“Sit on it in a dynamite Fonz t-shirt.”

§ December 11th, 2011 § Filed under advertising § 7 Comments

That’s a terrible come-on. Especially since I first read it as “sit on dynamite,” which, I’m sure, can only be taken as a positive statement in very specific circumstances:

Also of note: the rare appearance of the “Kotter Kids” alternative nomenclature for the Sweathogs, surely used to spare the sensitive the emotional affront of “sweat” and “hogs” mixed together into an unholy union; plus a shocking glimpse into the competitive world of mood ring price wars.

And, please, friends, if you can…close your eyes and picture in your mind the magnificent beauty of that Fonz design on a bright orange t-shirt. …You’re welcome.

ad in January 1977 DC Comics

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