So I was digging through more decades-old comics promo stuff and came across the above flyer for Battle Axis, an indie comic released in 1993 from Intrepid Comics.
I’d posted this to the Twitters with the comment that this was “Comics in the ’90s, everyone,” and boy, was it ever.
First, the promise that the print run of the book would be capped at “100,000 copies per issue” which of course nowadays is a pie-in-the-sky number even most Marvel and DC titles can’t reach. Back then some comics easily blew pat that number…or they had been, given that this is around the time of the market crash. I wonder how many copies of this specific comic were ultimately ordered?
The second point is that the reason the print run was “limited,” was to protect your “investment,” to make sure the market wasn’t flooded with too many copies and that your own copy (or copies because let’s face it, you were buying more than one) would someday put all your kids through college and also pay for your comfortable retirement.
Now literally referring to your comic as “an investment” isn’t a tactic I saw too often from publishers. I’d see it heavily implied of course, with phrases like “limited edition” or whathaveyou, but far as I recall most drew the line at “buy this comic, it’ll be worth money someday.” And of course I don’t need to tell you that the end result was that this comic wasn’t an “investment,” it’s not worth anything now, and I’m not even sure there was a second issue. I can’t even remember my former place of employment even carrying it (though it probably did).
It reminds me just a little of the black and white boom, where publishers were cranking out piles of rip-offs of the Teenage Mutant Ninja Turtles with the sort of implicit understanding between those publishers and retailers/fans that “Turtles were hot, these might be too!”
And today publishers don’t even really need to do that sort of implicit encouragement anymore, as there are plenty of buyers out there who’ll do it do themselves. For a while there it seemed like every Image #1 that came down the pike wqs snapped up immediately by folks looking for that next Walking Dead #1, with sales on #2 immediately sinking to nothing. And then there are the apps/website encouraging people to invest and hoard certain weekly releases, sometimes for seemingly random reasons, and are just as often than not self-fulfilling prophecies. “This hot comic is hot because it’s hot!”
• • •
Speaking of hot comics, I was in a nostalgic mood, thinking about the Omega Men last night. Well, just kinda going on about it on Twitter, while procrastinating about writing this very post you’re reading now. Anyway, I starting thinking about that sci-fi superteam DC published in the early ’80s because I was going through some boxes at home and was pleasantly surprised I still had my copies of
Green Lantern from when I was about 10 to 12 years old. I’d thought I’d long discarded them due to them being in poor condition or whatever, but nope, there they were, about issue 130 or so and on. Definitely reader copies, not valuable investments like
Battle Axis, but I was glad to see them.
It’s in this run that the Omega Men first appeared, in issue #141 from 1981. And as I recall, the Omega Men were bit of a hot commodity, eventually getting their own title as part of DC’s more upscale line of books printed on better paper, available only through comic shops, and perhaps being slightly more mature in content.
I’d never really thought about why it was hot, ’til I was asked on Twitter “was it Lobo that made them hot?” And honestly, I don’t recall Lobo being a big deal until that first Simon Bisley-drawn series in 1990. Once that happened, it was only a matter of time before his first appearance in 1983’s Omega Men #3 started to be in high demand, and today is pretty much the only issue of that series that sells anymore.
No, I’m pretty sure what made the Omega Men hot was the New Teen Titans. Their own title has just started a couple of years prior, and as “DC’s X-Men” is was the company’s most popular title. Sold great, fans loved it, back issues were in demand, it was a comics industry phenomenon. Marv Wolfman, the writer on New Teen Titans, was also the writer of Green Lantern at the time, so it never really dawned on me that, duh, the writer of the Big Hot Superhero Team Book introducing a New Superhero Team might have been a big deal. Kind of like those folks casting about looking for whatever was going to be the next Walking Dead, fans may have jumped on the Omega Men thinking it would be the next New Teen Titans.
Plus, it was tied to the Titans comics as well, made easy by Wolfman working on both, in that they hailed from Vega, the same solar system that Starfire of the Titans was from. So I guess technically, if you squint a bit, Omega Men was a NTT spin-off, maybe absorbing a tiny bit of that title’s hotness to capture fan attention.
As noted above, they did eventually get their own series, a Direct Market-only comic printed on that fancy white Baxter paper. However, early on it did engender some controversy for its depiction of violence, with the primary example being a particuarly gruesome on-panel death of the child of one of the main characters. As we all know, controversy in comics never helps sales in the slightest, he said sarcastically.
Sales did peter out eventually, it seems, as the title took a drastic turn from mostly superhero-y type stuff to weird sci-fi when Todd Klein and Shawn McManus took over the book…that kind of change usually doesn’t come to a series that’s, you know, doing as well as hoped/expected. And the series eventually ended with #38 in 1986.
So, you know, a five year run for the characters from their debut to the cancellation of their own series based in that initial burst of popularity. And they’re still around today, being used to great acclaim in that 2015 series by Tom King
and Barnaby Bagenda. But that Titans connection seems to be long gone, aside from that shared Vega origin with Starfire. Not htat it’d help anyway, since the Titans property itself isn’t what it once was.
Not sure entirely where I was going with this, beyond perhaps a reconsideration of what makes a comic property “hot,” especially an oddball collection of sci-fi heroes that I originally enjoyed reading as a 12-year-old until its conclusion before I finished high school.
It was, overall, a good run of books. No collection was ever produced, far as I can tell, and it seems unlikely, barring a movie or something, there will be one. But it’s worth seeking out, as the individual issues should be mostly cheap. Except that Lobo issue, of course. I understand that issue is hot, hot, hot.
