So as you might imagine, even this far out from (some version of) the character’s appearance on the silver screen, I’ve had an upswell of demand for comics featuring Doctor Doom. And not too long ago, a young man, probably 12 or 13, fished a couple appearances out of the Fantastic Four boxes and purchased them, one of which being issue #278 from 1985:

Technically, this isn’t Doom in this issue, but rather his young ward Kristoff, whose mind was reprogrammed with Doom’s memories upon the Doctor’s apparent “death.” Comics, everyone! But it’s a fun adventure (continued into the next issue, with a cover blurb referencing artist/writer John Byrne’s early work for Charlton).
Anyway, an hour or three after that kid bought his comic and left, it occurred to me that a particular subplot appeared in that #278, setting up a story a couple of issues later. Johnny “Human Torch” Storm, with his girlfriend Alicia Masters (which will take some explaining, which I plan to do later in this series of posts) are out for a walk, when Johnny notices someone’s been applying offensive stickers to posters advertising an equality rally:

And just so we’re clear, that panel above is the version you’ll see on Marvel’s digital comic platform, with That Word obscured. It was not obscured in the original publication, in the issues I bought off the stands myself 41 years ago. I can only wonder what that young customer of mine thought when he hit that page in the comic after taking it home that day, and frankly I’m still expecting the phone call at the shop from a parent.
I’m trying to recall my own reaction to the usage in the comic. I was a 15/16-year old white kid reading this, and I think I was…maybe a little surprised to see it, but I could see it was there to Make A Point About Racism and therefore this was leading up to some Important Comics.
Looking at it now, I can see it as an attempt at making (spoiler, this is the villain behind it all) the Psycho-Man and his emotion-manipulating powers having a more “real world” relevant impact. And using That Word was absolutely there for the shock value, which was apparently a big year for it because it pops up in Uncanny X-Men just a couple of months after this. As that 15/16-year-old kid back then, and as the 57-year-old white guy I am now, I’m not in a position to say “sure, this was okay to do.” I mean, I think hearts were in the right place, judging by this please-don’t-write-us-letters editorial box on the letters page for #278:

(And just so you all know…I looked to see what reactions this issue generated in later Fantastic Four letter columns, and I found one with letters for #277, and another with a page for letters about #279, but none for #278. Not sure what to make of that.)
In a postscript in #279, That Word gets dropped again as a set-up for the next issue. And, once we get to issue #280, with this admittedly striking cover:

…where this storyline starts in earnest, things get scaled back a little bit, with a policeman under Psycho-Man’s influence harasses an elderly Jewish man, and assaults Wyatt Wingfoot, the FF’s Native American friend. Plus, we get a panel showing an anti-mutant protest:

…which has been, and still is, Marvel’s mainstay allegory for real world racism, feeling a little odd contrasted with the real world racism the comic has been presenting for a couple of issues now.
When all is said and done, the entire point of the slurs and the racism and the violence is to show what a character like the Psycho-Man, and his control over people’s hate and fear, would do in a “realistic” setting. Yes, racism is real, and someone like Psycho-Man would take advantage of it, stirring it up for his own ends, even if his own ends are just causing more hatred and violence for its own sake. But the contrast between a very real-world slur and, well, the inherent comic book ridiculousness of Psycho-Man makes for, at best, a rough fit, resulting in a presentation that feels more like “look what we can do!” than “We Have Something Important to Say.”
The real goal of this storyline is two-fold, and has nothing to do with the racism in the set-up. It’s all about Susan Richards, the Invisible Woman, and redefining her character. In short, under Psycho-Man’s control, and SPOILERS once more for a four-decade-old story, she emerges in the new costumed identity of Malice:

…where she quickly demolishes the other members of the FF with innovative usage of her force field powers. And while the Malice identity, at least during Byrne’s run on the book, departs after the conclusion of this storyline, the character has quite the long tail, appearing and reappearing in one form or another in later creators’ runs, up to Fantastic Four comics being released even as I type this.
The demonstration of Sue’s powers unleashed, combined with her eventual torture at the hands of Psycho-Man and her off-panel presumably-gruesome revenge on the villain, are all part of Byrne’s attempts at “strengthening” her, resulting in this concluding panel in #284:

Despite being a little harder to say out loud than “Invisible Girl,” the “Invisible Woman” moniker has survived to this day. And, largely because of this story, she is still often referred to as the most powerful member of the team.
Which of course is a wild way to wrap up a tale that began with That Word being printed in the comic, in front of God an’ everybody. It’s one of the very few examples of Byrne setting up a story element that doesn’t really come to anything…something similar (though with fewer bad words) occurs in that story with Reed’s father from about a year prior to this, which I’ll probably get to later. It’s just there to show just bad the villain can be, and, well, yes, that’s pretty bad indeed, thanks John.
Again, going back to what I, reading this new in 1985, thought of it…well, I’m sure I didn’t think much about the conclusions I’m drawing here today. I probably thought of it as “comics have really matured if they can make storytelling choices like this!” Or maybe I wasn’t thinking anything of it at all, since I was also reading old undergrounds an’ such at the time, which tended to be a little freer with the language than their four-color counterparts.
I mean, ultimately it’s good to show Our Heroes Hate Racism (a point that now seems sadly lost on some of those who purport to be comic fans), but casually throwing That Word out there in a regular ol’ superhero comic, an edgy move then, is certainly off-putting to modern eyes, regardless of intent.




























