Always remember…

adam ford says:

April 11, 2011 at 2:04 AM

Durability. Love it. “Hey this Batman lasts TWICE AS LONG” as other competing brands…
MrJM says:

April 11, 2011 at 7:13 AM

Durability: The reason Batman has a 10-year/100,000 mile drive-train warranty.

— MrJM
CW says:

April 11, 2011 at 7:37 AM

Mike, was that quote from an “Answerman” column?
De says:

April 11, 2011 at 8:09 AM

If Chris Sims weren’t -3 when that was published, I’d swear he had written it.
Steven says:

April 11, 2011 at 2:48 PM

One of the many ways the Batman is better than Jesus.
Scott Phillips says:

April 11, 2011 at 8:44 PM

So he was already/again “the” Batman by ’75?
Mikester says:

April 11, 2011 at 11:22 PM

CW – That was actually from the letters column in that issue.

Scott – That stuck out to me, too. I wonder when exactly they brought that back.
Joe S. Walker says:

April 12, 2011 at 3:46 AM

“The” Batman came back into use around 1970, when people like Denny O’Neil started indulging in pulp fanboyism.