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Had some great expectations for this item.

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This is a flyer sent out to comics retailers in the early 1990s advertising First Comics’s Classics Illustrated display rack. Not sure why my previous place of employment never got one…probably had enough shelves and racks and display units in a store already filled to the brim. Just didn’t have the room, I suspect.

However, at some point in the early 2000s, while perusing some of the downtown Ventura thrift shops, I found a store using one of these racks as a display for, I think, old hardcover novels. I asked the owner if she would be willing to sell the rack, but alas, she preferred to keep it to hold about $10 worth of used books.

Most of those downtown thrift shops have gone away now, and I don’t know what the owner of this now-defunct storefront did with this Classics Illustrated rack. Hopefully, once the time did come to close up the business, she eventually did sell it to someone who’d appreciate it, or that she took it home to, I don’t know, hold an array of magazines in the bathroom. I really hope she didn’t just toss it in a dumpster, to let it rot in some landfill.

Anyway, here’s a photo of one someone pulled off the eBay. The rack’s blue color was very striking. I wish I’d been able to talk that thrift store owner out of it.

And don’t get me started on “Copper Age.”

filed under Categories advertising, batman, publishing, retailing 5 Comments


Found this in the boxes o’old promo stuff…an ad slick for the videotape release of 1989’s Batman, since we were talking about that very thing a few days back. (The reverse side of the page is a larger, greytoned version of the ad.) If I remember correctly, when I put a reserve on a copy at our local video shoppe, I paid $19.99…saved a whole $4.99 like the bargain hunter that I am! I believe I still have my copy of the video around here somewhere, in case I feel like having a Pan ‘n’ Scan Party in the entertainment den.

Anyway, let me take care of a little business right now, so y’all can go on and enjoy your weekend:

  • Alas, looks like the End of Civilization for this month will in fact be postponed ’til next time. Sorry, my free time was less free these last few weeks, so it’s the blogging what pays the price when that happens. This is also what put a crimp in my Patreon plans this month…Swamp Thing #8 is the next issue to be covered, and it will be covered, I promise. Just gotta clear the schedule.

  • From the comments section for my October 9th post, rag notes

    “[Seventh Generation] sounds somewhat similar to: https://en.wikipedia.org/wiki/Twilight_of_the_Superheroes“

    Yeah, that was brought up to me on the Twitters as well. For those who don’t know, that’s an Alan Moore proposal for a company-wide event at DC Comics, in which shenanigans are afoot in a dark future for Earth’s superheroes, and part of the plot involves characters coming back to the past (our present of 1987 or so) to prevent whatever was going to cause said dark future. Or you can just read the Wiki link there. That’s not an uncommon trope (like I mentioned, it’s happening in the Justice League comic right now), but funny that it popped up twice in two different DC event books, neither of which ended up happening. Maybe the descendants of Dan DiDio traveled back from the 23rd century to prevent those series from getting published. And if so, why couldn’t they save Frank Miller’s All Star Batman and Robin the Boy Wonder?

  • Jmurphy quite reasonably wonders

    “Mike, there was an omnibus of some kind released on the 4th. Will we be hearing about it here?”

    Yes, yes indeedy. The Swamp Thing Bronze Age Omnibus (and part of my brain still rejects the “Bronze Age” label as a dumb marketing term to help make those old issues of Human Fly seem sellable) is in my hands and ready for my perusal. But, related to those “free time” problems mentioned previously, I still haven’t even removed the shrinkwrap. But there it is, staring at me from atop the pile of comics from the last few weeks that I also haven’t read. However, rest assured, Jmurphy, that the Omnibus is on my Omni-genda.

  • From the comments for October 11th, Zoot Koomie zoots

    “I’m curious about the New Universe cancellation story. How was the implosion of that imprint covered at the time? Was information about the behind-the-scenes turmoil leaking out or was it just hype about line reconfiguration around the Pitt crossover?”

