I sort of preferred Marvel using “Distinguished Competition” as a nickname for them.

§ November 27th, 2017 § Filed under collecting, marvel, retailing § 7 Comments

Occasionally the One Remaining Comic Book Distributor in the U.S. will run some deep discount sales on stock for retailers, and recently they unloaded a bunch of Marvel’s Omnibus editions and Marvel Masterworks volumes for prices ranging from “well, that’s a little less than normal wholesale” to “whoa nelly that’s cheaper than a cheap thing that’s cheap.” So natch, I loaded up on a few items for the shop and offered them at discounted prices, and everyone’s happy.

I’m especially happy, because a couple of the items offered were of particular interest to me, and at the ridiculously low sale price I picked them up for myself. One is the Howard the Duck omnibus, including the entire original series (including the couple of later issues released around the time of the movie), his previous appearances in Man-Thing comics, that one treasury edition, and something from Foom magazine that I haven’t looked to see what it is yet. I’d actually been on the lookout for discounting on the HtD book after getting my giant-sized Man-Thing omnibus on the cheap a while back.

Now, I have an ulterior motive for this…primarily, getting these reprints in a nicely-printed permanent edition frees up the actual comics from my collection, allowing me to put these out for sale in my shop. You’ll notice that post about the Man-Thing omnibus went up around the time I was beginning to open my store…well, suddenly, I had full runs of two Man-Thing series, a bunch of issues of Fear, some Giant-Size Man-Thing, and other odds and ends I was able to turn around for the most part. It more than covered the cost of the omnibus, and provided some sorely-needed store-opening cash besides.

Thus, theoretically, I should soon have a full run of Howard the Duck plus Asst. Materials for sale in the shop…though I 1) already have a number of those issues in the store right now, acquired from other collections, and 2) I kinda wish I kept those Man-Things now that they’re gone. Logically, I have all the stories, so I don’t really need them, but there was some small measure of sentimental value to them. Plus, omnibuses are a lot harder on the scanner if I need to grab any images out of those comics.

But hey, that’s life, so I’ll get those Howards into the shop regardless.

The other book I acquired for Low, Low Pricing from that recent sale was the Marvel Masterworks edition of Not Brand Echh. That’s another series I have all the issues for…in fact, this was the first series I completed a run for that had come out (almost) entirely before I was born. (Not sure about the last issue, with the May 1969 cover date…given cover date shenanigans, it may have actually come out just prior to or during my birth month of March ’69.)

Now it’s been a while since I’ve read my run of it, but getting a hardcover volume with the artwork printed on paper that isn’t slowly turning to dust has inspired me to dip into this zaniness again…as, you know, time permits, since I’m constantly behind on reading everything. And what I’ve read so far is very funny…very early Mad Magazine-ish in that every square inch is filled with a joke of some kind, and all the more remarkable that it was the very creators of the comics themselves doing the parodies. Yes, it’s the dreaded “Official Parody” that should be toothless and boring, but Not Brand Echh often reads like Stan and Jack and the rest of the gang blowing off some steam after toiling away at the Marvel Universe for so long.

My favorite panel so far into my rereading is this one…it’s specifically mocking the Fantastic Four storyline where Dr. Doom tricks Silver Surfer and steals his powers, but the way Stan ‘n’ Jack exaggerate Doom’s strategy of “pretending to be nice” is hilarious:


The more I look at this panel, the more I think there’s no way on God’s green Earth that anyone could have come up with a funnier book for Doom to be reading than “Butterflies I Have Loved.” I don’t know why that puts a stupid grin on my face every time I see it, but good gravy that one panel alone is funnier than entire issues of supposed humor books I’ve seen of late. Those Lee and Kirby kids, they’ve got some talent.

The actual title of the comic itself, Not Brand Echh, is charmingly dated as well, reminding us of a simpler time when products would be advertised in comparison to competing items, but the competitors would be described as “Brand X” or something similarly obfuscatory. You know, not like today, where commercials are basically “BURGER KING SUCKS, EAT AT ARBY’S” or something equally straight-forward. “Brand Echh,” of course, was Marvel’s nickname for their crosstown rivals DC Comics (putting a Mad-esque twist on “X” for the grosser-sounding “ECHH”), and when the title of the series was combined with the blurb just above it (“Who says a comic book has to be good??”) the cover of every issue was a slam at their competition. That’s…got my respect. I think the closest DC ever got to lobbing that ball back into Marvel’s court were some Marvel parodies in Inferior Five, though there were other minor gags/references in various DC titles here and there. (Wasn’t there a direct swipe at Spider-Man in Legion of Super-Heroes? Maybe someone can remind me.)

And now that I have this book, a run of Not Brand Echh should be making it into the “New Arrivals” back issue bins at the store as well. If, of course, I can convince myself to bring them in.

7 Responses to “I sort of preferred Marvel using “Distinguished Competition” as a nickname for them.”

  • Thelonious_Nick says:

    So the Omnibus and Masterworks editions haven’t completely destroyed the market for semi-obscure 1970s back issues like Man-Thing or HtD? Sometimes I get the idea at my local comic store I’m the only buying any of those issues, at least of non-marquee titles like X-Men or Spider-Man.

  • Thelonious_Nick says:

    I mean X-Men or Spider-Man are the marquee titles…hopefully you knew what I meant…

    It just seems like I can buy an issue at a time of those other Bronze Age titles and never have to worry somebody’ll come along and grab the next issue before my next visit.

  • Chris G says:

    Yep, Chameleon Boy called out Spider-Man, almost by name: https://www.cbr.com/comic-book-legends-revealed-336/

  • Eric L says:

    Here’s hoping the discounted NOT BRAND ECCH pops up in my shop soon.

  • pell says:

    I can imagine they’re letting off a little steam about the workplace as well. That panel of the Surfer and Doom reminds me more than a little of Stan and Jack, and “Would you believe that there are people who lose their TEMPER — and have been known to SHOUT?!!”

  • Bill the Splut says:

    My favorite part of NBE’s “Silver Burper” parody was this argument. Those must be some swell socks!

  • Hey Mikester,

    I’m of the mind (well…what little I have to call a mind) that the NOT BRAND ECCH masterworks It’s the one from that deluxe boxed set that Marvel released a handful of years back (I think it was a 75 Year anniversary set, in an Avengers Mansion box. I HAVE it, but am running out the door and can’t go check) ANYWAY… is there a chance they also released as a single volume the DOCTOR STRANGE volume that came with that set?

    I am loathe to un-shrinkwrap the set copy, and want one to crack open.
    .
    Thanks.
    PTOR

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