Not even a Holiday Special adaptation.
So I spotted on the back of the newest Marvel Previews an add for the forthcoming Star Wars comic book Ahsoka, starring the character who came to prominence in animation and recently jumped into live action portrayed by Rosario Dawson. A “fan-favorite” in the classic sense, as folks do seem to genuinely like the character, and at least at my shop toys and comics based on her usually do quite well.
The text of the ad reads “Ahsoka Tano gets her her own miniseries adaptation” and I groaned a little bit, as I realized it’s not new stories, but comic book retellings of the story from the recent Disney+ TV show. Now my immediate response was of course mature and reasoned…posting a meme to Bluesky:
…and informing said response was the rather lackluster response I’ve had at the shop to other recent Star Wars comic book adaptations of other media. The recent Obi-Wan barely sells for me, I’ve had folks drop Thrawn because it’s adapting a novel, even The Mandalorian, the strongest selling of the bunch, has begun to flag. I’ve had multiple folks express their disappointment that they were just getting retellings of stories they’ve already enjoyed.
Way back in Ye Olden Tymes, before VCRs and various forms of disc players, a comic book adaptation of a movie was one of the few ways to relive the experience at your convenience. And TV shows…well, there weren’t many direct adaptations of TV episodes in comics, mostly focusing on new stories, but it was still a way to relive a program outside of its normal broadcast times, back in the days before you could pick up (or download) complete season sets.
While some of these were…utilitarian, shall we say, several did have some artistic merit and were completely enjoyable on their own terms. I still think Marvel’s Time Bandits comic is a classic, for example, and I enjoy looking at it even though I have the Criterion Blu-ray of the film just on the shelf over there. Evan Dorkin’s version of Bill and Ted’s Bogus Journey is another great movie-to-comic translation, with Dorkin’s wild cartooning creating an adaptation that arguably surpasses the source material.
Archie Goodwin and Walt Simonson’s Close Encounters of the Third Kind and Alien. Hook, featuring work by Charles Vess and Gray Morrow, among many others. The absolute infamous madness of the adaptation of Steven Spielberg’s 1941 by Steve Bissette and Rick Veitch. The beautiful Jerry Ordway art on the comic for the first Tim Burton Batman film.
I could keep going. I have a soft spot for many of the Star Trek movie comics DC produced (even with the occasional storytelling glitch).
But in this modern age, where everything is just a click away (legally or otherwise), the desire to relive cinematic experiences in funnybook form just isn’t there like it used to be. Even doing new stories based on films and TV isn’t quite the draw it used to be…but it seems for folks attracted to certain properties, if they had a choice, they’d want their comics to be new material rather than rehashing stories they’ve already experienced.
I’m not saying there isn’t an audience now for comics like Obi-Wan and Ahsoka. In fact, I expect Ahsoka #1 to sell quite well, just by virtue of being a Big First Issue for the popular character. I’m expecting a big dropoff on #2, however, as readers realize it’s just stories from the TV show, and as speculators stick with thier #1s and eschew later installments.
In addition, there will be the folks who don’t care it’s an adaptation, and want to enjoy a comic book version of the show. And there’s the simple fact that not everyone has Disney+, and this is their access to these particular adventures.
Now, I realize Marvel may have its hands tied in regards to what they can and can’t do with their licensed properties. I have no idea. All I know is the majority of my customers, when they hear “adaptation,” decide the comic is not for them, no matter how expertly it is artistically executed. While I’ll still sell copies, the number I’ll sell has been capped off.
I really do wish the. best for the creative team on this new Ahsoka comic. I hope it does well, not just for their sakes, but for my own store as well. Selling more comics is preferable to selling fewer, after all. And if Ahsoka does well, enough, maybe a follow-up with all-new stories will be in the offing. One can only hope.