    It was just a short article about how four titles in the New Universe line were cancelled due to poor sales, and would be replaced by as-yet-undetermined new series. The replacement of the editor for the imprint was also noted, from which one may infer behind the scenes troubles, but nothing was explicitly detailed. As far as more general coverage elsewhere in the Comics ‘Zine-a-verse…I don’t remember. I’ll have to look through the Amazing Heroes and Comics Journal collections to see what at least the general tone there was. …Actually, I can probably already guess.

  • DanielT cashes in with

    “Any particular reason your eBay prices are all $ xx.97?”

    Well, as you know, if you price something at $9.99 instead of $10, the $9.99 price point looks like it’s a whole dollar cheaper, right? Well, that $xx.97 price is me undercutting everyone listing things at $xx.99, like the crafty capitalist storeowner that I am, as opposed to those sons-of-bitches undercutting me with their $xx.96 prices, the jerks. How dare they!

  • William Burns fires me up with

    “They have comics in Japan? What ever happened with that?”

    Japan? Never heard of it.

  • The JRC store called, and they said

    “I always like CSN, especially the semi-regular oversized season preview issues that covered the coming quarter/or six months.

    “I was surprised, shocked really, to get a copy a few months back when I happened into a previously unexplored shop.

    “It is little more than reprinted press releases, but there’s still something neat about holding a newsprint style paper in hand.”

    I wonder just how widespread the distribution is on Comic Shop News. I know some stores don’t carry it, which seems weird to me given its low cost and its usefulness to customers, which I’d mentioned in that post. But they must be doing okay…I did a little searching on the Diamond website, and it looks like the per-bundle cost has only gone up a dollar in the last few years, which seems reasonable enough. I know the number of copies per bundle dropped a little bit at some point, but that was prior to the oldest entry I could find in Diamond’s database. I’ll take that to mean that orders on CSN are holding relatively steady. Or they’re charging more for ads to subsidize the price, one of those.

    I’m glad they’re still around. Yeah, it’s a lot of press releases, but as mentioned that’s how many customers get their comics news, so that’s okay. It’s not like there are any other print mags or ‘zines covering the current market, or at least nothing with the reach of CSN. It’s hard to beat “free at the store’s front counter” for distribution.

    And there’s more than just press releases. You get those great Fred Hembeck covers on the special issues, there’s the occasional “Red K” awards issue that pokes fun at recent comics industry hoohar, there are interviews, and of course there is the surreal experience of the Spider-Man newspaper strips that are reprinted therein. How can anyone do without those?

Okay, pals…thanks for sticking with me. Back with More Stuff™ in short order.

This is the title for this post.

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They said it couldn’t be done…they said it shouldn’t be done, but I dood it! Part the Sixth of the Swamp Thing-a-Thon over on my Patreon is up, covering issue #5 of the original Swamp Thing series. For the entry fee of only one measly, paltry, barely-noticeable dollar per month, you can see a whole lot more typing by me, America’s Only Comics Blogger. Be the envy of your friends and the bane of your enemies…put yourself on the path to righteousness…grow tall and strong and healthy…by joining today!

In the meantime, whatever you do, don’t think about this:

NOTE: Official stance of this website is that girls are NOT — repeat NOT — yucky.

filed under Categories advertising, brat finks, dc comics, wonder woman 9 Comments

So I took in a fairly sizable collection of comics, ranging from the 1960s to the far-flung future of circa 2005, and therein was a copy of Brave and the Bold #63 from 1966:


…which, in the decades I’ve been at this, have only actually seen in person a relative handful of times. On the Twitters, I suggested I’ve seen a copy of this comic only about once a decade, and I don’t think that’s too far off. I’ve seen lots of copies of Brave and the Bold issues around it, but not this specific one. Not sure why…just fewer copies out there in the wild, I guess, at least in our general area. I don’t know if people are just holding onto them in their collections, or maybe the actual issue just didn’t sell well at the time. I mean, maybe some (not all…some) young boys looking at the shelves trying to find something to read would pass on the comic that stars a couple of yucky ol’ girls, so is that a reason for reduced availability now? I’m not sure.

At any rate, I don’t see this issue very often, but I’ve been wanting to read the darn thing for years, so I took it home to peruse prior to putting it back out for sale. Hey, look, I gets my perks where I can. And, as a professional funnybook handler, I can flip through this periodical without any significant reduction in condition or resale value.

