…there’s no shortage of times Marvel’s copied something successful of DC’s, and DC’s copied something successful of Marvel’s. I’d just mentioned Marvel Comics #1000 a few days ago as a very recent example.
This time around, the general assumption seems to be that Marvel is biting DC’s recently concluded mini-series Heroes in Crisis, which also centered around a superhero-related murder mystery. I saw the reaction online from here and there wondering why Marvel “didn’t learn from DC’s mistake,” why they would model one of their own projects on something their competitors did that was “bad” and a “disgrace” or whatnot.
The answer, of course, was that Heroes in Crisis, despite what anyone may have thought of it online, despite what perhaps you thought of it…it still did very well. Sold well enough for individual issues to go into multiple printings to meet demand. And just from personal experience, many of my customers were really into it and greatly anticipated each succeeding issue. It had a base of readers who did like it quite a bit.
Despite online grousing, was well received by the comic buying public. Of course other companies would take inspiration from it. It has nothing to do with how good or bad you might think the actual story is — and personally, I thought it was 5 pounds of story in a 30-pound bag, with good intentions but questionable results — it made money, which is the most important metric for publishers.
Reminds me a bit of that classic Batman comic book series y’all liked so much, All-Star Batman and Robin the Boy Wonder, nearly every issue receiving an enormous amount of derision online. And yes, and I even said this at the time, as I recall, at least at our store it was one of the highest-selling, if not the highest selling comic for that period. Outsold
Anyway, if you find yourself wondering why a publisher puts out this comic or that comic, or why they’d emulate someething their competitor did that you didn’t care for…it’s all about the…Washingtons? Lincolns? I don’t know your youth slang of today. But you get what I mean.
It did get me thinking a bit about different publishers mimicking the sales strategies of others. Especially after reading this week’s new issue of Doomsday Clock — only one issue to go, where hopefully the previous 11 issues of set-ups and mysteries will get resolved in a normal-sized comic and not an 80-giant giant like it seems it will require.
But despite that, what I was thinking was what Marvel-published work that had previous been standalone, but also highly regarded, would be the equivalent of DC’s ,cite>Watchmen? And, would also be highly inappropriate to mix Marvel’s modern superhero universe with it. Most of the things I was thinking of were either under the Epic imprint and not technically owned by Marvel…like an Avengers/Moonshadow crossover or something…or like The ‘Nam, but that had a Punisher appearance of all things, so I guess that was kinda done.
Marvels doesn’t really count, because that’s just the regular Marvel Universe, told with a then-fresh viewpoint and art style. Unless Marvel took a month to have all their titles transform their contents into Marvels-a-likes. We did have Marvel’s anniversary celebration of that series with tribute variant covers, so we got kind of a taste of that, with mixed results.
So anyway, if you think of a good one, let me know.



So I’d raised my orders a bit on The Walking Dead #193, after being blindsided like everyone else by the events of #192, in which the main character, the focus of the series, the guy who’s been in the story since that first issue, was killed off. When word on #192 got around, folks started popping by the store, calling, emailing, all asking for that #192, sold out immediately because most folks probably just ordered what they were going to order and that was that. No reason to bump up orders, but with #200 approaching I’m sure retailers had in the back of their minds the forthcoming necessity to puzzle out the vast array of variant covers that were sure to be offered.
Now I suppose that retailers were informed that our orders on #193 would be returnable was a vague hint that something special was happing, but my assumption was that the issue would be a follow-up on the main character’s death, and Image wanted folks to bump up sales to take advantage of the sudden increased interest in the title. No clue this was going to be the end of the series, especially given issues past #193 were solicited in the order catalog (a trick I didn’t like with
Oh well, What Can You Do? Again, I’ve no problem with the decision to end the series…I have half a notion that of all the things that have “THE WALKING DEAD™” slapped on it, the monthly comic book series probably made the least money with the most effort, so if that were the case quitting that to focus on other product lines may be the best move. (Then again, the 


