
DC Direct’s Pocket Heroes were, it seems, a direct response to Marvel’s extensive Minimates line of eesny-weensy superhero figurines (which you can see here at
this extensive Minimates review site). The Pocket Heroes line ended once DC got in on the Minimates action, but alas, some Pocket Heroes product still remains at the shop even today.
I suppose these were a cheap alternative to the larger and more elaborate DC Direct action figures, which retail for about $16 to $20 a pop. And I guess they look…okay, but they probably should have avoiding representing characters in their civvies:

Lois comes out fine, but poor Jimmy looks like he’s in his long johns. At least you get Superman’s JLA chair! “Includes awesome sitting action!”
It seemed like, from the get-go, that the Pocket Heroes were going to be hot items. Prior to the launch of this toy series, the deluxe Solomon Grundy action figure came with a promotional Golden Age Wonder Woman Pocket Hero figure, which we received many, many requests for, and which I suspect brought about the almost instant unavailability of the Grundy figure. And the first wave of Pocket Heroes sold very well for us. The next wave…not really so much, I’m afraid. I’m still listing and, sadly, not selling them on the eBay.
There were a couple of other boxed sets like the Superman one above, pictured on the back of the packaging, and which I do not recall ever carrying:

Ooh, that’s the Golden Age Green Lantern in his Sentinel costume, isn’t it? That’s a shame. Hmmm…come to think of it, maybe we
did carry this, because I just now recall a conversation I had about how the Pocket Heroes line may be the only way to get
every member of the Green Lantern Corps an action figure. “Collect all 3,600!”

More examples of folks in their civvies not looking quite right. “Why, Alfred, that spandex butler outfit fits snugly to your every curve!” “Why, thank you, Master Bruce. And may I compliment you on
your spandex business attire?”
Ah, well, nice try, Pocket Super Heroes Superman Box Set, but nobody around our parts wanted you. Let us cast your fate to the eBay winds, and we shall see where they will take you. L@@K LONG JOHN JIMMY RARE H@T

Once again I’ve dug deep in the recesses of the store’s backroom to pull out for sacrifices for the eBay slaughter, and this time I’ve dragged out “Barrow-Wight, Evil Spirit of Angmar” based on some fantasy book trilogy with wizards and elves and stuff like that.
This was released in 2000 as part of a line of figures based on Tolkien’s Lord of the Rings novels…and then the year 2001 rolled along, what with its big-budget Lord of the Rings: Fellowship of the RIng movie directed by Peter Jackson. And then suddenly came the flood of movie merchandise, including, of course, action figures, and this figure pictured above was suddenly made effectively redundant. Not that there’s anything wrong with having a figure line based on the books as opposed to the movies…but, well, here I still have it, a decade later, with plans to put it up for online sale at prices so low, I must be under the influence of an evil ring.
I seem to remember having other figures from the same line in stock, but none of the other figures pictured on the back really ring a bell:

Whatever we had in stock
did sell, though, so perhaps having this last straggling figure isn’t so much “the movie merchandise killed its sales” as “nobody wanted to buy the barrow-wight.”
Anyway, it’s kind of neat…it has a little translucent green bit of plastic in its head, so that light shining into the exposed bit in the scalp feeds the light through to the figure’s eyes, where the green plastic gem-thing is also exposed. And he’s got his sword, and his mug for drinking his Mr. Pibb, and a little treasure chest where he keeps all his money that he makes barrow-wighting. EBay, I implore you…take this little plastic burden off my hands.
In the meantime,
HELLO

LADIES

We have had this toy in stock since the
Virus film, based on the Dark Horse comic book, was released in 1999. Though, come to think of it, I don’t remember if the toy was explicitly a tie-in to the movie or to the comic. I suppose it doesn’t really matter now.
There was a short series of store stickers on the packaging (removed for that photo) with progressively lower prices that attracted no one.
I tire of looking at it sometimes, and I’ll store it away in the back room for months, or years, at a time. However, I also occasionally put it on eBay, and pray that someone takes pity upon us.
Oh, Squeaky from Virus action figure, I fear that you will accompany me to the grave.
I AM

SQUEAKY OF BORG