So a little while back I was at the local grocery store, doing my weekly hunting and gathering as my Paleolithic ancestors once did, when I paused at the magazine section.
I used to love the magazine section of grocery stores. While my dad shopped, I, as a young Mikester, would hang out near all the books and magazines trying to pick which one I’d be able to talk my way into including with the evening’s haul. I was generally successful, as both my parents, like me, were voracious readers and we’d usually come home with a book or magazine(s) or both for them as well.
And the magazine sections used to be huge, or at least they appeared to be so to me in the 1970s/early 1980s. So many choices, so many weird and wonderful mags, and this was the era when you could still find comic book publications. Not so much the comic books, though there was a limited selection at some shops, but, like, the Marvel magazines were a little more common. That’s where I first spotted Pizzazz, for example, eventually getting a subscription (only for it to be cancelled shortly thereafter, with Amazing Spider-Man replacing the rest of the sub).
One quick memory I had specifically of the Marvel mags at the grocery store was when I spotted the Hulk mag on the shelf. I must have declared out loud to myself “hey, it’s Hulk” or something to that effect as an adult walking by, a really old guy, probably at least in his 40s, replied to me by cheerfully growling “HULK!” and, like, lifting up his arms, fists clenched, and stomping by Lou Ferrigno-style.
Anyway, I loved me the magazine sections way back when. The exotic allure of them has declined somewhat in my later years, as my employment has generally revolved around managing shops that were essentially all magazine racks. But that didn’t stop me on my recent visit to the grocery store, as I gazed upon the one section over which I used to obsess.
Much smaller now, of course, not just because my size relative to the rack has increased, but it’s just plain physically smaller. Not so many paperbacks, not so many magazines, not as much wild varieties of publications (wither CB Citizens’ Band? Wither UFO Report?).
But still present, in some form, is Mad. As a kid, Mad was an easy sell to take home as my dad read it when he was a kid, and realized a true and proper education included exposure to The Usual Gang of Idiots. Of course, today, the actual Mad magazine exists only in comic shops (like my own), but special publications are still offered to more general outlets. Like, say, grocery stores, where I spotted this item on the shelf:

Magazine-sized, squarebound, a mix of color and black and white interiors, featuring mostly the direct spoofs of sci-fi movies (like Star Wars, natch, and 2001: A Space Odyssey) along with other articles making fun of same. Out of nostalgia (both for Mad and for “buying something from the grocery store magazine rack”) along with a desire to have some of these parodies available to me in a slightly more permanent format, I threw it into the cart. Because I’m an adult now and I can buy dumb things if I want to. Usually. If I have the money.
An interesting thing I noticed in this publication is something I hadn’t noticed in Mad before. Well, okay, it’s not like I’ve been keeping tabs on this or anything, but I noticed a little editorial rejiggering of one of the spoofs. A spoof I am very familiar with, having read it when it originally came out about a million times. Let us go back to the heady days of Cover Date January 1978 (probably more like around Fall ’77) and take a peek at Mad #196, parodying one of the biggest and most influential movies in Hollywood history:

Oh yeah, that’s the stuff. And the parody itself is beautifully illustrated by Harry North, Esq. (and surprisingly not by the usual Mad movie parodist Mort Drucker), with some solid jokery by stalwarts Larry Siegel and Dick De Bartolo). However, one gag in the original…let’s say it didn’t age well:

Yes, I censored it slightly, don’t yell at me, people inclined to yell about this sort of thing. Anyway, the gag is playing off the public perception of some that Threepio’s…prissiness reads as “gay,” and this panel is leaning into and exaggerating that idea, complete with The Gay Stance. The derogatory use of that specific word was probably seen as okay because 1) it could be read as poking fun at that perception, and 2) as Bully‘s pal John mentioned to me when he helped me track down that original panel, the term had been used in All in the Family and was probably thought to be fair game.
Still, the joke can come across as homophobic (and while Artoo, from inference, may be a dick in the movies, I think we all prefer to assume he’s not that much of a dick), and that particular use of that term has, as we’ve hopefully grown more aware of and sensitive to the needs of others, become not acceptable.
As such, here’s how the panel appears in the 2023 publication I’ve purchased:

Okay, the joke…hmmm, surface level, still not great. And we’re farther away from the “Threepio is obviously gay” idea that was once so widespread, piggybacking on the Star Wars phenomenon itself, and thus losing that context to inform the panel. And Artoo still comes across as a real jerk.
But That Word is gone, because in today’s culture just casually throwing it out there for a gag like this, is Not Cool, Dude. Not a great joke, particularly removed from the wider cultural context which, frankly, didn’t help it all that much in the first place, but at least now it won’t read as just straight-up offensive. It’ll just be normal levels of offensive.
Over the years, Mad hadn’t necessarily had the…greatest track record with jokes involving the LGBTQIA community early on, punching down more often than not. I believe, though, they’ve avoided reprinting much of that material. But the Star Wars parody is…well, it’s the original Star Wars parody from Mad, it can’t be easily buried. And sometimes things just don’t age well, so if they wanted to keep reprinting the Star Wars parody, well, someone made the decision to take out the slur.
Like I said, I don’t know if this was as widespread practice with Mad‘s reprints, or it they purposely avoided that content until they couldn’t.
About twenty years ago Mad put out a special that included all the Star Wars parodies at that point. I had a copy of that, but no longer, and I believe That Word was still intact. If anyone can confirm, or if they know of other examples of Mad fiddling with jokes from back then that don’t hold up now, please let me know.
thanks to Bully, the Little Shocked Bull, for production help. DON’T LOOK, BULLY