In response to my not-at-all-about-Batman-#50 post from the other day, I’ve had a few folks here and there note that a “these characters get married!” comics event isn’t really the same as a “this character dies!” event, and, well, yeah, sure. There’s more of an implied permanence, I think, with marriage in comics, versus a death in a comic basically having the “well, how will our hero get out of this one?” question implied. (Though maybe that question is implied in the former situation as well…joking, I’m joking.)
However, to clarify my thoughts on the matter…I don’t think the nature of the event itself matters so much as the fact a specific event was specifically marketed and then not delivered. It’s kind of a moot point now, I suppose, as the initial sales window for Batman #50 has come and gone, and hopefully retailers managed to sell the majority of their copies that they almost certainly ordered large-ish numbers on. I mean, yes, realistically, Batman and Catwoman shouldn’t get married, such a major change to iconic characters may be too much…but then again, Superman and Lois Lane are married. And have a kid. And for that matter, Batman has a child as well. Those are all fairly significant changes to the status quo, so yet another marriage didn’t seem entirely out of the question. And besides, all these changes could be swept away in the next series of relaunches/reboots when everyone gets tired of dealing with them.
Like I said, no beef with the story itself, or the tie-in “Prelude to the Wedding” issues and whatnot. But the “invitation” postcards and retailers being encouraged to do in-store celebrations…that’s the sort of thing that seemingly should only be occurring with an event that’s actually happening, not “FAKE-OUT! Nothing’s changed!”
It reminds me in a little way of the Fantastic Four issue where it was promoted as a big deal character death (complete with putting the issue in a black polybag deliberately reminiscent of the “Death of Superman” issue) and it was reasonably clear within the story itself that there wasn’t really any death happening. I wrote about it way back when, and yeah, a character goes missing, and the rest of the team is bummed and thinking he’s dead, but…it just felt like marketing overhyping a minor plot line that would get resolved in short order. I mean, most character death stories are like that, I guess, but this one in particular. Under normal circumstances that issue would have been follwed by the next one emblazoned “THE SEARTH FOR THE HUMAN TORCH!” and then we’d have that goin’ on for four or five issues.
So that’s that. I know a lot of you agree with me that the Batman “event” build-up was misleading, which I appreciate. Everything sold great anyway, so yeah yeah, I know, what are you complaining about, Mike? I just hope it doesn’t encourage more fake-outs: “hey, if we just TELL them that Iron Man is going to lose a leg in isue #12 and then never actually do it…they’re still gonna buy it!”
Okay, no Batman marriage stuff in the next post…I mostly promise!























