
THE SLUGGO CODE AUTHORITY
Mike Sterling's Progressive Ruin
Putting the bomp in the bomp-bah-bomp-bah-bomp since 1969






Well, without overly belaboring the topic again, thanks to you folks for responding to my query yesterday about Zero Hour sales. I’m going with It’s Just One of Those Things in regards to why it’s experiencing a sales bump at our shop, a possible combination of my throwing it on the featured book rack, and the Dan Jurgens/possible implications for future events factor. As pal Andres noted, just by my putting the trade on display I obviously contributed to its increased sales, but that alone wouldn’t explain the sudden demand for the actual back issues, except for, as mentioned, possible ties to current DC shenanigans.
In response to commenter Joe, who suggests I put other books on the Featured Graphic Novels shelf and see what happens…that’s pretty much what we do. Right now, we’re using that space for the Walking Dead hardcovers (which have slowed down in sales since Christmas, but still move occasionally), Chew (one of the current Hot Things), Ex Machina (which had bit of a sales spurt up until we put it on the Featured Shelf rack, go figure), and Zero Hour, plus what new books get released each week. Joe suggested that I throw Dark Knight Strikes Again up there, but frankly, that and its predecessor, Dark Knight Returns, already sell pretty regularly from the Batman shelf as it is. Anyway, it’s not working with Ex Machina, as noted, but maybe I’ll try another DC “event” book and see what happens. (Shame Final Night seems to be out of print.)
Commenter Nimbus wonders if maybe, given the involvement of Green Lantern and Parallax in the Zero Hour storyline, that maybe interest in the forthcoming Green Lantern film might have had something to do with it. I actually haven’t seen a GL movie sales bump just yet, aside from some very infrequent requests for “early Green Lantern stories” (which the Green Lantern Chronicles and Showcase Presents Green Lantern books satisfy quite nicely). The GL franchise comics are still selling quite well, having dipped only very slightly since the height of the Blackest Night hoohar, but if there is usual pre-movie release uptick in interest from the general public, they probably couldn’t have picked a worse time to sample a GL comic, what with all the event tie-ins and multitudes of characters who aren’t Hal Jordan and the Red Lanterns vomiting blood or whatever it is they’re doing. But hopefully any of these theoretical new customers will go for the paperback collections, where the worst that’ll happen is that I’ll have to explain/apologize for the whole calling-his-sidekick-“Pieface” thing.
Did I say “without overly belaboring the topic” at the beginning of this? Why, yes, I suppose I did. Um…sorry about that.
Let’s see, what else is going on…ah, I know: folks seem generally pleased that most of DC’s comics have dipped to $2.99 across the board. Too early to tell yet if this is going to have any kind of significant increase in sales…mostly it seems that people who were already buying the $3.99 series are glad to be only paying $2.99 for them now. Haven’t heard any complaints or even many comments about the story page count dipping down to 20, but most of the DCs I’ve read in the last couple of weeks have been pretty heavy on plot and dialogue and the two extra pages weren’t missed. Of course, that may simply be the result of 22-page scripts being squeezed into 20 pages (which I’ve heard at least one comic writer confirm was the case with his script), but we’ll see what happens once we’re sure everyone’s writing for 20 pages. So long as we’re not getting half of those pages as splashes, everything should be fine.
Speaking of new comics, here’s some stuff coming out this week:

