Mike Sterling's Progressive RuinAlone, unmourned, and unloved since 1969

And was Prison Jumpsuit Luthor even areound at the same time as this? I can’t even remember now.

§ July 18th, 2022 § Filed under mad magazine, publishing § 4 Comments

So I was processing some new acquisitions at the shop (said shop being Sterling Silver Comics in lovely midtown Camarillo, CA — shop early, shop often) when I peeped my peepers at the back cover of Cracked #317 (July 1997):

I don’t know why this struck me as oddly as it did. It feels awfully…insular a gag to put in a nationally-distributed magazine, maybe? The whole “Electric Superman” thing (featured in this long-ago post of mine with the possibly increasingly-inaccurate title) got some real world coverage at the time, as I recall, but I don’t feel like it was a lot. Remember, by 1997 non-comics-initiated folks were still coming into the shop, seeing Superman titles on the stands, and asking “hold on, isn’t he dead?” That feels like it was the primary public perception of Superman at the time. Not to mention comics were still in, or crawling out of, a market crash, so they didn’t have the huge cultural cache they did only a few years prior.

But of course, not every gag needs to, over even can, hit with everybody, and this one (drawn by Alan Kupperberg) may have received a brief flicker of amusement from those Cracked readers who also had a foot in the door of the comics hobby and were aware of Superman’s then-current status.

I know, I know, I’m overthinking it. Maybe the gag was conceived during that very brief window the new costume was getting some publicity and everyone thought “oh, yeah, this’ll still be a thing everyone will be talking about in three or four months.” Or maybe Cracked was increasingly being sold through the direct comics market and thus more likely to find readers who’d appreciate this joke.

Anyway, I just thought it was odd. Also, “person getting shot is funny” doesn’t, um, play quite as well at this current moment, needless to say.

Coincidentally, I also received in the same collection a copy of Mad Super Special #96 (1994):

…which, as you can see, was their big Super Hero issue. The gags are a little broader, either playing off characters’ more general perception or placing them in jokes that require no special comics knowledge (man complains about a fly in his soup, which is promptly webbed out of there and eaten by Spider-Man), or parodying specific events that anyone reading the mag would know (like the 1989 Batman film), or making jokes about things that are eternal and forever embedded in our culture, like, er…Yellow Pages ads:

…or, um, phone booths:

Okay, admittedly that’s mixing two different things here, the eventual aging of once-current gags versus a gag that kinda hit the ground limping in the first place. But it seemed to me an interesting contrast between humor that, though near archaic, is still amusing, versus a joke attached to an event that’s irrelevant now and was barely relevant to its potential audience then.