So the new hot book of the week is Dynamite’s Ben 10 #1, based on the cartoon from some years back and apparently in short supply in these here parts. Notably, this wasn’t an item that flew off the shelves to the normal New Comics Wednesday crowd, but rather primarily moved to new customers who came in the next day…presumably fans who heard about the book online via whatever fan channels exist for the property.
Apparently it had relatively high orders for an indie book, though as that article breaks it down, actual regular copies available to all stores (outside the “blind bags” and the retailer exclusives) were only about two-thirds of the print run. And like every book from Dynamite, there were multiple free-to-order variants, and multiple ratio variants, and the pricier foil covers, and so on.
I got multiple calls to the store looking for copies of this, from, as I noted on the Blooskees, increasingly more distant area codes, so it very much appears that demand far outsripped the available supply. And when something like that happens, the speculators start to get involved, further diminishing available copies for anyone actually interested in reading the comic.
Though I have to admit, my comics-retailer sense (in that if any of us have any sense) was telling me that most of my inquiries were coming from the fans, not the folks looking for eBay-flipping opportunities. So realistically, I don’t know how many Ben 10 #1 were immediately packed away into Gemini cardboard mailers addressed to CGC, but I’m sure it’s a non-zero percentage.
And that being the case, the big question is…what to order on #2? The Final Order Cutoff date on the second issue is next Monday, which gives me a few days to gauge actual demand. Now, I could probably have sold two to three times the copies of #1 over what I initially ordered, which wasn’t a huge amount (more on that in a moment), but it could be a mistake to drastically raise my orders on the next installment.
One, it’s a first issue, where demand is generally highest. Two, a lot of the folks weren’t regular comic buyers, which isn’t a bad thing, of course, but they’re just not in the habit of returning to a comic shop once a month to get the latest issue, and many may not return having had their interest slated with a single comic. And Three, there’s the speculator factor, who are only interested in comics were demand outstrips supply, and certainly won’t pick up any copies of a reasonably ordered second issue.
That’s not all cut ‘n’ dried, of course, but that’s just a basic distillation of what I have to consider. And then there’s the reason I didn’t order overly high in the first place, and that’s the gradually diminishing returns on Dynamite’s cartoon nostalgia comics.
Most of them started strong: Thundercats, Gargoyles, Space Ghost, Thundarr, and so on. But as time and series and spin-offs wore on, sales on the first two shrank to a very small core audience, and Thundarr‘s sales collapsed almost immediately. Space Ghost remains a relatively strong seller, but even that is only moving about half the copies it did when it first arrived on my racks.
That’s perfectly normal…most comic book series see attrition over time (with the possible exception of the perpetual motion machine that is Absolute Batman, but even that may see its time eventually). It’s no comment on their quality, it’s just a thing that happens. But when it came time to order on a Ben 10, I had to consider the apparent diminishing returns on these sorts of comics, and the fact that previous Ben 10 releases, like graphic novels, barely moved at all for me.
And I had to consider, “who was going to buy this?” I get a lot of kids who pass through the shop, but in general they don’t pay any attention to the Old TV Cartoons That Are Back in Comic Form genre. I mean, there’s always one or two, but usually they’re more interested in manga or Dog Man or the like. But I account for those sales too. Then I had to think “how many of the adults who come in here are going to care about a Ben 10 comic?” and I figured “probably the same number that still care about Thundercats and Gargoyles,” so that went into the ol’ brainpan for some thinkin’.
What I usually don’t consider (and this may be a bit of a broken record for you longtime readers here) is The Secret Other Thing, which is “people who don’t normally buy comics coming in to buy comics.” You can’t depend on that. There are plenty of comic books that come out every month were you can say “well, the general public may decide they need This Comic, so I better order lots!” but 99% of the time, they won’t.
But this 1% of the time, they did. And, that’s just what happens I guess. It’s nice when it does, and even nicer if I’m prepared for it, which is almost impossible to be so. But I did have copies on the shelves for the few lucky people who popped by and called early enough on Thursday to grab some copies, so I at least made some people happy.
What to order on #2? Probably more than I ordered on #1, but I’m not going to go buckwild. This could be a case where the demand normalizes right away, or drops almost entirely, like an Image Comics second issue, and I’m stuck with a few issues and need to drop numbers on #3. Or demand will meet my educated guess and I’ll be able to satisfy a larger number of new customers. I’ll find out in about a month or so.
Mike: my father was a cop. Buckwild means something different in Chicago. Just sayin.
Never seen Ben 10, because I didn’t have cable when it was on, but given the pedigree of it (created by a bunch of comics guys), one of whom is writing this relaunch and is one of the best American comics writers (Joe Casey), I’d wager this is going to have legs.
Ben 10 started in 2010 and went on for a long time under many different names and mutations. Ben himself grew into a teenager and the series drifted from silly to serious. I take it from the cover above this Ben is back to basics.
I saw some of the early episodes when they were new and thought the show was clumsy and hacky, and wasn’t doing anything special. Ben’s cousin Gwen just suddenly became a witch with no explanation at one point. She just suddenly was. However given how long it was on, and how it grew with its audience, I can see why they’d want to come back for more.
Cartoon nostalgia, but never the right kind of cartoon nostalgia: I’d pay for a ‘Drak Pack’ comic; in fact I’m surprised it’s never been rebooted.
Failing that, enough of nostalgia — a ‘Helluva Boss’ comic with F-bombs and everything, please.