I bring that up because it’s kinda sort happening again, only with the customers who are actually walking into our shop, and with DC’s 1994 “event” series Zero Hour: Crisis in Time.
Now, I thought part of it may be that the trade paperback collecting the series was just recently reissued in a new printing…but that printing was dated 2006, which isn’t as recent as I thought.
It basically started when Employee Aaron noted that we were out of the Zero Hour trade, so I put in a reorder, and when it showed up, we just put in on the new arrivals bookshelf, intending eventually to file it onto the regular bookshelves. And it sold. Immediately. So I ordered another one, and when that came in, we put it on a little “featured graphic novels” shelf that we have. And it sold again.
And it keeps happening. And it isn’t just that we’re displaying it to customers and it’s an impulse buy. I’ve had multiple requests from folks looking for the copies of the five issue run of the series, whether or not the book itself is on display. Sometimes I get requests before I’ve restocked the Zero Hour bin after the previous sale, and I have to scurry back into the backroom and pull more sets.
I realize I’m making it sound like we’re selling hundreds of these things, and we’re not. It’s more like a dozen and a half or so over a few weeks, but given that sales on both the back issues and the collection have been hovering around slim-to-none for well over a decade and half, this sudden upswing in demand can’t help but stand out. I’ve probably sold more Zero Hour, in either format, in the last month than I have in the previous five years.
So, I’m wondering what’s the deal. When I noted this on the Twitter, pal Andres, who was one of the folks who purchased a copy of the trade from us, replied that he’d simply missed it the first time around and picked it up. He also opined that it may be a result of the current popularity of the Green Lantern franchise (as Hal Jordon is prominently featured in the series), which is possible, I suppose. Plus, there’s the fact that Dan Jurgens wrote and drew the series, and he’s one of DC’s more dependable creators, and a lot of the time-travel themes and characters he likes to explore (recently in Booster Gold and currently in the new Time Masters mini) are in this comic. (And there was that Booster Gold Zero Hour tie-in in the most recent series, but that was published a couple of years ago and doesn’t seem to have a whole lot to do with the current interest.) Or maybe it’s just that it’s a fun and colorful superhero story, with lots of guys and gals flyin’ around and punching each other, with some time travel stuff mixed in, and some nice Jurgens/Ordway art.
None of that explains why people are deciding to look for it and buy it now. Just coincidence? Something in the comic news media or a price-guide push or a footnoted “* see Zero Hour #3 for details! – Editor” in a comic I didn’t read? I suppose the next step is quizzing the customers about it, but I probably annoy them enough as it is.
…
Of course, simply by making a big deal about it here, we’ll now never sell another copy. Wouldn’t that just figure.
If any of you folks out there have noticed a similar upswing in sales of this series, or perhaps have your own theories, or even just believe I’m thinking about this too much, let me know in the comments.

Just look at it:

I’m not 100% positive, but the person does appear to be a woman, judging by what seems to be earrings visible in the image:

As to the text of the ad itself: the “can be used over and over again” statement leaves out the fact that if you do use it over and over again, your friends will eventually turn on you and kill you.
In conclusion…the exploding pen: harmless!
And then there was the time when I won the eBay auction for this awesome original Fred Hembeck sketch:

There was another recent Hembeck sketch auction that I was tempted by, but alas, couldn’t squeeze that into the budget this time around. Still recovering from Christmas an’ all, don’t you know. (Thanks to pal Dorian for informing me of these auctions…I spend so much time selling things on the eBay that I rarely do any actual shopping there!)
Speaking of Sluggo, which is a rare around these parts I realize, Boing Boing’s David Pescovitz put up a post about Sluggo expressing his inner beatnik. In the comments there, Twitter pal MrJM was good enough to remind folks about my Sluggo Saturday shenanigans, which Mr. Pescovitz responded by describing that little project of mine as “so much fun,” which was much appreciated.
Pal Andres also turns up in the comments, blaming me for hooking him on Nancy and Sluggo. I am an enabler.
One other person in the comments wonders if the two Sluggo beatnik panels presented there are from the same strip, or even by the same artist…and another person notes that he believes one of the panels is by noted Nancy-ologist Bill Griffith. Well, I can assure both these folks that 1) the panels are from the same strip, 2) the strip is by Ernie Bushmiller, and 3) the strip in question appears in Ernie Bushmiller’s Nancy Vol. 4 (a flip book with “Bums, Beatniks and Hippies” on one side, “Artists and Con Artists” on the other), published by Kitchen Sink Press in 1991.
But anyway…”hello” to any new folks popping in! I’m Mike, I sell funnybooks for a living, and I like Sluggo and Swamp Thing and All Star Batman and Robin. …Hey, wait, where are you going? Come back!