Be glad this wasn’t a lenticuilar cover.
Just a brief reminder that I’m still taking your comics-related questions right at this post here, so feel free to chime in. I plan to start addressing them Monday, but keep adiding to the pile as you’d like!
In the meantime, let us contemplate this West Coast Avengers cover from 1986:
…in which Marvel celebrated its 25th anniversary by featuring portraits of characters on the covers, framed by a parade of other Marvel properties. I always found this cover to be a little…off, somehow. I know I had a particular coworker who always got a good chuckle out of it. I came across it again at my store the other day while processing some back issues, and decided to share the wealth on Instagram…but don’t wory, I have here for you, too:
“Hi Clint!”
Anyway, that’s some image…but my favorite of this specific line of covers is still the Barry Windsor-Smith pic of the Thing. And about ten years later, DC would do their own variation of that cover scheme. (Engendering this response, of course.)
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This is the first cover gimmick thing I remember. It certainly worked with 11-year old me! I didn’t have the funds or inclination to pick up every one of these issues, but I certainly stretched my wallet (I’m pretty sure these came out around my birthday, so I may have had a little more money than usual) to buy several from series I didn’t normally follow.
Same with the two covers for the Peter Parker-Mary Jane wedding issue the following year. I got both of those, even though it was the same story inside. A real sacrifice, when your allowance is $2 a week or whatever.
At least there were plenty of copies of all those covers. What turned me off the whole cover gimmick thing forever was the multiple covers for Spider-Man #1 with the artificial scarcity of certain versions. When I got to the store on the Saturday morning of the week that issue came out (that’s when my mom could take me), I found all that was left for me were the green cover second-printings, with the allegedly more valuable first-printings sold out. I was pretty irritated at that. (Apparently pull lists didn’t exist yet, or that store didn’t have them, or the store owner had never seen the need to inform a teen-ager who came in and spent all his money on comics every week of their availability.)
So, would it have killed them to put the Hulk next to Dr. Strange and Namor?