Okay, I’m writing this post instead of reading the comic, but I’ll get to it. I did flip through it long enough to find the thesis statement for this visual essay:


…so I’m looking forward to what is almost certainly going to be a whirlwind experience. At the very least, let’s look at that cover…I love how huge and eye-catching those logos for Supergirl and Wonder Woman are, even with their disembodied, worried-looking faces hanging out at the edges there. This must have been something else to see brand new on the rack, which that shiny red background behind the logos glaring out at you.

The issue was also filled with those quarter-to-half page house ads for DC Comics, including one for the very comic we’re looking at right here:


…and boy, did 1960s DC like the word “chicks.” And the phrasing that they’re teamed up in “the super-est romance of all time” — well, “Suffering Sappho!” I guess.

Here’s an ad for Jimmy Olsen getting up to his usual weird-ass stuff in his own comic:


Was James Bond really known for being boastful? Sardonic, maybe, but I never thought he was that much of a braggart. But then it does say Jimmy is more boastful, so I guess Bond doesn’t really have to be so much.

I don’t really have much to say about this ad except it’s for Ultra the Multi-Alien, who is, of course, awesome:


…and well-played on the “you’ll be drawn to his magnetic force!” blurb.

There’s a lot going on in this Fox and the Crow ad, ballyhooing the debut of Stanley and His Monster:


and if you want to learn more about the Brat Finks, why friends, you find yourself on probably the only comics blog in the world with a “brat finks” category you can click on and enjoy.

Just your average Halloween post in April.

filed under Categories advertising, halloween, swamp thing 3 Comments


SPOILER: Super Friends #28 only sort of features Swamp Thing (and those other characters) as they were in fact party-goers changed by magic into the beings they were dressed as. Anyway, that was one brave dude who thought dressing as the Demon, an actual creature begat from the sulfurous pits of Hell, at least in the DC Universe in which they both live, was a good idea. Okay, maybe it wasn’t exactly public knowledge that the Demon was really from hell, but honestly, anyone actually living in the nightmare world that surely any superhero-filled reality would be should know better.
 
 

house ad from DC Comics cover-dated January 1980 – so it was probably out the September previous…you know how it goes

Was going to give them a little grief about the scare quotes, but that’s actually appropriate usage, I suppose.

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So recently I reclaimed a whole bunch of old MacUser magazines from my parents’ garage. I was actually just going to recycle them…in fact, I had actually dumped them into my parents’ recycling bin when nostalgia took over and made me pull ’em back out again and take them home for one last perusal before I dump them into my own recycling bin…or sell ’em on eBay, whichever I decide. Now, most of these are from around my college days, the late ’80s and very early ’90s, filled with reviews of Hypercard stacks, ads for external 300mb hard drives for $2500, and defensive lamentations regarding the 3% home computer market share. But I am enjoying the rereads, particularly the occasional column from the late Douglas Adams, a huge Mac proponent.

In the back page ad section for the June 1988 issue, I found this:


I’d never heard of this particular project, and can’t seem to find any trace of it upon the Internet. The ad claims the comic is “packed with professional graphics That [sic] can be cut, copied and pasted” which makes me wonder if this was some kind of elaborate clip art library packaged in a comic book story format. Or, perhaps, panels were assembled in multiple layers, and each layer element of the drawing can be separated out by an art program. Or maybe I’m overthinking it and they’re just saying you can cut ‘n’ pasted panels willy-nilly. That they compare it to other “art libraries” makes me think “clever clip art presentation” more than “comic book.”

Right off, the claim that it’s the first “computer comic book” is off, given that Shatter beat it to the punch by a few years (unless they mean “distributed by diskette” which, well, still would like some citations there but maybe they’re right).

A prison with guards that work “9-5” seems like asking for trouble. You’d probably need some kind of night crew for that, right?

“A story better than Superman” – well, I can think of a few Superman stories over the years that would certainly pale in comparison to a clip art collection.

