That’s a dick move right there. And that guy in the yellow shirt…just look at that smug bastard. Kim Luc should just pop him one.
Anyway, Superman happens to be flying by and, having overheard this meeting of the Junior John Birch Society, decides to step in:
And I guess everyone’s learned their lesson, and fast
, because sometime between that first scene and Superman finishing his gentle admonishment of these misguided children, “JLA FAN CLUB” was hastily scrawled on Kim Luc’s shirt.
And yes, Red Tornado is colored yellow. I don’t know, maybe Superman’s telling it wrong and the kids somehow now think a character with “red” in his name is mostly yellow. Also, not revealed by Superman? Every member of the Justice League? Totally Communist. Oh no! An ironic comeuppance for those three character members of the JLA Fan Club from Anytown, U.S.A.
This is from The Secret Origin of the Justice League of America mini-comic that came packaged with some toy or ‘nother in the 1980s…you can read more about it here.
So yes, we sold out of the first issue of Justice League, the vanguard title for DC’s rebootalaunch, and orders have already been placed for the second printing. Had a few new faces come into the shop looking for it, had plenty of our regulars pick it up, and have been receiving calls from out-of-towners trying to track it down as their local suppliers ran dry. That kind of momentum isn’t going to keep up, of course, as media coverage dwindles and first-issue fatigue starts to set in as wave after wave of debuts hits this racks…but at least it shows some interest is there, and that DC’s new publishing initiative isn’t falling flat on its face saleswise from the get-go.
An interesting thing I’ve noted is the number of people asking when those next #1s were due to come out, and how surprised they were when I told them DC would be releasing several #1s every week for the next month. So apparently DC was successful in getting the word out there that there was a new Justice League #1, that there would be more #1s to follow, but not when they were coming? Or perhaps I just had a string of folks who happened to miss that bit of info. Or even more likely, people were still in denial that they have 51 more first issues headed their way. “Tell me it’s not true…it can’t be true!”
About the Justice League itself…well, yeah, as our intro to this new DC Universe continuity, it’s a little underwhelming. Superheroes meet, they fight, we get teased with the supervillain threat, oh hey there’s Superman, and suddenly “to be continued.” All very by-the-numbers, with nothing to intrigue or inspire the imagination. I mean, it looks okay, with Jim Lee turning in a respectable art job on this issue, even if Superman’s new costume continues to appear unnecessarily rejiggered. And I’m calling “no way” on Batman being able to yank Green Lantern’s ring off his hand without GL noticing. I mean, come on.
DC’s other release this week was Flashpoint #5, the conclusion of the whole crossover event hoohar that introduced this new DC Universe. I hadn’t read any of the previous issues of the mini, and the only tie-in minis I read were the Frankenstein series (which seemed to have very little to do with it) and Project Superman (the reasons for which I explained previously). However, having read plenty of superhero comics in my life, I don’t feel like I missed anything by not reading the first four issues of the series. I can pretty safely extrapolate how they got to this point, I think. But anyway, the only reason I did pick up Flashpoint #5 was for the Swamp Thing cameos. …Yeah, I know.
I was discussing DC’s new publishing strategy yesterday with a longtime customer of mine, and he was wondering when DC would switch everything back to the way things were, including continuity, issue numbering, etc. My response was that if things went badly enough that this new strategy clearly wasn’t working, this wouldn’t be the kind of problem that would be solved by reverting to the old issue numbers and the old DCU. As I said on this site before, this whole thing smacks of a “nothing left to lose” decision, that is was either this or “might as well shutter the publishing arm and give our characters to the movie and TV studios so they can make real money with them.” No idea if that’s actually the case, though this article makes it seem like it is.
At the very least, DC’s efforts are generating some activity and discussion among our customers, and that certainly doesn’t hurt. Whether it helps in the long run…well, let’s hope so.
from Justice League of America #141 (April 1977) by Steve Englehart, Dick Dillin & Frank McLaughlin
Your project for the week: you must call someone an “insolent squirrel” at least once. Like your boss. Or your spouse. Try it, it’s fun!*
* Not responsible for resulting job loss or divorce. Will totally take credit if you get punched in the nose, however.