Please buy “Eyeballs and Dollars,” my new fantasy role-playing game.

§ August 2nd, 2019 § Filed under retailing § No Comments

I know I still have a post full of questions from you folks that I need to get to, and I will, but let me address a few of these from the most recent installment of ProgRuin.

First off, Thelonious Nick wonders

“…Why have an awesome variant cover that lots of people will want to pick up because it’s so awesome? Why not just make that your main cover?”

I’ve wondered that myself, on this very website more than once. The one specific instance I’m recalling is that a Star Trek comic of some sort had a 1-in-10 ratio variant that was a swell photo of William Shatner as whas-his-name, Captain Sheridan or whatever, and how that made for a spectacular and eye-catching cover. I don’t recall if I said “why didn’t they make that the main cover…what’re they afraid of making money?” but I should have if I didn’t.

And yes, a lot of the variant covers are quite awesome and I’ve love to be able to sell them in vast quantities to customers, and even take some home myself. But for some folks, part of the appeal of the limited variants is the fact that they are limited, and even a great cover might languish on the shelf if it were readily available, rather that being some rare gem that you’re lucky to get your mitts on. Anyway, I don’t know…it’s not like artists and publishers and such aren’t trying to make every cover attract attention and grab eyeballs and dollars. But the very existence of a rare variant could also result in the “grass is always greener” attitue…”why settle for this regular cover any common person could obtain? I want that special cover or nothing!”

Anyway, it’s a fine line to walk sometimes.

• • •

Allan Hoffman picks my brain with

“What are your thoughts on DC’s upcoming acetate covers?”

Well, it’s fine, I suppose…it’s the “regular” cover, and I’m going to have to guess if this will mean extra sales or if everyone’s burned out on the whole “gimmick” thing. I mean, if they look nice, I’m sure they’ll sell. At least they don’t cost more, which is the big problem with the recent “cardstock cover” variants, all of which cost a buck more and have been a big flop with my customers for that very reason. Since the acetate comics will be shipping with those pricier cardstock variants as well, I’ll likely be shifting by new comic budget away from one and toward the other. Which I’ve been doing anyhow, after seeing how those cardstock covers have been doing.

• • •

Hooper had this in the hopper

“I’m surprised they haven’t started selling collections of variant covers. I’d totally buy a nicely packaged colkection of the Lego Covers or that run of Darwyn Cooke variants.”

…and I planned on responding with this very book but Turan beat me to the punch in the comments there.

Occasionally there’s some kind of collection of variants…if I recall correctly, Marvel did a freebie reprinting all the hip-hop covers. And this isn’t quite the same, but Marvel’s doing something called Marvel Monograph, the first of which featured the cover art of J. Scott Campbell, and there’s many more to come with other artists.

In regards to the cover on that DC book, Hooper…there was a direct market variant, naturally enough, featuring Frank Cho’s art:


…so, y’know, there are options!

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