
And now, 50 things I’ve learned from, or discovered about, comic book retail over the last thirty or so years I’ve been doing this:
1. “Collector’s Items” aren’t.
2. New first issues are jumping-off points as well as jumping-on points for readers.
3. A whole lot of folks unfamiliar with comics think that Hawkman is called “Birdman,” and that Green Lantern is “Green Hornet.”
4. There’s only one real way to put your standard comic book storage box together, but hoo boy have I uncovered any number of ways folks have forced their boxes into shape using tape, staples, baling wire, what have you.
5. 95% of the comic supplies I’ve sold have been “current” (or “new”) sized, but the supplies I find on collections I acquire are almost invariably the larger sizes.
6. Folks who ask “have the movies and TV shows improved sales?” are always surprised to hear “um, not especially.” They are pleased to hear that the primary effect is that everyone knows who Groot is now.
7. I still kind of freeze up a bit whenever anyone asks me if I have any “key books,” as my definition of “key book” may not be the same as theirs. “Why yes, I do have a copy of Honey Bunny’s first appearance in Bugs Bunny #108!”
8. There are some people who feel entirely no shame in asking things like “where can I download all these new comics for free?” or “can I take pictures of all the pages of this comic with my phone?”
9. Any new person who comes into the store declaring “WOW! I love comic books! This is going to be my favorite shop, I’ll be your best customer!” will never be seen again.
10. Yeah, sure, y’all make fun of him, but I’m telling you, Rob Liefeld comics usually sell. I’m still selling copies of Youngblood #1, for God’s sake.

11. I was bothered by the continual “Hey where’s Sheldon?”/Big Bang Theory-related comments I’d get from people who’d pop into the store, until I realized at least the non-comics reading public is at least associating comic book stores with something they like. Quite a change from just a few years ago.
12. When someone encounters The Walking Dead comics for the first time, the general assumption is that it’s based on the TV show, not the other way around.
13. A lot of people think Maggie and/or Hopey from Love and Rockets is based on them. (Perhaps specific to the Ventura County area.)
14. When a publisher doesn’t give you any information about an upcoming comic aside from “TRUST US, YOU’LL WANT TO ORDER PLENTY,” most of the time you can safely not order plenty.
15. Used to be bemused by people bringing in comics that “used to belong to my late grandfather,” implying heavily that these were old, old books, and then they’d turn out to be Spawn and Witchblade…until I realized recently these have been around long enogh that they would likely be found in Grandpa’s comic boxes now.
16. Folks just don’t get tired of Batman. Other characters wax and wane, but Batman just keeps chugging along in a variety of formats and stories. It is a perpetual comics machine.
17. Most everybody, fans and non-fans alike, love Stan Lee. …I know his legacy is a bit more…nuanced than that, but I found it best not to disillusion these folks. Nobody likes a party pooper.
18. Readers don’t mind high issue numbers. They certainly find them less frustrating than constant reboots/relaunches. When Marvel did their “Legacy” initiative and briefly restored original numbering to a lot of their books, my sales went up on them.
19. If something doesn’t have a price marked on it, and the customer says “that means it’s free!” they don’t care for it when you replay “no, it means I can make up whatever price I’d like…ONE MILLION DOLLARS PLEASE.”
20. “Ms. Tree” is a pun. …LOOK, I NEVER SAID IT ALOUD ‘TIL I WORKED IN A COMIC SHOP, OKAY?

