The shocking return of VARIANT TALK.

§ October 11th, 2024 § Filed under pal plugging, question time, self-promotion, variant covers § 15 Comments

First, a couple of things:

One, I finally got a Threads account open under my original personal Instagram account name, mikesterjr. For various reasons I had opened one up under a different name, but ignore that one if you know about it…”mikesterjr” is where you’ll find me there. (Alas, “mikester” and “mikesterling” were taken by folks surely unworthy of my good name.) Anyway, not that I need another social media thing (Bluesky is mostly enough for me right now), but in this scary post-Xwitter world, I’m just trying to hedge my bets.

Two, blogging-and-birthday-brother Andrew is doing his Halloween Countdown over on Armagideon Time. One of my all-time favorite writers on these here internets.

Three, let’s try to get to another of your questions:

JohnJ hits me with

“How in the world do you decide how many variant covers to order of some books, especially with DC’s extra dollar for variant cardstock covers?
The multiple covers bit started when I still was ordering comics in the 90s and it drove me nuts. It’s got to be ten times worse today with damn near every book having multiple covers.
How about the blank covers for sketches? Do you have customers that ask for those?”

Yeah, I occasionally think about how good we had it in the ’90s in regards to variants. At the time, it was annoying because, unless it was a ratio variant where we had to reach certain ordering plateaus to get that 1 in 25/50/100 copy, guessing what covers customers were going to want was quite the trick.

And it’s even more of a trick now, given that nearly every Marvel and DC comic has multiple covers, and many Image books have variants, and several Dark Horse comics have variants, and oy Dynamite Comics….

For the most part, the customers mostly want the main (or “A”) covers, although some folks don’t care what cover they get. I order enough “A”s to cover pulls and rack sales, and a smaller number of each variant for impulse buys and for those occasions when people prefer that variant to the main cover.

In the case of DC, where the variants can cost a buck (or more, if it’s a fancier variant with extra embossing or whatever), I’m a little more stingy about ordering some of those, sometimes just getting one or two copies, or maybe skipping a variant entirely if past sales data for a title indicates a big fat “nobody cares” on those. But if it’s a variant by Jim Lee or Artgerm, I’ll get a few extras because those always sell well.

For Marvel and other companies, the variants all have the same cover price (aside from the ratio variants, though I’ll sometimes just put the 1 in 10 covers out at regular price) so I feel a little more comfortable ordering extras on those. Like I said, “A” covers are generally preferred, so I’ll order heavier on those, though I notice on indie titles, some people don’t much care which cover they get. It’s the Marvels where customers are a little more insistent on getting the main cover if possible.

At this point, I’ve been ordering these long enough to get a general feel for what covers sell in what quantities, though sometimes I’ll get surprised by demand (like, it took some reordering to get enough of the recent Doctor Doom variants on some recent Marvels), but my typical strategy of “lots of ‘A’s, a coupe or three of the variants” works out. And I can usually place reorders if necessary.

I do have some customers who get every variant (or close to) of their favorite titles, so I make sure to accommodate them. And sometime a comic will pop up in the order form with more individual variants for me to order than copies I sell in the store, so I order enough “A”s and then pick and choose the likely variants that might sell, and hope for the best.

As for blank covers…I don’t always order those, but it depends on the title. I went ahead and got a copy of the blank Absolute Batman #1, for example (which as of this writing hasn’t sold yet, though I blew through all the other variants for this title in short order). Once in a blue moon I have someone show up asking for every sketch cover I have in the shop, so I like to have a few of those available.

I feel like, even as much of rambling answer I gave there, more discussion may be necessary. I mean, aside from the year or so I was doing these themed variant cover posts. Anyway, if any clarification is needed, just let me know.

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Also, wish my dad a happy birthday today. He reads the site, so he’ll see it!

15 Responses to “The shocking return of VARIANT TALK.”