In which Mike goes on about this much longer than the, oh, 30 seconds he’ll need to fix the problem.
So New Avengers #2 is out this week:
…and apparently since it was decided the best way to encourage sales on a brand new series, aside from cranking out issue after issue on a biweekly or even weekly basis, was to make sure the logo is as small and unreadable as possible, I’m going to have to make a shelf sign that presents the “NEW AVENGERS” name at a legible size so that it won’t get lost among all the other comics on the shelves.
I guess the “A” alone should be clue enough that this is an Avengers title, with the assumption being that Avengers fans will buy anything that says “Avengers” on it, even though in reality that isn’t the case and people are picky about which Avengers title they’ll read. But honestly, the new New Avengers logo hasn’t been around long enough to be instantly recognizable regardless of size; the comic is going to be on a wall with a whole lot of other comics and running that small a logo is going to make it disappear; also, that’s dumb and I hate it, just to sum things up on a reasonable note. But regardless, that seems like an odd choice to make there. I’m sure, of course, that there is a dissenting opinion on this matter, that this cover is great and a real attention-grabber, but it seems to me this isn’t the way to promote sales, particularly in a market built upon relaunch after relaunch and readers are just looking for reasons to not follow yet another title. Accidentally missing issue #2 of something and realizing they can live without that particular comic is certainly reason enough.
Another comic for which I had to throw up a “THIS IS THE TITLE OF THE COMIC THAT’S RACKED RIGHT NEAR THIS SIGN ON THE SHELF” sign was Uncanny Avengers #2, which looks like it’d be easy to spot, right? Well, I don’t know if it’s because of some kind of neutralizing effect that all those red concentric lines had, clouding minds or somehow merging into the rack’s scenery, but boy did I have to point out that particular comic to people who looked on the shelves specifically for that issue and couldn’t spot it.
I realize I’m probably being a bit hard on these funnybooks. A whole slew of new releases hit the shelves each week, every week, month after month, year after year, and cover design home runs aren’t going to be hit every time. After all, not every comic can be as eyegrabbing as this.