Turns out I was doing a lot of worrywarting about nothing, because my first Free Comic Book Day at my new shop
turned out just fine. Sales goals I wanted to reach were reached and surpassed, lots of comics were given away, and lots of people came away from my shop very happy.
We stayed at the shop ’til about 11 PM the night before getting everything set up, so there wasn’t a whole lot of prep needed Saturday morning. I arrived at the shop about an hour before opening time, and there was already the beginnings of a line waiting outside, which I took as a good sign. As soon as I did open the doors, the store filled up fairly quickly, and the first picture on the page from yesterday’s post was taken just a couple of minutes after the day began. The first couple of hours were the busiest, with the store packed full of customers, though business generally remained steady throughout the day. The one time of the day there were no customers wasn’t until in the last hour we were open, and even then that only lasted for a couple of minutes before the next wave of folks hit.
So, I’d have to say, this was a very, very successful day. I have to admit, I had a few restless nights prior, worrying about how it was going to go, but it all worked out great.
As it turned out, my actual orders on the FCBD books were just about right. I probably could have ordered more of some titles, but for the most part the titles I thought would move more slowly and ordered less on did in fact move more slowly, and the ones I ordered tons of were grabbed by everybody, which was okay because, after all, I ordered tons of them. My big fear was that I would run out of everything and just have a stack of Secret Wars #0 at the end of the day — “Um, please help yourself to our one free comic” — but at the end I still had copies of about eight or nine titles on the tables, so latecomers still had a good selection of books to carry away. I do have leftovers, which is fine…those will work as in-store giveaways or donations to libraries, and stuff like Secret Wars #0 will still be in demand from customers for a while yet.
One thing I heard a lot during the day was several people telling me this was their first visit to the shop, so that was nice. I know a thing to do is to tour several shops in an area, seeing what each was offering for the big day, so folks who hadn’t been by before had extra incentive to stop in. Most of them seemed pretty pleased with my store, which was very satisfying. Plus, I heard from a handful of folks that this was their first time at a comic shop ever, so how ’bout that?
At one point pal Nat (who as I noted the other day, was there giving away copies of graphic novels he’d written, and whom you can see in the third photo) noted how it’s been said that comics shops had a dearth of women and children as clientele…and then gestured toward the customers who were in the store at that point. Customers who were almost entirely women and children.
Stopping by the shop was old pal Mathew Digges, late of Awesome Hospital, who dropped off a little bit of that comics-making fortune he’s acquired, as well as gifting me with a print copy of The Creep Crew which he’s doing with Dylan Todd and Pete Toms:
It’s pretty great. This is the kind of thing a Big Comics Publisher would pick up if they had any sense. You can (eventually) read more about it at TheCreepCrew.com
Um, let’s see…anything else? I did have to chase off one shirtless burnout on a bicycle rambling on and on about Hermann Hesse, of all things, who was bothering customers out in front of my shop who were trying to go through the bargain boxes I had placed there. He rode off, bravely mouthing off at me once he was across the parking lot. Eh, whatever, dude…I own a comic book store, so I win.
Oh, and yes, for those of you wondering: the local high school was having its prom that same day, thus explaining where those nattily-dressed youngsters in the last photo came from.
I also had my worries about customer flow through the store, since this was a much smaller space than what I was used to, and I had to move fixtures around to make space for FCBD tables. However, people had no problem getting around, and while it was crowded, there didn’t seem to be too many traffic jams in the store. I occasionally had some long-ish lines at the register but that never appeared to interfere with in-store movement.
I do wish I had taken a little more care in noting the original positions of my fixtures, because now that I’ve moved them back, I don’t think they’re in quite the previous places they were. I mean, we’re talking maybe inches off, if even that, but that’s enough to distract me. And by “distract me,” I don’t mean “drive me completely crazy,” why would you even think that. That’s not true at all. AT ALL.
So anyway, Free Comic Book Day was a huge success for me. I think I’ll do it again next year, I guess.
Thanks to all the customers who dropped by, and thanks to my girlfriend Nora, my dad, pal Nat, and pal Dorian for helping out. I couldn’t have done it on my own. Well, maybe I could have, but then that would be a picture of me real-dead at the top of this post, instead of fake-dead.