Trying to cover all bases.

§ April 1st, 2022 § Filed under retailing, variant covers § 2 Comments

Okay, let me catch up on a few more questions from some posts earlier this…er, last month:

Mike Loughlin wants me to cover

“Is there any demand for older, limited variants? For example, do people come in looking for the 1:100 Superman Unchained cover anymore, or does the interest dry up once the book has been released? What about for less popular books (say, a 1:100 variant for an Outsiders series from about 5 years ago)? Do you sell those variants at a discount if they don’t move after a few weeks?”

Usually once the sales window on a new comic closes (generally about a month, when the next issue comes in), if any of the pricier “ratio” variants haven’t moved by then, that’s likely it. I’ll put them in a box on the counter marked “VARIANTS,” and occasionally they’ll sell out of there, but honestly I really should mark them down or something.

But yeah, with rare exceptions the demand drops on these variants almost immediately, regardless of how big or small, how hot or lukewarm, the comic may be. I can see some of them going for, and actually selling, for big money, but every time I try to sell a pricier variant online I get bupkis, so I stopped trying. Though maybe I should throw a few for cheap up on my Hipcomic page. I’ve been having better luck selling comics there than I ever did on eBay.

• • •

Joe Gualtieri speculates

“Wouldn’t some artists with established fanbases like Hughes or Campbell be worth it to get the variant every time out, or close to it?”

Well, sure, if you like those artists. And sometimes they can hold value…but not always. And usually it’s not the one you’ll think it’ll be (though with “investment” apps and a pretty wide echo chamber repeating to all who will listen “this will be hot” we get a lot of self-fulfilling prophecies).

• • •

Matthew Murray crowns me with

“Did you notice any increase in interest among your customers for the King Spawn series after selling those #1s for 99 cents each? Did m/any customers add the title to their pull lists? Did you order more of #2 than you would have otherwise?”

I did bump up orders on #2, and sold through, but as time went on the King Spawn orders normalized to about what I’d normally order on Spawn comics. And by “about” I mean I’m selling a little bit more on all the Spawn comics, though sales on those books had been creeping up a tad of late anyway.

Will get to the rest of questions later. But first, I must enter the Odinsleep. See you folks on Monday, and as always, thanks for reading.

2 Responses to “Trying to cover all bases.”

  • Mike Loughlin says:

    Thanks for the answer, Mike!

    About 10 years ago, a new comic book shop opened near my place. “Cool,” I thought, and stopped in. On the walls were a ton of variant covers of Marvel (and maybe DC) comics. There were a couple short boxes on a table. Inside were more variants, presumably older and less pricey.

    That was it.

    Someone thought a comic book shop that sold nothing but comics with limited variant covers was a viable idea. It closed within six months.

  • Snark Shark says:

    “Feel vindicated by Mr Conniff also having DUCK SOUP as his favorite Marx Brothers movie. ”

    Well, it clearly IS.

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