21. When people ask me “do you know anything about this Swamp Thing character,” I’ve learned not exclaim John Lithgow-style “oh DO I!” and immediately drop an infodump on them. …Only took about two and half decades in the business to break that habit.
22. As annoyed as I generally was by Wizard, I kinda miss it now that I realize the part it played it getting kids excited about comic books. That was certainly better than today’s kids being, I don’t know, being exposed to YouTube videos about how icky girls are ruining Marvel or whatever.
23. It’s a common assumption that I get to read comics all day at work. Man, I barely have time to read comics at home.
24. As a comic shop clerk/owner, you are assumed to have seen every superhero TV show/movie as soon as it’s released, if not sooner. (NOTE: I’m behind on every CW DC show, and I didn’t see that last Avengers movie ’til it made it to home video.)
25. Every Furry customer I’ve ever had has been nothing less than friendly and kind, except for that one guy who was an annoying jerk, but that really didn’t have anything to do with him being a Furry.
26. Turns out if companies go to the “DEATH OF [CHARACTER]” well too often, the general public will stop falling for it.
27. That said…it took a long time to stop hearing “there are new Superman comics? I thought he died!” from people who weren’t joking.
28. “Comic shop” is just a catch-all for “store that carries any weird thing I can think of” for some folks. I’ve taken calls from people looking for inflatable sheep, or asking if I buy “slightly used” Halloween masks.
29. Role playing games (and collectible card games) have become so associated with comic book stores, people are shocked to discover a shop like mine that doesn’t deal in them.
30. If anyone comes through the door looking for sports cards, it’s only because they want to sell you some, never because they want to buy any.

31. No matter how busy I’d been just previously, when the store clears out and the next person comes into the now-empty shop, there is a non-zero chance of him or her saying “so…slow day, huh?”
32. Nobody wants Woody Woodpecker comics. NOBODY. If any of you write in to say you do, I will have to assume you’re either lying or deranged.
33. If someone tells you they have a comic book at home in Near Mint, it’s probably been set on fire at some point.
34. Just realized that I don’t hear “I remember when they only cost a nickel!” so much any more is because, um, persons of that particular age group…uh, aren’t, um…how can I put this?
35. Nobody who says “I have a copy of the first appearance of Superman” at home actually has one. …I mean, somebody has copies of Action #1 out there, they’re just not going into comic shops and telling the clerks about it.
36. There are a whole lot of Golden Age comic stories that, well, aren’t very good. YEAH THAT’S RIGHT I SAID IT
37. There are a whole lot more comics autographed by Jack Kirby than you think. Some of those comics were even done by him.
38. Anyone looking for Tales from the Crypt comics are generally surprised to find out there are other similar comics from the same publisher (like Vault of Horror, and so on). I mean, if there was a Vault of Horror TV show that ran for years, it’d go the other way, surely.
39. The old Robotech comics from Comico in the 1980s used to sell better at our shop once they were in the back issue bins than they did on the new shelf. Weird, huh?
40. All those foil/die-cut/hologram covers from the ’90s nearly did the industry in, but customers today who weren’t around then for all that nonsense think those fancy covers are great now! I can even sell Turok #1s!

41. The worst damage that can happen to any comic book is cat pee. I will accept no counterpoints to this.
42. Someone will invariably read the “1ST SATURDAY IN MAY!” on the Free Comic Book Day promo material as “May 1st” and show up on the wrong day.
43. Related: it still comes as a surprise to many that comic shops have to pay for the FCBD comics. I know everyone tries to get the word out about this every year, but it’s still news to some.
44. “It’s old, therefore it’s worth money” is a very common belief. Well, I’m old, and I’m worth practically nothing, so there you go.
45. Not every licensed comic, but enough licensed comics based on non-superhero properties eventually do a story involving superheroes somehow.
46. The Number One Giveaway that someone’s come from another hobby to try their hand at comic book collecting was when I repeatedly was asked for “comic book Becketts in the early ’90s. Nothing else ever came close.
47. “Crumb comics” is slowly becoming the generic term for “underground comix.”
48. Folks who haven’t been in a comic book store in a while are always surprised to discover Spawn is still being published.
49. Turns out if you carry a variety of product in an organized, welcoming store, you’ll acquire a diverse customer base, including plenty of women and children. Who knew?
50. Also found out that blogging is a fun way to not only educate others about the industry and day-to-day realities of selling comic books, but also a great way to promote one’s business, organize one’s thoughts about running said business, and maybe learn a little more about just what it is I think I’m doing. It’s also a fine way to connect with the many wonderful people out there on the internet (no, really, there are some!) who have supported both my shop and my silly online endeavor here for so many years. Thanks, everyone.

50 1/2. I also learned that blogging brother Andrew shares his birthday with me! Happy birthday, Andrew!