And it’s good to know a Certificate of Authenticity for a computer disc doesn’t sound any more or less silly than, say, a Wizard #1/2 certificate guaranteeing that this isn’t some fake copy of The Maxx #1/2, thus frustrating the huge counterfeit Maxx market.

Plus, I’d forgotten 400k diskettes were even a thing at one point. I thought it was a pretty big deal when we moved on up to 1.44mb floppies. Who could possibly need more space than that?

Anyway, this was just some sort of weird thing I noticed and thought I’d share with you all out there. I wonder if this ever was actually released? If anybody out there knows, let me in on it!

• • •

In other news, the latest Trouble with Comics Question o’The Week is up, asking “which creator and work was the most paradigm-shifting.” Usually when I see the word “paradigm,” I turn and run the other direction because that’s clue #1 that the conversation is about to go way over my head. But, I gave it my best shot, and I believe my answer is totally correct because I’m awesome an’ stuff. Another fellow answered with the same creator and work, and made some very good points about how it’s affected storytelling vis-à-vis packaging that I completely missed, so I guess I was only at about 90% awesomeness this time. Ah, well, we all have our once-a-decade low moments, I guess. But, go read…and keep checking back, because we’ve got some “moore” (WINK) good questions coming up soon!

Frankly, this book has a lot of problems with hyphens.

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So I purchased a comic collection Thursday afternoon, and among the assorted Iron Man issues and a reader copy of Sub-Mariner #1 (1968) and some British edition Freak Brothers comics and the one issue of Secret Defenders that still sells, I found a handful of copies of this:


…the 1983 Spider-Man Fire-Star and Iceman insert for the Dallas Times Herald newspaper, tying into the Spider-Man and His Amazing Friends animated series. Note that Firestar gets an extraneous hyphen, which also runs through the interior pages. I was kind of hoping we’d get “Ice-Man” inside the book, too, but no such luck.

Anyway, the story involves our heroes going to see The Nutcracker ballet, but not until after answering nature’s call:


…but ending up in a fight against the surely-must-have-turned-up-in-a-Bendis-issue-of-Avengers villain Daddy Longlegs:


…whose motivation is summed up thusly:


And frankly, that’s a motivation I can understand, more so than the usual reasons of “I want to blow up the Earth/take over the universe/get revenge on the Kryptonian for making me lose my hair.”

The latter portion of the comic involves our super-pals sitting in the audience and actually watching the performance of The Nutcracker, the story of which is retold in the comic. Please enjoy this horrifying version of the Rat King:


…who surely must also have made a cameo appearance in one of the Bendis Avengers comics.

Since this publication was one of interest to a particular locality, there are ads for area businesses throughout the book, generally featuring Marvel characters in varying levels of association. Apparently there’s something to do with “swinging” in this ad:


…which you’ll note neglects the necessary hyphen in Spider-Man.

This ad, placed on the page right next to the previous ad, remembers the space for the hyphen, but not the hyphen itself:


And here’s Spider-Man again, still missing that hyphen, this time shilling for fine RCA television products:


Surely the unnecessary hyphens in each occurrence of “Fire-Star” used up the hyphen quota for this comic, resulting in Spidey’s rampant hyphen shortages. Ah, if only the people placing these ads had access to the decades-later wisdom of Metrokitty.

Now, the Hulk isn’t in the story, though I would have paid one American dollar to have him dressed as one of the toy soldiers in the retelling of the ballet, but he does show up in a couple of ads. For example, this ad, where Hulk’s just kinda hanging out there around those boots for some reason:


Man, Hulk doesn’t even wear boots. What’s going on here.

And please enjoy the subtle menace of this image, attached to a restaurant ad ballyhooing Santa’s appearance there:


No, not Hulk-Santa, the attached ad just says “Santa Claus.” I wonder how many kids interpreted it to mean that Hulk would be there, dressed as Santa? “HULK NOT CARE IF YOU RICH OR POOR / HULK SMASH YOU JUST THE SAME”

…Christmas jokes in August. You’re welcome.

EDIT: For more information about Daddy Longlegs, I refer you to pal Andrew.
 
 

images from Spider-Man Fire-Star and Iceman (1983) by Jim Salicrup, Jim Mooney and John Tartaglione