

Mike Sterling's Progressive Ruin
Putting the bomp in the bomp-bah-bomp-bah-bomp since 1969


Collected Editions dropped this in the comments to Wednesday’s post:
“The new JLA clearly seems to me a miniseries posing as an ongoing, unless it’s a case of ‘we suspect Bryan Hitch won’t write and draw this series forever but we haven’t quite worked out when he’ll stop yet’ kind of thing. You mentioned Superman Unchained as one example, which at least ended when it ended; Batman: The Dark Knight was another one of these, meant as a David Finch vehicle, which unfortunately DC wouldn’t kill long after it had died and so it lumbered around eating brains for a while after the fact. I’d as soon that kind of thing not happen again.
As a retailer, do you find that there is some benefit in this miniseries fakery, in that customers are more likely to buy something they think is an ongoing series than a miniseries? I’d think DC could put Bryan Hitch’s name on a Justice League miniseries, let it be known that the story is generally in-continuity-ish, and get the same effect as releasing it as a series (and maybe save themselves some bad blood with customers), but maybe I’m wrong and that wouldn’t sell as well.”
I think there is some level of consumer decision-making based on…necessity, maybe? Like a JLA mini-series, even if marketed as being heavily tied to continuity, wouldn’t “count” as much as an ongoing series, and thus wouldn’t attract as many readers? Or would it go the other way, with readers more inclined to pick up a mini-series, because they know there’s an eventual end to it and they’re not committing to another indefinitely-lengthed ongoing. I don’t know.
It’s especially hard to gauge orders nowadays, with series stopping and restarting at the drop of a hat. I think the Big Two companies are teaching the customer base that everything is more or less a mini-series, and it’s getting harder to determine which series may be likely to gain reader support or which series will get the response of “eh, why bother, it’s not going to be around very long anyway.” How many of the new series launching after Secret Wars are going to be around more than a year before being retooled again, for example? How many of the new ongoings DC is currently in the midst of launching are going to be around next summer? (Not a criticism of those titles in the slightest…just the realities of a difficult market.)
The days of ordering heavily on the early issues for years-long back issue demand on a potentially long-running series is over. It used to be that we would order assuming a certain measure of back issue sales over a certain period of time, and that’s no longer the case. Once a series is done, and replaced with a new series, if it’s replaced at all, the back issue sales for that series will drop down to nearly nothin’. We can’t order assuming long time health of a series and its building an audience. We have to order based on “who will buy it RIGHT NOW.” Sure, maybe a few extra for those folks who may miss a month here and there, but deep-stocking a comic because you think it’ll still be around five years from now and people will still want those issues…probably not going to happen.
…This is perhaps going a little far afield from what you asked, Collected Editions, so let me try to pull it back together. This new Justice League of America series is tied to DC’s current push of new comics that aren’t explicitly tied to In-Continuity World Building, that are more focused on doing their own things via the creators’ individual visions. You still have the other Justice League title if you want your DC Universe tie-ins, but this new book isn’t explicitly referencing outside continuity beyond featuring the current versions of the JLA members. It’s a cool looking book, with a Big Name and a specific hook (“massive widescreen action”) and it’s a first issue of a Justice League title, so I ordered a little more than I would have of, say, some random issue of a Green Lantern ongoing. But I went into it thinking:
1. The purpose of the book is to feature this creator.
2. My assumption is that book will continue to be written and drawn by this creator for about a year.
3. Once the creator is off the book, it’s either canceled or assigned a new team who doesn’t attract the same attention as the original artist.
4. People looking for the early issues will peter off about six months from now, as a hardcover or paperback edition approaches, so order extras accordingly.
Now the comic has been on the shelf for a whole two days, so I don’t know what the actual sales on this will be for me…so far, it’s doing well, but I can’t tell if I’m going to sell through most of the copies, or if I’m going to get stuck with some. I’ll find out as the month progresses, and I’ll figure out how to order on future issues. I do have folks asking me if it’s an ongoing series, and my honest reply is “as far as I know, yes,” since my assumption in #2 above is just my retailer sense tingling. But in this particular case, I don’t think it makes any difference, at least on the customer’s part, if it’s a mini or not. They don’t need to worry about rack sales or back issue sales or any of that stuff I have to lose my luxurious blond mane of hair over. They just have to worry about “will this comic give me my money’s worth” (in this case, $5.99 — yikes) and it looks like, for a lot of my customers, the answer is “yes.” It doesn’t have to be around forever, with an unchanged creative team, to be enjoyed right at this very moment.
Anyway, that’s a convoluted answer to your simple question, C.E. — well, at least, I assume an answer is in there somewhere!

Again, probably a dumb complaint in this brave new-ish comics world of Every Character or Team Stars in Two Titles or More, but there it is. This first issue was pretty good, however. It certainly delivers on the “widescreen action,” as promised.





