It’s an Eniac, Eniac on the floor / And it’s selling like it’s never sold before.

§ March 5th, 2021 § Filed under publishing, retailing, self-promotion § 7 Comments


So anyway, here we are, in this post Bad Idea Comics release-of-Eniac-#1 world. You’re probably been hearing about it on the comic news sites or on your TickingTocks or whatever, or you may even have read about the company and my participation in it on my very site about a year ago. But in short: comic publisher produces new comics, available only at a select number of stores around the world.

But Eniac #1 is out now, like I said…when they announced they were going to use Diamond Comics to distribute their books, I was sweating it a bit, given the number of boners they’ve pulled of late regarding books just straight up not showing up and not having the stock to replace them. With initial orders on Eniac being only partially filled with first printing due to orders being much higher than anticipated, and the balance with the black-logoed “Not First Printings,” if my order of first printings didn’t show up I suspect there’s no way I’d be able to get replacements. Especially with my shipment arriving a day later than normal this week, which would mean being the last in line calling in my shortages.

All that worry was for naught (at least for Eniac, no so much for that order of Oingo Boingo comics I was highly anticipating which didn’t manage to make it into my shipment) and a Bad Idea time was had by all at the shop. Bad Idea provided a special button, pictured here:

…to be given to the first person to actually purchase an issue of Eniac in the shop. And that person was Jessica, pictured here on the store’s Instagram.

And there was this personalized video provided by the publisher, where Eniac writer Matt Kindt his own self extols the viewer to go to Sterling Silver Comics for your copy:

I had a lot of mail order customers for this comic, which probably shouldn’t come as a surprise given the relative scarcity of retailers carrying it. Walked over to the post office Thursday morning with a cart full of packages, in fact, and it’s a good thing I restocked my cardboard comic mailers for this very purpose. So all in all…with lots of folks excited about the book, with plenty of new faces coming into the store looking for it, and plenty of copies sent across the country, I’d say Eniac #1 was a success for me.

Of course, the question remains if this demand will continue for future issues of the series, or for other titles from the publisher. I did have at least a couple of mail order people who requested #1 tell me they weren’t interested in #2, which is a shame and I hope they change their mind if they read it (and that’s a big “IF” which I’ll talk about in a moment). However, far more customers asked for all issues of Eniac, if not “all Bad Idea,” so that’s a good sign at least for continuing sales.

…So you know how over the last week or so I’ve been talking about speculation in comics, and how new collectibles are almost being forced into having value given that actual rare and valuable comics are in even shorter supply than normal.

Well, guess what happens when something that may actually be (at least regionally) scarce enters the market? Folks lose their minds. When I poked in on eBay early today I was copies of the white-logoed first print listed at hundreds of dollars. Just checking now the black-logoed second prints are at $30 or more. The freebie promo comics ballyhooing the Bad Idea line, the very ones I’m still giving away for free at my front counter, are getting listed at $10 a pop on average.I even saw one of the buttons listed with a Buy-It-Now of $470 (with “free shipping,” gee how generous). And yes, I checked, there have been sales on these at around there prices. Well, maybe not the button. Yet.

The official sales agreement retailers entered into with Bad Idea specifies that they can’t sell the comic for more than cover prices for the next thirty days, so presumably most of these eBay sellers are individual buyers trying to make a fast buck on the New Hot Thing (I know I had more than a couple come buy their copy today.) What’s interesting is that another stipulation is that retailers could only sell one copy per person, which has me wondering about the seller I just saw with the 2nd print listed at $29.95 and 28 sold already:


Either this seller is a comics retailer, or friends with a comics retailer and selling them on his behalf, or a fella who walked into his local shop 28+ times with a large variety of disguises and questionable accents.

I know Bad Idea frowns on this behavior…this announcement on Twitter (which I also received via email) telling everyone they bounced a seller from the program permanently for violating these rules was a clear warning to other stores. But of course that’s not going to stop individuals from doing whatever they want with their copies.

…Following that tweet from Bad Idea is some spirited discussion as to whether or not that enforced cover price is a good idea, or if retailers should be allowed to take advantage of the current secondary market, and some grumbling about the “one-per-customer” rule. I didn’t have any complaints regarding the latter…a few customers tried to buy more than one, but were completly understanding when I told them they couldn’t. Thank goodness, I didn’t feel like getting screamed at in the middle of my store.

To be honest, I had my questions about the pricing thing, as I thought the “Manufacturer’s Suggested Retail Price” wasn’t an enforceable fixed price, but one that could be freely adjusted as the situation warrants. Hence, you know, back issues pricing. But I took a look at the FTC website” and found this bit of business:

“If a manufacturer, on its own, adopts a policy regarding a desired level of prices, the law allows the manufacturer to deal only with retailers who agree to that policy. A manufacturer also may stop dealing with a retailer that does not follow its resale price policy. That is, a manufacturer can implement a dealer policy on a ‘take it or leave it’ basis.”

…which I feel like probably covers Bad Idea’s situation, allowing them to set a price. However, please note I am no Legalese Expert, so maybe someone can help clarify.

I realize after all this I haven’t said anything about the comic itself, which is mostly because my comic readin’ time at home has been curtailed a bit, combined with my slower reading nowadays because of my eyeball troubles. But it’s a striking book with that deep red cover and thick cover…it grabs your attention, certainly. It’s on the read list for tonight…I’m looking forward to it. Here’s hoping future releases generate equal excitement. The industry sure could use some…even if the shadow of speculation is in tow.

• • •

Over on the Patreon, I’ve added another short audio bit, this time discussing the delivery of new comic shipments. It’s fun doing these, and it’s even fun to go through with the editing program and cut out the “uhs,” the swallows, and that notification noise my phone made while recording.

I’m glad to be able to start providing some new content over there again (only $1 a month to get it all!). I’ll also be restarting Swamp Thing-a-Thon again soon, and I should have another sample entry, my coverage of issue #1 from the 1970s, up here on this site this weekend.

Thanks for reading, and I’ll see you soon.

7 Responses to “It’s an Eniac, Eniac on the floor / And it’s selling like it’s never sold before.”

  • Bully says:

    So (rhetorical question): is it a GOOD comic?

    (You don’t have to answer that, Mike.)

  • Mikester says:

    Hi Bully! I really did feel a little silly writing this post without having read the comic first…I wanted to, but just didn’t have the time and I preferred that this post come out this week rather than next. But, I do have to say, judging by the creative team involved, and just by my brief browse of the issue…yeah, looks good! Hope people take some time away from prepping their copies for CGC to actually check it out.

  • Robcat says:

    Don’t they also have a policy like “you must order future issues at the same numbers as your first issue”? How’s that working for you? Maybe I’m asking too early. I would guess you’d know better in a couple months.

  • ExistentialMan says:

    I’m gonna go with option three: “a fella who walked into his local shop 28+ times with a large variety of disguises and questionable accents” just because it seems most feasible.

  • […] So let’s cover a couple of questions from last week…first up is Robcat (“Bobbykitten” when he was little) who asks […]

  • Teaflax says:

    I may have missed it in my reading, but why is this comic a big deal?

  • Mikester says:

    Teaflax – in short, it’s the first release from a new publisher that’s only distributing to select comic shops instead of being available for order by everyone. On top of that, due to the large demand, orders for the “first printing” could only be partially filled, resulting in orders being half-filled with second printings. The perceived scare supply and limited availability have stirred up a marketplace already prone towards speculation on any item that seems at least somewhat rare and desirable.

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