Maybe Dr. Manhattan can work on the Marvel Universe next.

§ May 15th, 2017 § Filed under free comic book day, publishing, watchmen § 1 Comment

Well, all I can figure is that Free Comic Book day took a lot out of me, as I didn’t really have the energy during the past week to generate that award-winning [NOTE: not actually award-winning] Progressive Ruin content the entire comics industry depends on [NOTE: nobody depends on it]. But I’m well-rested [NOTE: mostly] and in fighting trim [NOTE: nothing about Mike is trim] so let’s see what trouble we can stir up today:

I had a couple of comments in response to my FCBD post-mortem I wanted to address. First, Dave Carter of Earth points out, in response to customers (and me) wanting a Sonic the Hedgehog freebie this year:

“Archie appears to have lost the Sonic license, or at least they aren’t publishing any Sonic comics any more.”

Well, by cracky, that appears to be the case, doesn’t it? I guess I hadn’t really noticed…when you’re slogging through 500 pages of Diamond Previews, it’s easy to overlook the fact that maybe something that should be there isn’t. And, a quick check at the distributor’s website shows nada forthcoming from Archie Comics involving any sort of spiny mammal content. I did a quick buzz about the Internets and saw a lot of discussion on the topic, so I guess I’m just not looking in the right spots to have had this particular bit of information at my fingertips. It’d be a shame if the Sonic comic book franchise did vanish from the stands…especially since Archie still has that prime grocery store placement.

Dean wonders

“Mike, as a retailer, what’s your opinion of Marvel’s HYDRA FCBD promotion?”

Hoo boy. The Secret Empire event comic is the wagon Marvel is hitching all its chickens to for the next several months, so of course Marvel is going to want one of their FCBD comics to be a plug for it, like their Civil War 2 freebie was last year. Now, by and large, a lot were given away, and a handful of conversations I overheard seem to be at least intrigued by the concept — “whoa, Captain America is a bad guy!?” It’s yet another “how does our hero get out of this one?” story, designed to unfold over the next several months and keep readers in suspense. No one really thinks Cap is going to stay a bad guy, and that everything will be fixed. How it will be fixed is naturally the hook for the event.

But.

I suspect a number of people are coming into this fresh, and haven’t encountered the online brouhaha and the somewhat controversial “Hydra makeover” promotion and the whole “so is Hydra the same thing as Nazis or what?” debate. Without all that baggage, this one-shot could have been fine as a come-on for Marvel’s big event. A bit overwrought, maybe, but what superhero crossover event isn’t, really. However, that baggage does exist and there’s a tone-deafness in the responses to the online anger regarding this series, its promotion, its timing, and the defense of it by those involved. Basically, it’s turned into a huge mess and a public relations issue for Marvel, to the point where they had to put out a press release to tell fans “look, Cap’s gonna be fine, we promise.”

That’s a lotta typing around Dean’s question, so let me see if I can narrow it down a bit. For folks coming into the “Secret Empire” event fresh, the FCBD giveaway may be have been an intriguing introduction to the event. For folks who are more aware of the historical context and of the current reaction to said event, the FCBD book was probably just digging that hole a little deeper.

Personally, I feel like this is a bit like the Spider-Man Clone Saga from the ’90s. If they told the story, were in and out and done in, like, six months, it would have been fine. But dragging it out like this, particularly in the face of increasing consumer rejection, isn’t doing the company any favors. The Clone Saga almost killed the Spider-Man franchise, leading to a more-or-less still ongoing series of relaunches and reboots. Not that Marvel’s been shy about relaunching/rebooting any of their titles lately, but I suspect Cap may need some serious refurbishing after this to get readership back.

On the other hand, Secret Empire sales in the shop have been ticking upward in the last week or so, so what do I know.

• • •

In happier news:

…I hope this never, ever stops.

One Response to “Maybe Dr. Manhattan can work on the Marvel Universe next.”

  • Jim Kosmicki says:

    Archie’s supermarket penetration is not what it used to be. Yes, they are still there, but where you used to see Archie digests at every checkstand, in my part of the country, it’s now just one or two. And what they do have there is something like $6.99 – which is not an impulse buy anymore.

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