(SPOILERS ahead…not many, but enough to annoy you if you haven’t seen the films)

While there’s a sameness to all the Jurassic family of movies, it’s probably been long enough since a new one’s been on the big screen that there’s a welcome nostalgic enjoyment to seeing the formula play out with minor variations and…I almost said “improved effects,” but the original Jurassic Park raised the bar so high it’s almost like there’s nowhere else for the effects to go. It was all a bunch of enjoyable nonsense, with, as noted, plenty of dinosaur action (sometimes a little too intense, maybe, judging by the family in the row ahead of us that quietly made their exit about 2/3rd of the way through the film), but I think this was enough. I don’t see a need to pay a return visit to the franchise for a fifth variation on “it appears dinosaurs and humans don’t mix,” but of course we will since the movie made all the money in its opening weekend. However, if the next movie is about a humongous mega-dinosaur mutant threatening the Earth and the only way to defeat it is by somehow growing Ian Malcolm (Jeff Goldblum reprising the role, natch) to giant size and pitting the two against each other, I’ll be there opening day.
One more point, which I thought was interesting (and here’s the SPOILER I warned you about), is how the Tyrannosaur went from the being the Big Bad of the first two films to being, more or less, the hero of the fourth film. A heroism born of familiarity, and certainly played upon by the filmmakers…”enough of this new weird nasty dinosaur, let’s see our old friend the T-rex kick his ass!”

I…um, I don’t even know where to start on this movie. It’s like watching a nightmare, but I don’t mean that in a bad way. The terrifying dream logic pushes along the action in this horrible world all the characters are stuck in…it’s compelling and it’s awful, all at once. Not sure what it all means just yet — some stuff I got, some I’m still chewin’ on — and I’m certain if I looked around online I’d have plenty of people wanting to tell me what it does mean, but it’s nice to occasionally experience a movie where there’s still a little room to dig into it after taking a first pass. And imagine, not a digital dinosaur to be seen.




Oh man, just how amazing was this guy? From playing Dracula, to recording heavy metal albums in his nineties, to this terrifying bit of information, to this musical piece from an obscure superhero parody, to hangin’ with J.R.R. Tolkien, to…well, just Google him up, everybody‘s talking about the life this man had. And boy, did he ever have one. Pal Andrew speaks more eloquently about his impact than I ever could.
So long, Mr. Lee. You will absolutely be missed, but thankfully you left behind an immense body of work that we can continue to enjoy and remember you by.
Sorry for missing out on my usual Monday post…turns out Sunday night your pal Mike’s body said “NO BLOGGING, MUST SLEEP,” and I had to give it a pass.
I’m still a little wiped out, but I was reminded of a story from the Comic Collecting Adventures of Young Mikester, in the far-distant mists of time, of that near-fabled year of 1985. It was then that I picked up a copy of The One #2 off the rack, attracted by the strange looking cover and the fact that it was by that Rick Veitch guy whose work I’d enjoyed in Epic Illustrated:

So, for the next couple of weeks, when I made my usual new comics day journey to the shop, I would bug Ralph about the status of my request. “Is The One #1 in yet?” “No.”
“Is The One #1 in yet?” “No.”
“Is The One #1 in yet?” “NO.”
Until finally, one week, I asked if it were in again and Ralph replies “YES! Yes, I have it! Here you go!” and hands me a copy.
With a twelve dollar price tag on the bag.
I know I said “…uh….” I’m sure I blanched a little. As cheap as I am now, I was even cheaper then and I certainly wasn’t expecting that price for the comic.
And then Ralph laughed at my reaction and quickly scratched the “1” out of the price, making the comic two bucks. And thus I learned my les…okay, I didn’t learn anything. Well, except to do similar pranks to my own customers, but that was still a few years away.
Anyway, I actually still have that sticker attached to my copy of The One #1:

Here’s a closer look:

