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I think I may weep openly at the beauty I’ve just witnessed.

§ October 17th, 2011 § Filed under advertising, wolverine § 13 Comments


1996 advertising flyer

Actually that comic sold okay…I just couldn’t resist the joke.

§ October 16th, 2011 § Filed under advertising, retailing § 3 Comments

Turned up a few more promo things during our post Augean stable-cleaning in the backroom:

From 1998, a “Batman: Cataclysm” event flyer:


…Probably could have reused that slogan to plug that one scene in the new Catwoman #1! Hey-oh!

From 1994 comes one of those signs that you’d slip behind a comic when it was on the rack:


It was never time for this.

(Okay, okay, actually for a non-founder Image title, it did better than expected. Save the hate mail.)

And from 1993, a little announcement card for Marc Hempel’s Gregory…the front:


…and inside:


This is both amusing and depressing, which sums up the Gregory comics quite well, actually.

Technically, we are still in a post-Onslaught world.

§ October 15th, 2011 § Filed under advertising, retailing § 6 Comments

Promotional flyer for retailers to copy and distribute, circa late 1996/early 1997:


Had Thunderbolts originated within the last five years, it probably would have been the original Avengers, since, you know, apparently we need as many Avengers titles as possible.

The “original X-Men” idea is pretty much “X-Factor, Part II,” which I’m sure was the intended gag. And having the big reveal be “it’s a dude from the New Warriors, plus a bunch of new guys!” would have been a tad disappointing, I think. But Team Americanow we’re talking! Not enough motorcycle-riding superhero teams in comics nowadays, for my tastes. (I was going to say something about using a fairly insular gag about an obscure comic in a flyer intended to attract new readers, but…well, “insular” is pretty much implied whenever you talk about most modern superhero funnybooks, isn’t it?)

By the way:


I bet it does.

I sometimes get emails just like this.

§ September 30th, 2011 § Filed under advertising, letters of comment § 9 Comments

From the letter column for Star Spangled War Stories #126 (April-May 1966):


“RK” being “Robert Kanigher,” natch. (Fake letter run to help dissuade similar letters from pouring in, or real reader comment pulled out and used as a lesson in what editors don’t want to see? No idea.)

From the same issue, an in-house ad that, I can only assume, resulted in the highest sales ever for any issue of Metal Men:


I vote “hotcha.” I mean, who doesn’t like hotcha?

Sweet hat, coat and beard not included.

§ September 28th, 2011 § Filed under advertising § 7 Comments


 

ad from DC Comics Presents #96 (August 1986)

And now, a special message from Disturbingly Off-Model Superman, Robin, and Batman.

§ September 22nd, 2011 § Filed under advertising § 18 Comments


 
 

from ad in Stanley and His Monster #112 (Oct-Nov 1968)

They’re all dead now.

§ September 15th, 2011 § Filed under advertising § 9 Comments


CLICK TO GALAPAGOS TORTOISE-SIZE

…Or maybe some of them are still patiently waiting, no longer baby turtles, in some out-of-the-way warehouse somewhere in New York, where a few times a week a guy in his 80s pops in, refreshes the water and the Turtle Chow in the tank, and checks the mailbox looking for any newly mailed-in coupons, hoping that someday — someday soon — his burden will be lifted.
 
 
 

ad from the back cover of Love Problems #22 (July 1953)

That is a terrible drawing of a hermit crab.

§ August 23rd, 2011 § Filed under advertising § 5 Comments

ad from May 1984 DC Comics

“We can do anything you want us to!”

§ July 26th, 2011 § Filed under advertising § 9 Comments

Surely you can see the connections among all these events.

§ July 17th, 2011 § Filed under advertising § 3 Comments

Detail of “truth about UFOs”-type ad from Super Star Heroes #1 (December 1978):


“A UFO is sighted over Centreville, VA in December 2002…exactly one year later, Mike Sterling starts his comics blog. Coincidence?”

BONUS: to fight the coming (or, rather, ongoing) UFO invasion, we’re gonna need a well-armed populace. So scrape together your eleven 1978-dollars and send in for this:


I suspect what kids were expecting (“HA! Take that, car!” [shoots gun, car explodes]) was quite a bit different from what they ended up with (“Oh, look, I can shine a red dot on the wall for the cat to chase”).

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