Mike Sterling's Progressive RuinWhere legends live since 1969

You’re going to see “Marvel” a lot in this post.

§ December 1st, 2023 § Filed under 1990s Sins, publishing § 7 Comments

Well, I’m not sure how I’m going to do this. I don’t particularly want to start another series of posts in the middle of wrapping up the “Favorite ’80s Comics” thing and you know my Variant Cover-age is still technically unfinished. But what the heck, let’s at let’s look at what you’ve got to say about what single comic book is the most 1990s.

As a reminder, I’m starting with the idea that X-Force #1 as the most symbolic of the comics industry of the decade, with both its artistry and the cynical marketing ploys of the publisher. I’ve written about the title once or twice and you can read more about what I think of the title there, if you are so inclined.

So let’s start off with none other than the dreaded, the infamous, the vastly-overordered Turok Dinosaur Hunter #1 (Valiant Comics, 1993) as first suggested by Matthew and seconded by several others:

Now have I talked about this comic before on this site? Friends, I have a category specifically for Turok. You can click that link and see what I’ve said in the past.

But, in short, Turok Dinosaur Hunter #1 is a very good example of retailers thinking past performance is indicative of future results. In this case, Valiant was a “hot” company in the early ’90s, goosed along by Wizard Magazine, with demand being high for both new and back issues, sometimes commanding huge prices. When it came time to place orders for Turok #1, it seemed like ordering high was a safe bet, not only because it was a new Valiant first issue and sure to sell, but because it was another revival of an older popular comic book character

And lots were ordered Lots of lots. I know at the shop where I worked at the time, we got an awfully robust pile of them. Again, in an effort to keep this reasonably succinct, I’ll just to the spoiler and tell you that this comic did not sell up to expectations. As I’ve said before, the comic actually sold pretty well in-store, at least for us, but just not anywhere near to what was ordered. A lot of retailers ended up dumping these in their bargain bins. Others…went to more extreme measures.

So let’s put this comic in the “Overordering” slot of 1990s Comics Sins, I suppose. It also had a gimmick cover (a chromium card attached to an embossed background) and while the gimmick was part of the problem, and perhaps fed into the hype that fed the orders in turn, “Overordering” is what this comic represents, at least to me.

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Next up is Todd McFarlane’s Spider-Man #1 (Marvel, 1990), as suggested by Chris B:

I wrote a lot about this comic in my Variant Cover-Age series, and let’s not beat around the bush: the 1990s Comics Sin here is clearly “Variants.” Particularly the entirely pointless “bagged” variants…bagged not because they contain a trading card or something, but simply bagged to have another version of the comic to sell. The one pictured above even cost a quarter more, because…they could? The green bagged one cost the same $1.75 as the unbagged copies, so the black one…had no cover price printed on the actual cover, so that cost 25 cents more, I guess.

There are sub-categories for this particular comic, such as “Comic Built Around Hot Artist” or “New #1 for Established Character” (distinct from “Relaunched with New #1,” if you’ll allow me to split hairs). But “Variant” I think fits the best, a cynical ploy by a publisher to get collectors to buy multiple copies of the same book, for (in the case of the bagged versions) the least of reasons.

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Here comes ScienceGiant with his excellent contribution of Spider-Man Maximum Clonage Alpha (Marvel, 1995) with its chromium cover:

My initial instinct was to put this in the category of “Gimmick Cover” (as opposed to “Variant”) since, I mean, look at it. Well, the pic above doesn’t really do it justice. You have to see it in its full shiny metallic glory for the full impact.

But it’s not just the fancy cover that makes it 1990s. It’s that it’s part of a “Big Event” (in this case, the ever continuing Spider-Clone Saga, that in some ways is still going on even now). I can see my category idea falling apart already, but “Gimmick Cover” and “Big Event” seem to be hand-in-hand here as far as 1990s Comics Sins go.

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I think Thom H. has an interesting entry here that he explains quite well, Fantastic Four #375 (Marvel, 1993):

Again, the scan doesn’t quite get across the shiny foil-y bits of the cover, but I think you get the important points. To wit, per Thom H.:

“A lesser-known but equally offensive example of ’90s excess: Fantastic Four #375 (prism foil cover featuring shoulder armor, giant guns, an unnecessarily ‘sexy’ costume, and multi-pocket jackets).

“Once ‘kewl’ ’90s style has infected comic book’s first family, I feel like it’s truly reached its zenith.”

Yeah, that about sums it up. (Though I have to point out “375th anniversary,” just to be pedantic.) I think the content here is more important than the gimmick (or is it variant…did the newsstand cover have the foil highlights too, I can’t tell from the scans), so this would probably go in the “Kewl Style” category.

To be fair, it’s more about the accoutrements and the clothing than the actual artwork, which is by Paul Ryan and is perfectly fine. We’ll be getting to another “Kewl Style” category member shortly where the art itself is the key to its submission.

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But not too shortly because that’s it for today. We’ll continue back here on Monday. Thanks for reading and participating, pals!