Suddenly nostalgic for the Miraweb format.

§ November 13th, 2017 § Filed under advertising, swamp thing § 4 Comments

As the ongoing deep dive into the ancient trove of promo material continues, I found this Swamp Thing flyer from 1987:


…featuring small reproductions of pages from Swamp Thing #60 (May 1987) by Alan Moore and John Totleben. Here’s a better look at the retailer-specific info here:


As you can see in the scan, the top edge of the flyer is pretty crunched, but I suppose it’s too late at this point to try to get another copy. And, just so you know, the $1.00 price tag that starts with issue #61 goes up to $1.25 with issue #67, so start saving your pennies now. Actually, I kinda miss that “New Format” era…a little more upscale than the standard 75-cent comics of the time, not quite as dear as the $1.50 “Baxter” books like New Teen Titans. It was a nice middle-of-the-road format with reasonably good print quality.

Feeling a little bemused at how quickly I can still separate out the varying printing formats and price points from back then. Of course, there’s a bit more homogeneity to price points now from the Big Two or Four or Whatever, and not so much hairsplitting over the types of paper used, or cover stock. At least, it seems we don’t talk about it as much.

4 Responses to “Suddenly nostalgic for the Miraweb format.”

  • Thelonious_Nick says:

    “Of course, there’s a bit more homogeneity to price points now from the Big Two or Four or Whatever”

    I like the old way better, in that if it was nicer product it cost more, and if not, you got to keep the difference.

    The current method probably makes things easier from a consumer-confusion perspective. Unfortunately, at least at Marvel, that simpler price point seems to be “as much as we can get away with–how much you got in your pockets?”

  • Dan says:

    I was never able to find out what exactly “Mando” or “Baxter” paper is besides “a kind of paper they printed comics on.” Are they brand names? Named after inventors? What other uses do the have? Newsprint I get – it’s what they print newspapers on.

  • Thelonious_Nick says:

    Easy one! Baxter is obviously for printing Fantastic Four comics on, and Mando is for comics written by Bill Mantlo.

  • Ben says:

    Baxter Text was the brand name of the stock, used for school textbooks and made by the Great Northern Paper company (who went bust back in 2012. Info from the comments here – http://hayfamzone.blogspot.co.uk/2012/04/mando-baxter.html?m=1). There was a huge (slightly water damaged) press-ready roll of it on eBay for ages but it looks like it’s gone now :(

    Easily the best paper they ever printed comics on. I’ve 30-odd year old issues of Legion that still look as nice now as they did when they first came out

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