A couple of questions popped up in the comments to my last post:
From Thelonious_Nick:
“Here’s something I’ve long wondered: Why are so many variant covers so much more awesome than the regular covers for that issue? If the company really wants to sell more comics, shouldn’t they make the variant cover into the actual cover, and make the boring one the variant?”
I’ve wondered about that myself once or twice over the course of this here weblog — on one occasion wondering why some Star Trek comic decided to use the amazing Gorn photo cover for the limited variant instead of slapping that sucker on the regular edition and selling a ton of copies. The answer is almost certainly aimed at enticing retailers into ordering more copies, which for some publishers may be a safer bet than hoping enough readers will be attracted by the better cover. A retailer orders a certain number of a book, sees a cool-looking variant cover that s/he could get for the shop if orders were raised just a smidgen to a particular sales plateau, and bumps orders up accordingly.
Same goes for those comics that have five, six, a dozen different covers, that are all equally available for order by retailers. They’re not necessarily there in the hopes that customers will buy one of each cover (though that does happen, of course). They’re there to get higher initial order numbers from retailers. Instead of ordering 10 copies of one available cover of Mistress Bikini-Armor #1, a retailer might instead order two each of all six variants for Mistress Bikini-Armor #1, just to make sure there’s enough available of each variant to meet theoretical demand. It’s not much of a bump, probably, but in this marketplace every little bit helps.
From d:
“So how did Convergence and its various tie-ins sell, now that it’s all over? How do you think it will compare with Secret Wars?”
Overall, it did…okay, I think. Some tie-ins did especially well (like the Shazam! one) and some just didn’t do anything for me (many of the Justice League-related titles sold far less than expected). The actual Convergence series itself actually sold very well, surprisingly for a weekly series. In the end, maybe a shorter main series and fewer tie-ins while not putting everything else on hold may have been preferable, but I didn’t seem to experience any kind of decline in revenue while the event proceeded (despite some sky-is-falling scaremongering by certain online gossips).
Compared to Secret Wars, Convergence seemed to lack some measure of cohesion and direction, beyond “here are a bunch of cities from parallel Earths crammed together on one planet, and they have to fight each other to see who survives.” The upshot of the series is that it…undoes Crisis on Infinite Earths which had already been undone, I think, or otherwise just ignored, and, well…maybe if the series had been a more focused 4-part mini instead of a bloated repeating-the-points 9-parter, we might have been better off. In addition, I think Marvel managed to push Secret Wars as something Marvel fans had to read, explicitly tied to the Marvel Universe’s overall continuity, whereas Convergence never really felt like more than “here’s something you might want to read for a couple of months, we hope.” However, I do appreciate that the creators of the series managed to trick DC fans into reading what was essentially a Warlord comic for an issue.
Speaking of Shazam, as I was just a couple of paragraphs back (go ahead, check, I’ll wait) here’s one thing I had noted on the Twitterers the other day:

I suspect once the always-forthcoming Shazam movie finally does come, and if it’s successful, it’ll establish which tone the comics will follow. Probably more “New 52” and less “C.C. Beck,” if I were to hazard a guess.
And yeah, I keep calling him “Cap” or “Captain Marvel,” the name he retains in the retro-style Convergence and Multiversity comics, but as since been discarded in favor of being called “Shazam!” for ease-of-licensing-and-market-exploitation-that-doesn’t-conflict-with-Marvel-Comics purposes. I mean, I can understand why DC would want that change, and it looks like they wrote around the old Marvel Family issue of characters who can’t say their own names without switching back to normal humans. But “Shazam” as a name just by itself seems nonsensical…”hey man, why are you called ‘Shazam’?” “Well, it’s the magic word I use to turn into a superhero! The ‘S’ is for ‘Solomon,’ the ‘H’ is for Herc…hey, where are you going?” Personally, I would have gone with “Captain Shazam,” so at least you could still call the character “Cap” or “The Captain” and retain some connection to the Captain Marvel of old. That wouldn’t be any more ridiculous a name than, say, “Batman.” But nobody asked me. Nobody ever asks me. (sigh)
And what that reminded me of was this comic:









I mean, that’s the only logical conclusion.

It’s back, and more annoying than ever…the End of Civilization, as we gaze ahead two to three months (or up to six months, in the case of some merchandise) to see what dangers loom ahead for the world that we know. Take out your copy of the Diamond Previews, June 2015 edition, and follow along as we see what terrrors await us all:
p. 129 – Deathstroke Book and Mask Set:







One day, some folks from a local tattoo emporium dropped by and took some of our freebies — Comic Shop News, some Marvel flyers, etc. — to take back to their place. Some time later, one of those fellows returned to the shop and asked if I could answer a question for him. “Sure,” I said, and he immediately pulled up a sleeve to reveal a large forearm tattoo of a Marvel character.
“Who’s this?” he asked. HE ASKED. OF THE IMAGE PERMANENTLY EMBEDDED ON HIS FOREARM.
“Uh…it’s X-23,” I managed to say, not quite believing that this was happening.
“Thanks!” the fella said.
Well, I mean, I guess he was happy, so who am I do judge, but seriously…if you don’t know who a particular character is and are sort of maybe curious about it, the time to find out that information is quite possibly prior to having that character become a permanent part of your body. Just a little bit of advice from your pal Mike to you.
p. 471 – Jurassic World Velociraptor Claws:









Grandma: “Oh, certainly dear, help yourself. They’re in the kitchen.”
Little Billy: “Okay, I’ll go get one right…AAAAAAAH! NEVER MIND, I DON’T WANT ONE!”
Grandma [whispering to herself]: “yessssssss, more cookies for me, excellent”
p. 572 – Dungeons & Dragons Beholder Dice Bag:


UM ACTUALLY YOU FORGOT

FRIEND, TODAY IS YOUR LUCKY DAY