On the comic shelves this week, a couple of comics by Close Personal Friends that I wish to point out to you, the potential readers of such:
First off is Fixation #1, part of the new line of crime comics from IDW:
This is written by Amy Chase, one of my regular customers and a Special Guest at the last couple of Free Comic Book Day events at the shop (here’s a nice photo of her at one, in her swell shirt), with some great art by Savanna Mayer (whose work you saw in Return to Sleepy Hollow, amongst other books). There’s moider at a convention celebrating the anniversary of a popular vampire film, but is it more than just an unstable fan? Read the comic and find out!
Also, listen to Amy chat about the series on the Cryptid Creator Corner podcast.
Also out this week is the Major Taylor hardcover from Drawn and Quarterly, about the first Black world champion cyclist:
…written and drawn by my old, old pal Fred Noland. I’ve known Fred since he was but a young’un, probably at least since the late ’80s. He was also part of the Full Frontal Harvey crew, our mini-comics concern from the mid-1990s-ish, which I’ve written about a bit. He’s had plenty of comics output since then, and you can see and read plenty of examples right here. And here. And if you’re in Berkeley, CA in a couple of weeks, you can see him in person!
Look, I just Googled Fred to see what I can link to here, and hoo boy there is A LOT. I mean, check it out, he’s everywhere. And good on him, Fred is a good guy and deserves all the success he gets.
In response to my post about Marvel’s Midnight shenanigans, Dallas asks
“Your shoppe didn’t get the pdfs from a couple weeks ago for each of the #1 issues?”
Well, here’s the thing. My comic shop email box gets an enormous amount of messages. I mean, it’s so much, you guys. Personal emails from customers and other Real People get priority, then messages that look like they may directly impact my business (like sale notifications from eBay, or bank stuff), then emails from distributors and creators and publishers, then all the business loan/V1Agr4 come-ons, then messages from pal Ian.
I’m sure I’m missing a category, but the point is I get a lot to sort through over the course of my day, on top of already doing stuff just in-store to run my business, so there’s only so much time I can devote to the ol’ inbox. Like, the Real People Messages I obviously spend time on, but the distributor etc. emails I sometimes just look at briefly, or not at all. Maybe it’s just a brief glance to see if there’s anything that immediately needs my attention (like “Hi Mike, this is Distributor X, we’re dropping your discount to 2% unless we hear from you in the next four hours”), or if it’s a sales pitch (“Don’t forget to up your orders on Unicycle Tragedy #182 because something big we’re not explaining is going to happen in it!”).
In short, there’s a lot to go through, and, yes, sometimes something slips through the cracks. Like that email with the downloadable Midnight PDFs, which I tried to download right now but they’re already removed from the server. Ah, well. I mean, honestly, if I barely have time to get through emails, how much time am I going to spend reading full issue PDFs? …Okay, again, I really do try to at least give even the PDFs a once-over, but the number of times that sort of thing has influenced my order numbers is exactly zero. Whether or not I think something is great doesn’t matter, it’s what the customers want that matters, and my tastes don’t necessarily jibe with theirs. Otherwise that Santos Sisters issue with Flaming Carrot would have been my best-selling book of the month.
Yes, I suppose one could glean from a PDF the possible quality of a comic, and how that might impact comic sales, but that’s still a nebulous thing upon which to base one’s orders. The only real gauge for comic orders is comic sales, and sometimes, like with a new thing such as these Midnight books, we won’t know how well they’ll do until we see how well they do. I could have perused that Midnight: Fantastic Four #1, thought it was the greatest comic I’ve ever read, ordered a royal buttload of copies, and then see it wither on the rack as all the customers turned up their noses at having to start yet another event.
I actually think it’s going to sell fine, though we’ll see where things go with #2.
I do appreciate the advance PDFs…I know publishers are hesitant, they don’t want spoilers turning up on theresreallyasiteforcomicsgossipreadbylikeadults.lu weeks ahead of release, and I really should make more of an effort. However, to be completely honest, their impact on my ordering decisions is minimal, particularly in these days when orders are pretty close to the bone on most titles, both regular ongoings and new debuts. Like I said in that post, it feels like Marvel wants to get something comparable to Absolute Batman‘s seemingly-undying shelf life.
As hard as it may be to believe now, even that new Bat-title got relatively conservative orders from me. I ordered higher because 1) it’s a new imprint from DC that 2) is kicking off with a Batman book. And while I did sell through that order, it didn’t happen immediately. Over time I learned what the regular order numbers should be. Would an advance PDF (or in this particular case, the “ashcans” I received) have affected my ordering? No, not really.
I’m not saying advanced PDFs are not useful to others in deciding their order numbers. I just don’t put a lot of emphasis on them myself. Maybe that’ll change, maybe I’ll incorporate that information on a case-by-case basis. But reading a comic book that’s actually in my hand does more for my appreciation and experience than looking at a file on a screen…and if it’s a good one, I’ll definitely let my customers know about it. And if sales go up, so do my orders. It’s a more evidence-based method of ordering, and one that’s worked well for me over the years.