“What do you think about the three-month rollout of new titles? I would guess that’s a better system than dumping all 32 new titles, with Rebirth special issues, on the market all at once like they did with the New52. Could that make the ordering a little easier? Or could June be like those Secret Wars months when people are missing their regular books? (Assuming, maybe erroneously, that everything DCU not ‘Rebirth’ is ending in May.)”
The thing about the New 52’s month-long onslaught of new first issues is that it felt like a Big Event, nearly unprecedented in the comics industry. DC didn’t even restart everything after Crisis on Infinite Earths, when it would have been totally justified. The excitement over this weeks-long parade of #1s just kind of fueled itself, and I think I remember mentioning at the time that, when we opened the doors each Wednesday for new comics day, people literally rushed to the funnybook wall to get their hands on the latest DC debuts. People I’d never seen before, people who told me “I heard about all these new first issues on the news and wanted to see what was goin’ on” – the immediacy of all these new comics appearing on the stands more or less at the same time got people in the doors.
Of course, keeping them coming back was the real trick, which, um, didn’t work out so well, as New 52 sales eventually dwindled down to pretty much where things were before. And then Marvel attempted their own rollout of new #1 relaunches, but spreading them out over several months, with some titles ending in the midst of others starting and not having a clearly specified line of “everything before this point is old, everything after this point is new” like DC did with the new Justice League #1…well, that didn’t quite build the same kind of buzz.
And in the meantime we’ve had more relaunches and new #1s from both Marvel and DC and it’s all just business as usual, so I don’t imagine we’re going to have anything close to the same sort of excitement with this new batch of DCs. Which isn’t what you’re asking, Adam, I realize, but it’s just something I’m pondering as I think about what I may do in regards to ordering. Yes, rolling ’em out over a few months instead of dumping them all at once is probably the better strategy this time ’round, especially since this is aimed at growing readership out of a market that already exists, rather than trying to attract new readers from outside the market via a big splashy “TONS OF NEW TITLES, JOIN IN ON THE FUN” New 52-esque carnival. I mean, yes, obviously DC would love to get those new readers into the marketplace, but the concern right now is having a solid base of reasonably-selling periodicals in the direct market as it exists, and hoping to attract new readers with other projects and their trade program and what have you.
I don’t think we’re going to have a Convergence (or Secret Wars) style dearth of sales, where folks just kinda skip over these side mini-series while they’re waiting for the regular titles to return. These are the “in-continuity” books, so Superman readers will likely continue getting Superman, etc., assuming people don’t use these as “jumping-off” points (which some readers invariably do). Now, I have no idea what the actual directions/content of these new line of DC books will entail, and whatever is actually in the books will naturally affect that transition of readers from the old series to the new ones.
I probably should look a little more closely at what the actual plans are, but it’s my understanding that 1) the old series end, and then 2) the one-shots and new series come out over the next couple of months. But during this time, DC will surely still be releasing their Vertigo books, they’ve got those relaunched Hanna-Barbera books, they’ve got Dark Knight III (speaking of comics bringing in non-traditional comic readers!) and their other minis, so they’ll still have plenty of books on the shelves for their customers.
So ultimately, Adam, ordering is still going to be a real bear, but I’m not expecting any wild fluctuations in sales numbers. Unless there’s some mind-blowing stuff going on in these new launches, it’ll probably just keep on keeping on, with a slight improvement in profit coming from DC paring down their line to titles that are more or less proven sellers (with one or two titles in the new line-up that just feel like they’re doomed from the start, but we’ll see).
In conclusion: there’s still no new Swamp Thing series listed, so phooey.